Insynergy Products (OTCMKTS:STCB – Get Free Report) and Kellanova (NYSE:K – Get Free Report) are both consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their earnings, valuation, risk, institutional ownership, dividends, profitability and analyst recommendations.
Institutional & Insider Ownership
83.9% of Kellanova shares are owned by institutional investors. 34.8% of Insynergy Products shares are owned by company insiders. Comparatively, 1.8% of Kellanova shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.
Analyst Ratings
This is a summary of recent ratings and recommmendations for Insynergy Products and Kellanova, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Insynergy Products | 0 | 0 | 0 | 0 | 0.00 |
| Kellanova | 0 | 4 | 0 | 0 | 2.00 |
Earnings & Valuation
This table compares Insynergy Products and Kellanova”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Insynergy Products | $58.67 million | 0.53 | -$17.65 million | $0.01 | 4.00 |
| Kellanova | $12.75 billion | 2.28 | $1.34 billion | $3.64 | 22.92 |
Kellanova has higher revenue and earnings than Insynergy Products. Insynergy Products is trading at a lower price-to-earnings ratio than Kellanova, indicating that it is currently the more affordable of the two stocks.
Risk and Volatility
Insynergy Products has a beta of 0.22, suggesting that its stock price is 78% less volatile than the S&P 500. Comparatively, Kellanova has a beta of 0.23, suggesting that its stock price is 77% less volatile than the S&P 500.
Profitability
This table compares Insynergy Products and Kellanova’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Insynergy Products | 7.34% | 10.64% | 5.66% |
| Kellanova | 10.08% | 31.73% | 8.32% |
Summary
Kellanova beats Insynergy Products on 12 of the 13 factors compared between the two stocks.
About Insynergy Products
Starco Brands, Inc. markets consumer products through retail and online in the United States. It offers products in various categories, including household cleaning, DIY/Hardware, paints, coatings and adhesives, household, hair care, disinfectants, automotive, motorcycle, arts and crafts, personal care cosmetics, personal care FDA, sun care, food, cooking oils, beverages, and spirits and wine under the Winona, Whipshots, Skylar, Soylent, and Art of Sport brands. The company was formerly known as Insynergy Products, Inc. and changed its name to Starco Brands, Inc. in September 2017. Starco Brands, Inc. was incorporated in 2010 and is based in Santa Monica, California.
About Kellanova
Kellanova, together with its subsidiaries, manufactures and markets snacks and convenience foods in North America, Europe, Latin America, the Asia Pacific, the Middle East, Australia, and Africa. Its principal products include crackers, crisps, savory snacks, toaster pastries, cereal bars, granola bars and bites, ready-to-eat cereals, frozen waffles, veggie foods, and noodles. The company offers its products under the Kellogg’s, Cheez-It, Pringles, Austin, Parati, RXBAR, Eggo, Morningstar Farms, Bisco, Club, Luxe, Minueto, Special K, Toasteds, Town House, Zesta, Zoo Cartoon, Choco Krispis, Crunchy Nut, Kashi, Nutri-Grain, Squares, Zucaritas, Rice Krispies Treats, Sucrilhos, Pop-Tarts, K-Time, Sunibrite, Split Stix, LCMs, Coco Pops, Krave, Frosties, Rice Krispies Squares, Incogmeato, Veggitizers, Gardenburger, Trink, Carr’s, Kellogg’s Extra, Müsli, Fruit n Fibre, Kellogg’s Crunchy Nut, Country Store, Smacks, Honey Bsss, Zimmy’s, Toppas, Tresor, Froot Ring, Chocos, Chex, Guardian, Just Right, Sultana Bran, Rice Bubbles, Sustain, and Choco Krispies brand names. It sells its products to retailers through direct sales forces, as well as brokers and distributors. The company was formerly known as Kellogg Company and changed its name to Kellanova in October 2023. Kellanova was founded in 1906 and is headquartered in Chicago, Illinois.
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