BTIG Research Reaffirms Buy Rating for ServiceNow (NYSE:NOW)

ServiceNow (NYSE:NOW)‘s stock had its “buy” rating reaffirmed by stock analysts at BTIG Research in a research note issued on Thursday, MarketBeat.com reports. They currently have a $200.00 price objective on the information technology services provider’s stock. BTIG Research’s price objective points to a potential upside of 50.27% from the company’s current price.

Other analysts also recently issued research reports about the stock. DA Davidson set a $220.00 price target on shares of ServiceNow and gave the stock a “buy” rating in a report on Tuesday, December 16th. Cantor Fitzgerald reiterated an “overweight” rating and set a $240.00 price target on shares of ServiceNow in a report on Monday, October 27th. Weiss Ratings restated a “hold (c)” rating on shares of ServiceNow in a research report on Wednesday, October 8th. Capital One Financial dropped their target price on shares of ServiceNow from $188.00 to $161.00 and set an “overweight” rating on the stock in a research report on Friday, January 16th. Finally, Citigroup reaffirmed a “buy” rating on shares of ServiceNow in a research report on Monday, January 12th. Two research analysts have rated the stock with a Strong Buy rating, thirty-two have issued a Buy rating, five have given a Hold rating and two have given a Sell rating to the stock. Based on data from MarketBeat, ServiceNow has a consensus rating of “Moderate Buy” and an average target price of $209.07.

ServiceNow Price Performance

NYSE:NOW opened at $133.09 on Thursday. The firm has a market cap of $138.20 billion, a price-to-earnings ratio of 80.47, a P/E/G ratio of 2.21 and a beta of 0.98. ServiceNow has a 52 week low of $123.78 and a 52 week high of $239.62. The company has a debt-to-equity ratio of 0.13, a quick ratio of 1.06 and a current ratio of 1.06. The firm’s 50-day simple moving average is $153.50 and its 200 day simple moving average is $173.31.

Insiders Place Their Bets

In related news, Vice Chairman Nicholas Tzitzon sold 2,610 shares of ServiceNow stock in a transaction on Tuesday, November 18th. The stock was sold at an average price of $165.42, for a total transaction of $431,735.76. Following the completion of the sale, the insider owned 15,000 shares of the company’s stock, valued at approximately $2,481,240. This trade represents a 14.82% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, Director Paul Edward Chamberlain sold 1,500 shares of the firm’s stock in a transaction that occurred on Friday, November 28th. The shares were sold at an average price of $161.60, for a total transaction of $242,400.00. Following the completion of the sale, the director directly owned 47,930 shares in the company, valued at $7,745,488. This represents a 3.03% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders have sold 15,310 shares of company stock worth $2,533,585 over the last quarter. Insiders own 0.34% of the company’s stock.

Hedge Funds Weigh In On ServiceNow

A number of hedge funds and other institutional investors have recently modified their holdings of NOW. Brighton Jones LLC increased its holdings in shares of ServiceNow by 1.1% in the fourth quarter. Brighton Jones LLC now owns 2,753 shares of the information technology services provider’s stock worth $2,919,000 after buying an additional 30 shares during the period. Sivia Capital Partners LLC grew its stake in ServiceNow by 4.2% in the second quarter. Sivia Capital Partners LLC now owns 837 shares of the information technology services provider’s stock worth $861,000 after purchasing an additional 34 shares during the period. AdvisorNet Financial Inc lifted its position in ServiceNow by 39.7% during the 2nd quarter. AdvisorNet Financial Inc now owns 218 shares of the information technology services provider’s stock valued at $224,000 after acquiring an additional 62 shares during the period. Accurate Wealth Management LLC boosted its position in shares of ServiceNow by 36.1% in the 2nd quarter. Accurate Wealth Management LLC now owns 441 shares of the information technology services provider’s stock worth $427,000 after purchasing an additional 117 shares in the last quarter. Finally, Financial Management Professionals Inc. boosted its holdings in ServiceNow by 38.8% in the second quarter. Financial Management Professionals Inc. now owns 68 shares of the information technology services provider’s stock worth $70,000 after acquiring an additional 19 shares in the last quarter. 87.18% of the stock is currently owned by hedge funds and other institutional investors.

Trending Headlines about ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow announced a strategic tie-up with OpenAI to run agentic AI across enterprise workflows — a clear signal that ServiceNow is embedding advanced generative AI into its platform, which supports upside to future product adoption and revenue if enterprise customers deploy these agents. ServiceNow Taps OpenAI to Run Agentic AI Across Enterprise Workflows
• Positive Sentiment: Coverage highlights ServiceNow positioning itself as the “control layer” for enterprise AI execution — framing the company as essential infrastructure for deploying and orchestrating AI at scale, which supports a longer-term revenue narrative. ServiceNow positions itself as the control layer for enterprise AI execution
• Positive Sentiment: ServiceNow expanded partner and channel programs (Build, global partner enhancements, channel AI emphasis) to accelerate AI-agent innovation and go-to-market — these moves can boost ecosystem-led sales and faster customer implementations. ServiceNow Beefs Up Channel Program With AI Emphasis
• Positive Sentiment: Partner wins and integrations (Action1 CMDB sync/patch management; CoreX SPM play) show continued partner traction that can drive incremental deployments. These tactical collaborations support near-term customer momentum. Action1 Partners with ServiceNow to Deliver Real-Time CMDB Synchronization and Autonomous Patch Management
• Positive Sentiment: BTIG reaffirmed a “buy” rating with a $200 target, reiterating bullish views on traction (Now Assist, AI features) — supportive analyst backing that can attract buyers. ServiceNow continues to see strong traction with Now Assist says BTIG
• Neutral Sentiment: Market/press notes and attention pieces explain the intraday move and provide context on volume and recent price action — useful for sentiment but not new fundamental data. ServiceNow (NOW) Stock Is Up, What You Need To Know
• Neutral Sentiment: Zacks pieces summarize Wall Street estimates and the range of analyst views ahead of/after Q4 — these previews set expectations but outcomes will hinge on the actual quarterly report. Curious about ServiceNow (NOW) Q4 Performance? Explore Wall Street Estimates for Key Metrics
• Negative Sentiment: Jefferies cut its price target from $230 to $175 (still a buy) — the lower target reduces some upside expectations and reflects more conservative near-term assumptions. Jefferies price target cut
• Negative Sentiment: Citigroup also trimmed its target (from $250.60 to $235) while keeping a buy — multiple target cuts suggest analysts are reassessing near-term growth or margin assumptions. Citigroup price target cut
• Negative Sentiment: Mizuho lowered expectations for NOW — another cautionary datapoint that may pressure sentiment until ServiceNow reports definitive quarterly results. Mizuho Has Lowered Expectations for ServiceNow

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.