HB Wealth Management LLC Acquires 18,495 Shares of Alphabet Inc. $GOOG

HB Wealth Management LLC lifted its holdings in shares of Alphabet Inc. (NASDAQ:GOOG) by 5.7% during the third quarter, according to the company in its most recent Form 13F filing with the SEC. The firm owned 340,867 shares of the information services provider’s stock after purchasing an additional 18,495 shares during the period. Alphabet accounts for 0.6% of HB Wealth Management LLC’s holdings, making the stock its 26th biggest holding. HB Wealth Management LLC’s holdings in Alphabet were worth $83,018,000 as of its most recent SEC filing.

Other institutional investors also recently modified their holdings of the company. IFS Advisors LLC grew its position in shares of Alphabet by 400.0% in the 2nd quarter. IFS Advisors LLC now owns 150 shares of the information services provider’s stock valued at $27,000 after buying an additional 120 shares during the last quarter. Robbins Farley raised its position in shares of Alphabet by 60.0% during the second quarter. Robbins Farley now owns 160 shares of the information services provider’s stock worth $28,000 after acquiring an additional 60 shares during the last quarter. Tripletail Wealth Management LLC acquired a new position in shares of Alphabet in the third quarter worth approximately $40,000. WestEnd Advisors LLC boosted its holdings in Alphabet by 58.7% in the second quarter. WestEnd Advisors LLC now owns 165 shares of the information services provider’s stock valued at $29,000 after acquiring an additional 61 shares during the last quarter. Finally, University of Illinois Foundation bought a new stake in Alphabet in the second quarter valued at approximately $31,000. Institutional investors own 27.26% of the company’s stock.

Key Alphabet News

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Apple chose Google’s Gemini to power next‑generation Siri, creating a multi‑year licensing relationship that provides Google a large, high‑margin cloud customer and distribution into ~2bn Apple devices—an immediate revenue and strategic moat boost. Google and Apple enter into multi-year AI deal for Gemini models
• Positive Sentiment: Market optimism around AI and stronger cloud execution pushed Alphabet into the $4 trillion valuation club, reinforcing investor confidence that Gemini and Google Cloud can materially reshape growth and margins. Alphabet hits $4 trillion valuation as AI refocus lifts sentiment
• Positive Sentiment: Analysts and sell‑side shops are raising targets and reiterating the bull case (TD Cowen raised its target to $355 and Jefferies highlighted the company’s data moat and cloud upside), supporting near‑term buy interest. TD Cowen raises price target Jefferies: data moat & cloud growth
• Neutral Sentiment: Market positioning and option flows show some traders view GOOG as still relatively undervalued to analyst targets; short‑dated put selling has been productive, which can moderate volatility but also signals crowded bullish positioning. Put yields and undervaluation note
• Neutral Sentiment: Alphabet plans to develop and manufacture high‑end smartphones in Vietnam this year—a strategic supply‑chain/production move that diversifies hardware execution but is not an immediate earnings driver. Google to develop, manufacture phones in Vietnam
• Negative Sentiment: Some investors and analysts warn valuation is stretched after a strong 2025 rally; several notes have shifted from “strong buy” to “buy” citing compressed upside and that much of the AI upside may already be priced in. Seeking Alpha: downgrade to Buy on valuation
• Negative Sentiment: Some funds trimmed GOOGL holdings in recent filings (reported reductions by a few managers), which could add selling pressure if larger managers follow suit; public criticism from industry figures (e.g., Elon Musk) adds headline noise but is unlikely to change fundamentals. Fund filing: Davenport trims GOOGL Musk criticizes Apple‑Google deal

Insider Buying and Selling at Alphabet

In other news, insider John Kent Walker sold 17,829 shares of the business’s stock in a transaction dated Tuesday, December 30th. The shares were sold at an average price of $314.89, for a total transaction of $5,614,173.81. Following the completion of the sale, the insider directly owned 42,972 shares of the company’s stock, valued at $13,531,453.08. The trade was a 29.32% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available at this link. Also, CAO Amie Thuener O’toole sold 2,778 shares of Alphabet stock in a transaction dated Monday, December 15th. The shares were sold at an average price of $312.30, for a total value of $867,569.40. Following the transaction, the chief accounting officer owned 8,962 shares of the company’s stock, valued at $2,798,832.60. This trade represents a 23.66% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 192,087 shares of company stock worth $58,525,556 in the last ninety days. 12.99% of the stock is currently owned by corporate insiders.

Analysts Set New Price Targets

A number of research analysts have recently issued reports on the stock. Morgan Stanley boosted their price target on shares of Alphabet from $210.00 to $270.00 and gave the stock an “overweight” rating in a research report on Thursday, October 2nd. Cowen restated a “buy” rating on shares of Alphabet in a report on Tuesday. Bank of America upped their price target on shares of Alphabet from $280.00 to $335.00 and gave the company a “buy” rating in a research report on Thursday, October 30th. Mizuho set a $325.00 price objective on Alphabet in a research report on Thursday, October 30th. Finally, DA Davidson set a $300.00 price objective on Alphabet in a research note on Tuesday, November 25th. Seven analysts have rated the stock with a Strong Buy rating, thirty have given a Buy rating, two have issued a Hold rating and two have assigned a Sell rating to the stock. According to MarketBeat.com, the stock currently has a consensus rating of “Buy” and a consensus price target of $318.36.

Alphabet Stock Performance

Shares of GOOG opened at $336.43 on Wednesday. Alphabet Inc. has a one year low of $142.66 and a one year high of $341.20. The company has a market cap of $4.06 trillion, a PE ratio of 33.18, a P/E/G ratio of 1.84 and a beta of 1.09. The stock has a 50-day moving average of $309.04 and a 200-day moving average of $252.82. The company has a debt-to-equity ratio of 0.06, a current ratio of 1.75 and a quick ratio of 1.75.

Alphabet (NASDAQ:GOOG) last announced its quarterly earnings results on Thursday, October 30th. The information services provider reported $2.87 earnings per share (EPS) for the quarter, topping the consensus estimate of $2.29 by $0.58. Alphabet had a return on equity of 35.00% and a net margin of 32.23%.The business had revenue of $102.35 billion for the quarter, compared to analyst estimates of $99.90 billion. During the same quarter in the prior year, the company earned $2.12 earnings per share. The company’s quarterly revenue was up 15.9% on a year-over-year basis. On average, equities research analysts predict that Alphabet Inc. will post 8.89 EPS for the current fiscal year.

Alphabet Announces Dividend

The firm also recently declared a quarterly dividend, which was paid on Monday, December 15th. Investors of record on Monday, December 8th were given a $0.21 dividend. The ex-dividend date of this dividend was Monday, December 8th. This represents a $0.84 annualized dividend and a yield of 0.2%. Alphabet’s dividend payout ratio (DPR) is presently 8.28%.

Alphabet Company Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.