Fortis Capital Advisors LLC Purchases Shares of 7,362 Affirm Holdings, Inc. $AFRM

Fortis Capital Advisors LLC acquired a new position in shares of Affirm Holdings, Inc. (NASDAQ:AFRM) in the 3rd quarter, HoldingsChannel reports. The firm acquired 7,362 shares of the company’s stock, valued at approximately $538,000.

Other institutional investors and hedge funds have also modified their holdings of the company. Huntington National Bank increased its holdings in Affirm by 634.0% during the 2nd quarter. Huntington National Bank now owns 389 shares of the company’s stock valued at $27,000 after purchasing an additional 336 shares in the last quarter. Mather Group LLC. bought a new stake in shares of Affirm during the third quarter worth $29,000. SouthState Corp grew its holdings in shares of Affirm by 190.5% during the second quarter. SouthState Corp now owns 427 shares of the company’s stock worth $30,000 after purchasing an additional 280 shares during the last quarter. Blume Capital Management Inc. raised its holdings in shares of Affirm by 468.8% in the second quarter. Blume Capital Management Inc. now owns 455 shares of the company’s stock valued at $31,000 after buying an additional 375 shares during the last quarter. Finally, Quent Capital LLC acquired a new position in Affirm during the 3rd quarter worth about $43,000. 69.29% of the stock is owned by institutional investors and hedge funds.

Insiders Place Their Bets

In other news, CEO Max R. Levchin sold 666,666 shares of the firm’s stock in a transaction that occurred on Monday, January 5th. The shares were sold at an average price of $80.62, for a total transaction of $53,746,612.92. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this link. Also, CFO Robert O’hare sold 36,401 shares of the firm’s stock in a transaction on Monday, January 5th. The shares were sold at an average price of $80.00, for a total transaction of $2,912,080.00. Following the completion of the transaction, the chief financial officer directly owned 1,368 shares of the company’s stock, valued at approximately $109,440. This trade represents a 96.38% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last ninety days, insiders sold 711,256 shares of company stock valued at $57,231,923. Company insiders own 11.01% of the company’s stock.

Affirm Stock Up 0.1%

NASDAQ:AFRM opened at $68.79 on Wednesday. The stock has a market cap of $22.71 billion, a price-to-earnings ratio of 102.67, a PEG ratio of 3.11 and a beta of 3.57. The company has a current ratio of 12.80, a quick ratio of 12.80 and a debt-to-equity ratio of 2.40. The stock has a 50-day moving average price of $72.45 and a two-hundred day moving average price of $74.59. Affirm Holdings, Inc. has a 1 year low of $30.90 and a 1 year high of $100.00.

Affirm (NASDAQ:AFRM) last issued its quarterly earnings data on Thursday, November 6th. The company reported $0.23 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.11 by $0.12. Affirm had a return on equity of 7.75% and a net margin of 6.74%.The business had revenue of $933.34 million during the quarter, compared to analyst estimates of $881.83 million. During the same period in the previous year, the firm earned ($0.31) EPS. Affirm’s quarterly revenue was up 33.6% compared to the same quarter last year. As a group, equities analysts expect that Affirm Holdings, Inc. will post -0.18 earnings per share for the current year.

Key Affirm News

Here are the key news stories impacting Affirm this week:

• Positive Sentiment: Needham upgraded Affirm to a Buy following the company’s application for a bank charter, a move investors view as a potential step toward cheaper deposit funding and improved margins. Affirm raised to buy at Needham after bank charter application
• Positive Sentiment: Cantor Fitzgerald initiated coverage with an Overweight rating, which can attract fresh buy-side interest and provide incremental demand for the shares. Cantor Fitzgerald initiates coverage of Affirm Holdings (AFRM) with overweight recommendation
• Positive Sentiment: Bolt selected Affirm as the default BNPL provider across its one‑click checkout network in the U.S., expanding merchant distribution and potential GMV lift. Bolt Selects Affirm as Embedded Buy Now, Pay Later Partner Across Its One-Click Checkout Network
• Positive Sentiment: Affirm struck deals to bring BNPL to debit programs via Fiserv and related coverage, broadening reach into banks/credit unions and consumer debit flows — a distribution play that can increase transaction volume. Affirm and Fiserv Team to Bring BNPL to Debit Programs Fiserv and Affirm Join Forces to Bring Flexible Payments to Debit
• Positive Sentiment: Affirm is piloting BNPL for biweekly rent payments, expanding use cases beyond e‑commerce and adding potential recurring revenue streams. Affirm Is Expanding Buy Now, Pay Later Services for Rent Payments
• Positive Sentiment: Affirm is moving forward with plans for a banking subsidiary to enhance its financial services capabilities — the bank charter effort and related buildout are being framed as strategic enablers for scale. BNPL Fintech Affirm Advances Plans for Banking Subsidiary to Enhance Financial Services
• Neutral Sentiment: A Seeking Alpha piece reiterates a Buy stance based on GAAP profitability, strong GMV and engagement metrics (24.1M active consumers, rising transactions/user), but it also flags competitive and market skepticism — useful context but not an immediate catalyst. Affirm: Groceries On Credit? The Shift In BNPL And The Credit Market
• Neutral Sentiment: Reported short‑interest data for January appears inconsistent (zeros/NaN), suggesting a data anomaly rather than a meaningful change in bearish positioning; not a reliable signal today.
• Negative Sentiment: A Yahoo Finance valuation piece warns that recent share weakness and lofty earnings expectations leave AFRM exposed to downside if growth or margin improvements slow — a reminder that multiple expansion has driven much recent gains. Assessing Affirm Holdings (AFRM) Valuation After Recent Share Price Weakness And Lofty Earnings Expectations

Analyst Ratings Changes

Several equities research analysts have weighed in on AFRM shares. Truist Financial lowered their price objective on shares of Affirm from $90.00 to $85.00 and set a “buy” rating for the company in a research report on Wednesday, November 19th. Weiss Ratings restated a “hold (c-)” rating on shares of Affirm in a research report on Monday, December 29th. The Goldman Sachs Group reduced their price objective on Affirm from $105.00 to $94.00 and set a “buy” rating on the stock in a report on Monday, October 13th. Wolfe Research assumed coverage on Affirm in a research note on Tuesday, December 9th. They issued a “peer perform” rating for the company. Finally, TD Cowen reaffirmed a “buy” rating on shares of Affirm in a research note on Thursday, January 8th. Two equities research analysts have rated the stock with a Strong Buy rating, nineteen have issued a Buy rating and nine have assigned a Hold rating to the company. Based on data from MarketBeat, the company currently has an average rating of “Moderate Buy” and an average price target of $89.44.

Affirm Profile

Affirm Holdings, Inc is a financial technology company that provides point-of-sale consumer lending and payments solutions for online and in-store purchases. Its core product is a buy-now-pay-later (BNPL) platform that enables consumers to split purchases into fixed, transparent installment loans with no hidden fees. Affirm offers a range of financing options through merchant integrations, a consumer-facing mobile app and virtual card capabilities, and tools for merchants to offer alternative payment methods at checkout.