Procter & Gamble Company (The) $PG Shares Sold by First Citizens Bank & Trust Co.

First Citizens Bank & Trust Co. lowered its stake in Procter & Gamble Company (The) (NYSE:PG) by 18.9% during the third quarter, Holdings Channel.com reports. The firm owned 127,246 shares of the company’s stock after selling 29,628 shares during the quarter. First Citizens Bank & Trust Co.’s holdings in Procter & Gamble were worth $19,551,000 as of its most recent SEC filing.

Other hedge funds and other institutional investors have also made changes to their positions in the company. Quilter Plc grew its position in shares of Procter & Gamble by 3.1% during the third quarter. Quilter Plc now owns 23,392 shares of the company’s stock worth $3,594,000 after buying an additional 704 shares in the last quarter. Barrett & Company Inc. grew its holdings in Procter & Gamble by 1.0% during the 3rd quarter. Barrett & Company Inc. now owns 9,003 shares of the company’s stock worth $1,376,000 after acquiring an additional 88 shares in the last quarter. Capital Investment Counsel Inc increased its position in shares of Procter & Gamble by 10.5% in the 3rd quarter. Capital Investment Counsel Inc now owns 52,499 shares of the company’s stock valued at $8,067,000 after purchasing an additional 4,990 shares during the last quarter. BLB&B Advisors LLC increased its position in shares of Procter & Gamble by 1.2% in the 3rd quarter. BLB&B Advisors LLC now owns 115,371 shares of the company’s stock valued at $17,727,000 after purchasing an additional 1,395 shares during the last quarter. Finally, Castle Wealth Management LLC raised its holdings in shares of Procter & Gamble by 4.8% in the 3rd quarter. Castle Wealth Management LLC now owns 7,073 shares of the company’s stock valued at $1,087,000 after purchasing an additional 327 shares in the last quarter. Hedge funds and other institutional investors own 65.77% of the company’s stock.

Trending Headlines about Procter & Gamble

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: Q2 EPS beat and guidance maintained — P&G reported adjusted EPS of $1.88, topping estimates and reiterating FY2026 EPS guidance, which supports the company’s cash-return profile and dividend reliability. Procter & Gamble Q2 Earnings Beat Estimates, Organic Sales Flat Y/Y
• Positive Sentiment: JPMorgan upgrade lifts sentiment — JPMorgan moved PG from Neutral to Overweight and raised its $165 price target, giving the stock renewed upward momentum from the buy-side. JPMorgan Upgrade
• Positive Sentiment: Unusually large call buying suggests short-term bullish positioning — heavy call-option volume (241k contracts) points to investor speculation on upside around the earnings/news flow (could amplify near-term moves).
• Neutral Sentiment: Innovation initiatives (premium diapers in China) are longer-term growth plays — P&G is pushing Pampers Prestige (silk fibers) to capture premium demand in China; useful for future mix improvement but not an immediate revenue cure. Procter & Gamble is selling diapers made with silk fibers in China as it leans into luxury
• Neutral Sentiment: Management emphasizing data & technology-led reinvention — new CEO/President highlighted investments to improve targeting and margins; positive strategically but execution will take quarters. Procter & Gamble Says Data and Technology Will Support Company’s Reinvention
• Negative Sentiment: Revenue came up short and organic sales were flat — top-line missed consensus as volumes declined in key categories (razors, diapers) and pricing/mix only partly offset weakness, which is why some investors sold into the print. Procter & Gamble misses revenue estimates due to slower US growth
• Negative Sentiment: Tariff/geopolitical and consumer headwinds flagged — management warned of a challenging external environment (tariffs, geopolitical risk) that could pressure volumes and margins, creating near-term uncertainty. Procter & Gamble falls after warning of challenging consumer and geopolitical environment
• Negative Sentiment: Investor reaction remains mixed — analysts raised some forecasts, but coverage notes the quarter was “mixed” (EPS beat, revenue miss, flat organic sales), so expect muted trading and volatility as the market digests forward commentary. How Investors Are Reacting To Procter & Gamble (PG) Steady Earnings, Softer Guidance And Flat Organic Sales

Insider Activity at Procter & Gamble

In other news, CAO Matthew W. Janzaruk sold 725 shares of the company’s stock in a transaction dated Thursday, October 30th. The shares were sold at an average price of $149.57, for a total value of $108,438.25. Following the completion of the sale, the chief accounting officer directly owned 979 shares of the company’s stock, valued at approximately $146,429.03. This represents a 42.55% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Insiders own 0.20% of the company’s stock.

Wall Street Analysts Forecast Growth

PG has been the topic of several recent analyst reports. Bank of America dropped their target price on Procter & Gamble from $180.00 to $174.00 and set a “buy” rating on the stock in a report on Wednesday, October 8th. JPMorgan Chase & Co. upgraded Procter & Gamble from a “neutral” rating to an “overweight” rating and increased their price objective for the company from $157.00 to $165.00 in a report on Friday. Raymond James Financial cut their target price on Procter & Gamble from $185.00 to $175.00 and set an “outperform” rating on the stock in a research report on Monday, October 20th. Weiss Ratings reaffirmed a “hold (c)” rating on shares of Procter & Gamble in a report on Monday, December 29th. Finally, BNP Paribas Exane cut their price objective on shares of Procter & Gamble from $172.00 to $164.00 and set an “outperform” rating on the stock in a report on Friday, January 16th. Fourteen analysts have rated the stock with a Buy rating and eight have assigned a Hold rating to the stock. According to MarketBeat.com, Procter & Gamble currently has an average rating of “Moderate Buy” and a consensus price target of $166.70.

Procter & Gamble Trading Up 0.2%

NYSE:PG opened at $150.19 on Friday. The company has a market capitalization of $350.95 billion, a PE ratio of 22.25, a P/E/G ratio of 5.07 and a beta of 0.39. Procter & Gamble Company has a 52-week low of $137.62 and a 52-week high of $179.99. The stock’s 50 day moving average price is $144.72 and its 200 day moving average price is $150.54. The company has a quick ratio of 0.51, a current ratio of 0.72 and a debt-to-equity ratio of 0.48.

Procter & Gamble (NYSE:PG) last posted its quarterly earnings data on Thursday, January 22nd. The company reported $1.88 earnings per share for the quarter, beating the consensus estimate of $1.86 by $0.02. The business had revenue of $22.21 billion during the quarter, compared to the consensus estimate of $22.36 billion. Procter & Gamble had a return on equity of 32.10% and a net margin of 19.30%.The company’s revenue was up 1.5% compared to the same quarter last year. During the same period in the prior year, the company earned $1.88 earnings per share. Procter & Gamble has set its FY 2026 guidance at 6.830-7.090 EPS. On average, research analysts anticipate that Procter & Gamble Company will post 6.91 EPS for the current year.

Procter & Gamble Dividend Announcement

The firm also recently disclosed a quarterly dividend, which will be paid on Tuesday, February 17th. Shareholders of record on Friday, January 23rd will be given a dividend of $1.0568 per share. This represents a $4.23 annualized dividend and a yield of 2.8%. The ex-dividend date of this dividend is Friday, January 23rd. Procter & Gamble’s dividend payout ratio (DPR) is presently 62.67%.

Procter & Gamble Company Profile

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.