Procter & Gamble Company (The) $PG Stock Holdings Boosted by GDS Wealth Management

GDS Wealth Management boosted its position in Procter & Gamble Company (The) (NYSE:PG) by 20.9% during the 3rd quarter, HoldingsChannel reports. The firm owned 81,190 shares of the company’s stock after buying an additional 14,060 shares during the quarter. GDS Wealth Management’s holdings in Procter & Gamble were worth $12,475,000 as of its most recent filing with the Securities & Exchange Commission.

Several other institutional investors and hedge funds have also recently bought and sold shares of the company. Halbert Hargrove Global Advisors LLC bought a new position in Procter & Gamble in the 3rd quarter worth approximately $25,000. Signature Resources Capital Management LLC boosted its position in Procter & Gamble by 67.9% during the 2nd quarter. Signature Resources Capital Management LLC now owns 178 shares of the company’s stock worth $28,000 after acquiring an additional 72 shares during the period. Corundum Trust Company INC acquired a new position in shares of Procter & Gamble during the third quarter valued at $32,000. Mid American Wealth Advisory Group Inc. bought a new stake in shares of Procter & Gamble during the second quarter valued at about $34,000. Finally, RMG Wealth Management LLC acquired a new stake in Procter & Gamble in the second quarter worth about $37,000. Institutional investors own 65.77% of the company’s stock.

Key Stories Impacting Procter & Gamble

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: Q2 EPS beat and guidance maintained — P&G reported adjusted EPS of $1.88, topping estimates and reiterating FY2026 EPS guidance, which supports the company’s cash-return profile and dividend reliability. Procter & Gamble Q2 Earnings Beat Estimates, Organic Sales Flat Y/Y
• Positive Sentiment: JPMorgan upgrade lifts sentiment — JPMorgan moved PG from Neutral to Overweight and raised its $165 price target, giving the stock renewed upward momentum from the buy-side. JPMorgan Upgrade
• Positive Sentiment: Unusually large call buying suggests short-term bullish positioning — heavy call-option volume (241k contracts) points to investor speculation on upside around the earnings/news flow (could amplify near-term moves).
• Neutral Sentiment: Innovation initiatives (premium diapers in China) are longer-term growth plays — P&G is pushing Pampers Prestige (silk fibers) to capture premium demand in China; useful for future mix improvement but not an immediate revenue cure. Procter & Gamble is selling diapers made with silk fibers in China as it leans into luxury
• Neutral Sentiment: Management emphasizing data & technology-led reinvention — new CEO/President highlighted investments to improve targeting and margins; positive strategically but execution will take quarters. Procter & Gamble Says Data and Technology Will Support Company’s Reinvention
• Negative Sentiment: Revenue came up short and organic sales were flat — top-line missed consensus as volumes declined in key categories (razors, diapers) and pricing/mix only partly offset weakness, which is why some investors sold into the print. Procter & Gamble misses revenue estimates due to slower US growth
• Negative Sentiment: Tariff/geopolitical and consumer headwinds flagged — management warned of a challenging external environment (tariffs, geopolitical risk) that could pressure volumes and margins, creating near-term uncertainty. Procter & Gamble falls after warning of challenging consumer and geopolitical environment
• Negative Sentiment: Investor reaction remains mixed — analysts raised some forecasts, but coverage notes the quarter was “mixed” (EPS beat, revenue miss, flat organic sales), so expect muted trading and volatility as the market digests forward commentary. How Investors Are Reacting To Procter & Gamble (PG) Steady Earnings, Softer Guidance And Flat Organic Sales

Analyst Upgrades and Downgrades

Several equities analysts have commented on PG shares. Barclays set a $155.00 target price on shares of Procter & Gamble in a research note on Friday, January 16th. Weiss Ratings reissued a “hold (c)” rating on shares of Procter & Gamble in a report on Monday, December 29th. JPMorgan Chase & Co. raised Procter & Gamble from a “neutral” rating to an “overweight” rating and increased their price target for the company from $157.00 to $165.00 in a research note on Friday. BNP Paribas Exane lowered their price target on Procter & Gamble from $172.00 to $164.00 and set an “outperform” rating on the stock in a research report on Friday, January 16th. Finally, Dbs Bank upgraded Procter & Gamble from a “hold” rating to a “buy” rating in a report on Friday. Fourteen equities research analysts have rated the stock with a Buy rating and eight have issued a Hold rating to the company. According to MarketBeat.com, Procter & Gamble currently has a consensus rating of “Moderate Buy” and an average price target of $166.70.

Insider Activity at Procter & Gamble

In other news, CAO Matthew W. Janzaruk sold 725 shares of Procter & Gamble stock in a transaction that occurred on Thursday, October 30th. The shares were sold at an average price of $149.57, for a total value of $108,438.25. Following the transaction, the chief accounting officer directly owned 979 shares of the company’s stock, valued at $146,429.03. This trade represents a 42.55% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available at this link. 0.20% of the stock is currently owned by insiders.

Procter & Gamble Price Performance

NYSE PG opened at $150.19 on Friday. The stock has a market capitalization of $350.95 billion, a P/E ratio of 22.25, a P/E/G ratio of 5.07 and a beta of 0.39. The company has a debt-to-equity ratio of 0.48, a quick ratio of 0.51 and a current ratio of 0.72. The business’s fifty day moving average is $144.72 and its two-hundred day moving average is $150.54. Procter & Gamble Company has a 1 year low of $137.62 and a 1 year high of $179.99.

Procter & Gamble (NYSE:PG) last issued its earnings results on Thursday, January 22nd. The company reported $1.88 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.86 by $0.02. Procter & Gamble had a return on equity of 32.10% and a net margin of 19.30%.The business had revenue of $22.21 billion for the quarter, compared to analysts’ expectations of $22.36 billion. During the same period in the previous year, the firm posted $1.88 EPS. The company’s quarterly revenue was up 1.5% on a year-over-year basis. Procter & Gamble has set its FY 2026 guidance at 6.830-7.090 EPS. On average, research analysts forecast that Procter & Gamble Company will post 6.91 earnings per share for the current fiscal year.

Procter & Gamble Announces Dividend

The company also recently disclosed a quarterly dividend, which will be paid on Tuesday, February 17th. Shareholders of record on Friday, January 23rd will be paid a dividend of $1.0568 per share. The ex-dividend date of this dividend is Friday, January 23rd. This represents a $4.23 dividend on an annualized basis and a yield of 2.8%. Procter & Gamble’s dividend payout ratio is currently 62.67%.

Procter & Gamble Company Profile

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.