Amazon.com, Inc. $AMZN Shares Bought by Continuum Advisory LLC

Continuum Advisory LLC boosted its holdings in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 3.9% during the third quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The institutional investor owned 73,567 shares of the e-commerce giant’s stock after buying an additional 2,739 shares during the quarter. Amazon.com accounts for 1.7% of Continuum Advisory LLC’s investment portfolio, making the stock its 10th largest position. Continuum Advisory LLC’s holdings in Amazon.com were worth $16,153,000 as of its most recent SEC filing.

Several other hedge funds and other institutional investors also recently bought and sold shares of AMZN. Barlow Wealth Partners Inc. lifted its position in shares of Amazon.com by 0.4% during the 2nd quarter. Barlow Wealth Partners Inc. now owns 12,565 shares of the e-commerce giant’s stock valued at $2,763,000 after acquiring an additional 44 shares during the period. Ridgecrest Wealth Partners LLC increased its holdings in Amazon.com by 0.5% in the 2nd quarter. Ridgecrest Wealth Partners LLC now owns 8,399 shares of the e-commerce giant’s stock valued at $1,843,000 after purchasing an additional 45 shares in the last quarter. Probity Advisors Inc. raised its position in Amazon.com by 0.4% in the second quarter. Probity Advisors Inc. now owns 12,157 shares of the e-commerce giant’s stock valued at $2,667,000 after purchasing an additional 45 shares during the period. IMPACTfolio LLC boosted its stake in shares of Amazon.com by 3.8% in the third quarter. IMPACTfolio LLC now owns 1,225 shares of the e-commerce giant’s stock valued at $269,000 after purchasing an additional 45 shares during the period. Finally, Union Savings Bank increased its holdings in shares of Amazon.com by 0.4% in the 2nd quarter. Union Savings Bank now owns 10,723 shares of the e-commerce giant’s stock worth $2,510,000 after acquiring an additional 45 shares during the period. 72.20% of the stock is owned by hedge funds and other institutional investors.

Analyst Upgrades and Downgrades

A number of equities analysts have recently commented on the stock. Oppenheimer reissued an “outperform” rating and issued a $305.00 price target (up previously from $290.00) on shares of Amazon.com in a research report on Monday, December 1st. Loop Capital raised their target price on Amazon.com from $300.00 to $360.00 and gave the stock a “buy” rating in a research note on Tuesday, November 18th. Desjardins raised their price target on Amazon.com to $218.00 in a report on Monday, December 8th. Wolfe Research restated an “outperform” rating and set a $275.00 price target on shares of Amazon.com in a research report on Monday. Finally, Rothschild & Co Redburn reissued a “neutral” rating and set a $250.00 price objective on shares of Amazon.com in a research report on Tuesday, November 18th. One research analyst has rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and four have given a Hold rating to the company. According to data from MarketBeat, the company currently has an average rating of “Moderate Buy” and a consensus price target of $295.23.

Amazon.com Stock Performance

Shares of AMZN stock opened at $246.29 on Friday. The stock has a market capitalization of $2.63 trillion, a PE ratio of 34.79, a P/E/G ratio of 1.52 and a beta of 1.37. Amazon.com, Inc. has a 52 week low of $161.38 and a 52 week high of $258.60. The firm has a 50 day moving average of $233.16 and a two-hundred day moving average of $227.46. The company has a quick ratio of 0.80, a current ratio of 1.01 and a debt-to-equity ratio of 0.14.

Amazon.com (NASDAQ:AMZN) last announced its earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share for the quarter, beating the consensus estimate of $1.57 by $0.38. The firm had revenue of $180.17 billion during the quarter, compared to the consensus estimate of $177.53 billion. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The firm’s revenue for the quarter was up 13.4% on a year-over-year basis. During the same quarter in the previous year, the company posted $1.43 EPS. On average, research analysts predict that Amazon.com, Inc. will post 6.31 EPS for the current fiscal year.

Insider Buying and Selling

In other news, Director Keith Brian Alexander sold 900 shares of the company’s stock in a transaction that occurred on Monday, November 17th. The shares were sold at an average price of $233.00, for a total value of $209,700.00. Following the completion of the sale, the director directly owned 7,170 shares of the company’s stock, valued at approximately $1,670,610. This represents a 11.15% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is accessible through this link. Also, CEO Matthew S. Garman sold 17,768 shares of the firm’s stock in a transaction dated Friday, November 21st. The shares were sold at an average price of $216.90, for a total value of $3,853,879.20. Following the transaction, the chief executive officer directly owned 6,273 shares of the company’s stock, valued at $1,360,613.70. This represents a 73.91% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 79,734 shares of company stock valued at $18,534,017 in the last three months. 9.70% of the stock is owned by corporate insiders.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS strength and bullish analyst notes are driving optimism — MarketBeat says Amazon “starts 2026 strong,” citing AWS growth, pre-earnings momentum, and reiterated/raised price targets from firms including Wolfe Research and Jefferies. Amazon Starts 2026 Strong—What It Could Mean for the Year
• Positive Sentiment: AWS cleared a major Options Clearing Corporation security review, and BMO raised its AMZN price target to $304 — a credibility boost for AWS with large, regulated clients and a near-term catalyst for multiple analyst upgrades. AWS Clears OCC Security Review as BMO Raises Amazon PT to $304
• Positive Sentiment: Regulatory risk eased in Europe: Reuters reports big tech, including Amazon, avoided the strictest provisions in an EU digital rule overhaul — reduces a major policy overhang for large platform stocks. Big Tech Spared Strict Rules in EU Digital Rule Overhaul
• Neutral Sentiment: Amazon’s ecosystem partnerships continue to expand (e.g., distribution or platform ties referenced in coverage such as a Roku collaboration), which can support ad and device distribution but are incremental to the AWS-led story. Roku Stock Has More Than 30% Upside, Says Evercore
• Neutral Sentiment: Amazon Business added an EcoVadis integration to surface sustainability ratings for sellers — a niche product improvement that may help B2B sales over time. Amazon Business Store Enables Sellers To Display EcoVadis Sustainability Performance
• Neutral Sentiment: Large private AI funding (Anthropic) and broader AI investment trends lift the sector — this is a market-level tailwind for AWS but not unique to Amazon. Anthropic Signs Term Sheet for $10 Billion Funding Round
• Negative Sentiment: Merchant complaints about an Amazon AI tool allegedly listing products without seller knowledge raise reputational and merchant-relations risks that could attract regulatory or platform-friction headlines. Amazon AI Tool Blindsides Merchants
• Negative Sentiment: Workplace policy stories (requests for employees to list accomplishments; new RTO monitoring) may dent morale and create negative press — usually low-impact to fundamentals but worth monitoring. Amazon Demands Proof of Productivity From Employees
• Negative Sentiment: Heavy insider selling flagged in data summaries can worry some investors about timing of executive stock moves (though many sales are routine); treat as a watch item rather than a definitive signal. Amazon Stock Opinions on AWS Growth and AI Investments (QuiverQuant)

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.