RCI Hospitality (NASDAQ:RICK – Get Free Report) and Target Hospitality (NASDAQ:TH – Get Free Report) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their valuation, risk, dividends, analyst recommendations, earnings, institutional ownership and profitability.
Valuation & Earnings
This table compares RCI Hospitality and Target Hospitality”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| RCI Hospitality | $295.60 million | 0.75 | $3.01 million | $1.86 | 13.70 |
| Target Hospitality | $386.27 million | 2.13 | $71.26 million | ($0.11) | -75.00 |
Profitability
This table compares RCI Hospitality and Target Hospitality’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| RCI Hospitality | 5.88% | 6.19% | 2.81% |
| Target Hospitality | -3.08% | -1.78% | -1.24% |
Risk and Volatility
RCI Hospitality has a beta of 0.9, indicating that its share price is 10% less volatile than the S&P 500. Comparatively, Target Hospitality has a beta of 1.34, indicating that its share price is 34% more volatile than the S&P 500.
Analyst Ratings
This is a summary of recent ratings for RCI Hospitality and Target Hospitality, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| RCI Hospitality | 1 | 0 | 1 | 0 | 2.00 |
| Target Hospitality | 1 | 0 | 2 | 1 | 2.75 |
RCI Hospitality presently has a consensus price target of $98.00, indicating a potential upside of 284.46%. Target Hospitality has a consensus price target of $13.00, indicating a potential upside of 57.58%. Given RCI Hospitality’s higher possible upside, analysts clearly believe RCI Hospitality is more favorable than Target Hospitality.
Insider and Institutional Ownership
53.8% of RCI Hospitality shares are owned by institutional investors. Comparatively, 32.4% of Target Hospitality shares are owned by institutional investors. 9.6% of RCI Hospitality shares are owned by company insiders. Comparatively, 68.0% of Target Hospitality shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
Summary
Target Hospitality beats RCI Hospitality on 8 of the 15 factors compared between the two stocks.
About RCI Hospitality
RCI Hospitality Holdings, Inc., through its subsidiaries, engages in the hospitality and related businesses in the United States. It operates in Nightclubs, Bombshells, and Media Group segments. The company’s wholly-owned subsidiaries own and/or operates upscale adult nightclubs serving primarily businessmen and professionals under the Rick's Cabaret, Jaguars Club, Tootsie's Cabaret, XTC Cabaret, Club Onyx, Hoops Cabaret and Sports Bar, Scarlett's Cabaret, Temptations Adult Cabaret, Foxy's Cabaret, Vivid Cabaret, Downtown Cabaret, Cabaret East, The Seville, Silver City Cabaret, and Kappa Men's Club. Wholly-owned subsidiaries also operate restaurants and sports bars under the Bombshells Restaurant & Bar brand; and dance clubs under the Studio 80 brand. As of February 11, 2019, the company operated 46 units, including 39 nightclub units and 7 Bombshell units. In addition, it owns two national industry trade publications serving the adult nightclubs industry and the adult retail products industry; a national industry convention and tradeshow; and two national industry award shows, as well as approximately a dozen industry and social media Websites. The company founded in 1983 as Rick's Cabaret International, Inc., changed its name to RCI Hospitality Holdings, Inc. in August 2014, and is based in Houston, Texas.
About Target Hospitality
Target Hospitality Corp. operates as a specialty rental and hospitality services company in North America. The company operates through two segments, Hospitality & Facilities Services – South and Government. It owns a network of specialty rental accommodation units. In addition, the company provides catering and food, maintenance, housekeeping, grounds-keeping, security, health and recreation facilities, workforce community management, concierge, and laundry services. It serves the U.S. government contractors and investment grade natural resource development companies. Target Hospitality Corp. was founded in 1978 and is headquartered in The Woodlands, Texas.
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