FARMERS & MERCHANTS TRUST Co OF LONG BEACH Sells 2,173 Shares of Salesforce Inc. $CRM

FARMERS & MERCHANTS TRUST Co OF LONG BEACH lessened its stake in shares of Salesforce Inc. (NYSE:CRM) by 29.7% in the 3rd quarter, according to its most recent disclosure with the SEC. The firm owned 5,144 shares of the CRM provider’s stock after selling 2,173 shares during the period. FARMERS & MERCHANTS TRUST Co OF LONG BEACH’s holdings in Salesforce were worth $1,219,000 as of its most recent SEC filing.

Other hedge funds and other institutional investors have also bought and sold shares of the company. Global Wealth Management Investment Advisory Inc. grew its stake in shares of Salesforce by 20.5% during the 3rd quarter. Global Wealth Management Investment Advisory Inc. now owns 13,498 shares of the CRM provider’s stock valued at $3,199,000 after acquiring an additional 2,295 shares during the period. Mountain Hill Investment Partners Corp. bought a new position in shares of Salesforce in the third quarter worth approximately $5,634,000. Retirement Planning Group LLC bought a new position in shares of Salesforce in the third quarter worth approximately $732,000. Exencial Wealth Advisors LLC increased its stake in shares of Salesforce by 4.9% in the third quarter. Exencial Wealth Advisors LLC now owns 50,144 shares of the CRM provider’s stock worth $11,884,000 after purchasing an additional 2,340 shares in the last quarter. Finally, Sage Private Wealth Group LLC raised its position in shares of Salesforce by 19.2% during the 3rd quarter. Sage Private Wealth Group LLC now owns 2,656 shares of the CRM provider’s stock valued at $630,000 after purchasing an additional 428 shares during the period. Hedge funds and other institutional investors own 80.43% of the company’s stock.

Salesforce Stock Performance

NYSE:CRM opened at $240.95 on Wednesday. The company has a market cap of $225.77 billion, a price-to-earnings ratio of 32.17, a PEG ratio of 1.93 and a beta of 1.26. Salesforce Inc. has a 1 year low of $221.96 and a 1 year high of $367.09. The stock’s 50 day simple moving average is $250.00 and its two-hundred day simple moving average is $251.12. The company has a debt-to-equity ratio of 0.14, a current ratio of 0.98 and a quick ratio of 0.98.

Salesforce (NYSE:CRM) last posted its earnings results on Wednesday, December 3rd. The CRM provider reported $3.25 earnings per share for the quarter, beating analysts’ consensus estimates of $2.86 by $0.39. Salesforce had a net margin of 17.91% and a return on equity of 14.41%. The firm had revenue of $10.26 billion during the quarter, compared to analyst estimates of $10.27 billion. During the same period last year, the firm posted $2.41 earnings per share. Salesforce’s revenue for the quarter was up 9.1% compared to the same quarter last year. Salesforce has set its Q4 2026 guidance at 3.020-3.040 EPS. As a group, equities analysts anticipate that Salesforce Inc. will post 7.46 earnings per share for the current fiscal year.

Salesforce Dividend Announcement

The firm also recently announced a quarterly dividend, which was paid on Thursday, January 8th. Stockholders of record on Thursday, December 18th were given a dividend of $0.416 per share. This represents a $1.66 annualized dividend and a dividend yield of 0.7%. The ex-dividend date was Thursday, December 18th. Salesforce’s dividend payout ratio is currently 22.16%.

Insider Buying and Selling at Salesforce

In other news, insider Parker Harris sold 134,662 shares of the firm’s stock in a transaction that occurred on Tuesday, December 2nd. The stock was sold at an average price of $234.70, for a total value of $31,605,171.40. Following the completion of the sale, the insider directly owned 139,767 shares of the company’s stock, valued at $32,803,314.90. This trade represents a 49.07% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, Director G Mason Morfit bought 96,000 shares of the company’s stock in a transaction dated Friday, December 5th. The stock was bought at an average price of $260.58 per share, with a total value of $25,015,680.00. Following the acquisition, the director owned 2,994,509 shares in the company, valued at approximately $780,309,155.22. This trade represents a 3.31% increase in their position. The disclosure for this purchase is available in the SEC filing. Insiders sold a total of 150,534 shares of company stock worth $35,636,954 in the last 90 days. 3.00% of the stock is currently owned by insiders.

Analyst Upgrades and Downgrades

A number of brokerages have issued reports on CRM. Mizuho set a $340.00 price target on Salesforce in a research note on Wednesday, December 10th. Northland Securities increased their target price on Salesforce from $264.00 to $267.00 and gave the stock a “market perform” rating in a research report on Thursday, December 4th. Piper Sandler reissued an “overweight” rating on shares of Salesforce in a research note on Thursday, December 4th. Oppenheimer dropped their price target on Salesforce from $315.00 to $300.00 and set an “outperform” rating for the company in a research note on Monday, December 1st. Finally, UBS Group reaffirmed a “neutral” rating and set a $260.00 price objective on shares of Salesforce in a report on Thursday, December 4th. One research analyst has rated the stock with a Strong Buy rating, twenty-nine have assigned a Buy rating, thirteen have assigned a Hold rating and one has assigned a Sell rating to the stock. According to MarketBeat, the company presently has a consensus rating of “Moderate Buy” and an average target price of $326.50.

Salesforce News Summary

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Goldman Sachs initiated coverage on CRM with a Buy and a $330 price target, signaling sizable upside from current levels and likely supporting renewed institutional interest. Salesforce (CRM) Receives a Buy from Goldman Sachs
• Positive Sentiment: Salesforce launched an upgraded Slackbot (Agentforce/Slack integration) powered by Anthropic models and announced general availability — a product push that strengthens its AI agent strategy and could help monetize data across customers. Salesforce releases updated Slackbot powered by Anthropic’s AI model Salesforce Announces the General Availability of Slackbot – Your Personal Agent for Work
• Positive Sentiment: MarketBeat included Salesforce in a list of AI/cross-cloud winners, highlighting Agentforce and a path to accelerating growth — a narrative that supports longer-term upside. 5 AI Stocks Positioned to Win, No Matter What (CRM)
• Neutral Sentiment: Analysts and industry pieces (Zacks, MSN review) are dissecting Salesforce’s strategy (Data 360, Agentforce) as management leans on higher‑value AI/analytics products to counter slowing top-line growth — a potential multi-quarter transition that creates execution risk and opportunity. Can Salesforce’s Data 360 Push Drive Its Next Phase of Sales Growth? Salesforce CRM review
• Negative Sentiment: MSN and other reports note a sharp intraday selloff—investors appear to be reacting to mixed signals (solid EPS beat but cooler revenue/growth trends and transition execution risk), prompting heavier trading and downside pressure. This market reaction helps explain why shares are falling despite positive product and analyst news. Why Salesforce (CRM) shares are plunging today

Salesforce Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.