Farmers & Merchants Investments Inc. Trims Stock Position in Amazon.com, Inc. $AMZN

Posted by ABMN Staff on Jan 9th, 2026

Farmers & Merchants Investments Inc. cut its holdings in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 10.3% in the third quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The firm owned 134,693 shares of the e-commerce giant’s stock after selling 15,498 shares during the period. Amazon.com comprises approximately 0.8% of Farmers & Merchants Investments Inc.’s investment portfolio, making the stock its 25th biggest holding. Farmers & Merchants Investments Inc.’s holdings in Amazon.com were worth $29,575,000 as of its most recent SEC filing.

Several other hedge funds also recently added to or reduced their stakes in the business. Kingstone Capital Partners Texas LLC grew its holdings in Amazon.com by 542,733.6% during the second quarter. Kingstone Capital Partners Texas LLC now owns 132,641,388 shares of the e-commerce giant’s stock worth $29,100,194,000 after acquiring an additional 132,616,953 shares during the period. Norges Bank acquired a new position in Amazon.com in the second quarter valued at approximately $27,438,011,000. Nuveen LLC purchased a new stake in Amazon.com in the 1st quarter worth approximately $11,674,091,000. Vanguard Group Inc. grew its stake in shares of Amazon.com by 2.1% during the 2nd quarter. Vanguard Group Inc. now owns 849,721,601 shares of the e-commerce giant’s stock worth $186,420,422,000 after purchasing an additional 17,447,045 shares during the period. Finally, Laurel Wealth Advisors LLC increased its holdings in shares of Amazon.com by 22,085.8% during the 2nd quarter. Laurel Wealth Advisors LLC now owns 12,177,557 shares of the e-commerce giant’s stock valued at $2,671,634,000 after purchasing an additional 12,122,668 shares in the last quarter. 72.20% of the stock is owned by hedge funds and other institutional investors.

Amazon.com Price Performance

NASDAQ:AMZN opened at $246.29 on Friday. The stock has a 50 day moving average of $233.16 and a two-hundred day moving average of $227.46. Amazon.com, Inc. has a 12 month low of $161.38 and a 12 month high of $258.60. The firm has a market cap of $2.63 trillion, a P/E ratio of 34.79, a price-to-earnings-growth ratio of 1.52 and a beta of 1.37. The company has a current ratio of 1.01, a quick ratio of 0.80 and a debt-to-equity ratio of 0.14.

Amazon.com (NASDAQ:AMZN – Get Free Report) last released its earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share for the quarter, beating the consensus estimate of $1.57 by $0.38. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The business had revenue of $180.17 billion for the quarter, compared to the consensus estimate of $177.53 billion. During the same quarter last year, the business posted $1.43 earnings per share. The business’s quarterly revenue was up 13.4% compared to the same quarter last year. On average, analysts expect that Amazon.com, Inc. will post 6.31 earnings per share for the current fiscal year.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

Positive Sentiment: AWS strength and bullish analyst notes are driving optimism — MarketBeat says Amazon “starts 2026 strong,” citing AWS growth, pre-earnings momentum, and reiterated/raised price targets from firms including Wolfe Research and Jefferies. Amazon Starts 2026 Strong—What It Could Mean for the Year
Positive Sentiment: AWS cleared a major Options Clearing Corporation security review, and BMO raised its AMZN price target to $304 — a credibility boost for AWS with large, regulated clients and a near-term catalyst for multiple analyst upgrades. AWS Clears OCC Security Review as BMO Raises Amazon PT to $304
Positive Sentiment: Regulatory risk eased in Europe: Reuters reports big tech, including Amazon, avoided the strictest provisions in an EU digital rule overhaul — reduces a major policy overhang for large platform stocks. Big Tech Spared Strict Rules in EU Digital Rule Overhaul
Neutral Sentiment: Amazon’s ecosystem partnerships continue to expand (e.g., distribution or platform ties referenced in coverage such as a Roku collaboration), which can support ad and device distribution but are incremental to the AWS-led story. Roku Stock Has More Than 30% Upside, Says Evercore
Neutral Sentiment: Amazon Business added an EcoVadis integration to surface sustainability ratings for sellers — a niche product improvement that may help B2B sales over time. Amazon Business Store Enables Sellers To Display EcoVadis Sustainability Performance
Neutral Sentiment: Large private AI funding (Anthropic) and broader AI investment trends lift the sector — this is a market-level tailwind for AWS but not unique to Amazon. Anthropic Signs Term Sheet for $10 Billion Funding Round
Negative Sentiment: Merchant complaints about an Amazon AI tool allegedly listing products without seller knowledge raise reputational and merchant-relations risks that could attract regulatory or platform-friction headlines. Amazon AI Tool Blindsides Merchants
Negative Sentiment: Workplace policy stories (requests for employees to list accomplishments; new RTO monitoring) may dent morale and create negative press — usually low-impact to fundamentals but worth monitoring. Amazon Demands Proof of Productivity From Employees
Negative Sentiment: Heavy insider selling flagged in data summaries can worry some investors about timing of executive stock moves (though many sales are routine); treat as a watch item rather than a definitive signal. Amazon Stock Opinions on AWS Growth and AI Investments (QuiverQuant)

Wall Street Analysts Forecast Growth

A number of brokerages recently issued reports on AMZN. Stifel Nicolaus increased their price target on shares of Amazon.com from $269.00 to $295.00 and gave the stock a “buy” rating in a report on Friday, October 31st. Rosenblatt Securities reiterated a “buy” rating and issued a $305.00 price objective on shares of Amazon.com in a research report on Thursday, December 4th. Daiwa Capital Markets increased their target price on shares of Amazon.com from $254.00 to $300.00 and gave the stock a “buy” rating in a research note on Tuesday, November 11th. Cantor Fitzgerald set a $260.00 target price on Amazon.com and gave the company an “overweight” rating in a research report on Thursday. Finally, Telsey Advisory Group upped their price target on Amazon.com from $265.00 to $300.00 and gave the stock an “outperform” rating in a report on Friday, October 31st. One equities research analyst has rated the stock with a Strong Buy rating, fifty-six have assigned a Buy rating and four have given a Hold rating to the stock. According to data from MarketBeat.com, Amazon.com presently has a consensus rating of “Moderate Buy” and a consensus price target of $295.23.

View Our Latest Analysis on Amazon.com

Insider Buying and Selling

In other news, Director Jonathan Rubinstein sold 8,173 shares of the firm’s stock in a transaction dated Friday, October 31st. The shares were sold at an average price of $250.03, for a total value of $2,043,495.19. Following the transaction, the director directly owned 80,030 shares of the company’s stock, valued at approximately $20,009,900.90. This trade represents a 9.27% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available at this link. Also, Director Daniel P. Huttenlocher sold 1,237 shares of the company’s stock in a transaction dated Thursday, November 20th. The shares were sold at an average price of $226.61, for a total transaction of $280,316.57. Following the sale, the director directly owned 26,148 shares of the company’s stock, valued at approximately $5,925,398.28. This represents a 4.52% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 79,734 shares of company stock worth $18,534,017 in the last ninety days. Company insiders own 9.70% of the company’s stock.

About Amazon.com

(Free Report)

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.