Marc Pritchard Sells 95,903 Shares of Procter & Gamble (NYSE:PG) Stock

Procter & Gamble Company (The) (NYSE:PG) insider Marc Pritchard sold 95,903 shares of the stock in a transaction that occurred on Friday, January 23rd. The stock was sold at an average price of $151.15, for a total transaction of $14,495,738.45. Following the sale, the insider owned 182,607 shares in the company, valued at approximately $27,601,048.05. This trade represents a 34.43% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this link.

Procter & Gamble Stock Down 0.7%

Procter & Gamble stock opened at $148.49 on Wednesday. The firm has a market capitalization of $345.09 billion, a P/E ratio of 22.00, a P/E/G ratio of 4.96 and a beta of 0.39. The company has a current ratio of 0.72, a quick ratio of 0.51 and a debt-to-equity ratio of 0.48. Procter & Gamble Company has a twelve month low of $137.62 and a twelve month high of $179.99. The stock’s fifty day simple moving average is $144.83 and its 200-day simple moving average is $150.37.

Procter & Gamble (NYSE:PG) last released its earnings results on Thursday, January 22nd. The company reported $1.88 EPS for the quarter, topping the consensus estimate of $1.86 by $0.02. Procter & Gamble had a return on equity of 32.10% and a net margin of 19.30%.The firm had revenue of $22.21 billion during the quarter, compared to analysts’ expectations of $22.36 billion. During the same period in the previous year, the firm posted $1.88 EPS. Procter & Gamble’s revenue for the quarter was up 1.5% on a year-over-year basis. Procter & Gamble has set its FY 2026 guidance at 6.830-7.090 EPS. As a group, equities analysts expect that Procter & Gamble Company will post 6.91 earnings per share for the current fiscal year.

Procter & Gamble Announces Dividend

The company also recently announced a quarterly dividend, which will be paid on Tuesday, February 17th. Investors of record on Friday, January 23rd will be issued a $1.0568 dividend. The ex-dividend date of this dividend is Friday, January 23rd. This represents a $4.23 annualized dividend and a yield of 2.8%. Procter & Gamble’s dividend payout ratio (DPR) is 62.67%.

Hedge Funds Weigh In On Procter & Gamble

Institutional investors have recently modified their holdings of the business. Orca Investment Management LLC grew its holdings in shares of Procter & Gamble by 2.0% during the second quarter. Orca Investment Management LLC now owns 3,238 shares of the company’s stock worth $516,000 after buying an additional 64 shares during the last quarter. Access Financial Services Inc. grew its stake in shares of Procter & Gamble by 0.6% in the 2nd quarter. Access Financial Services Inc. now owns 10,889 shares of the company’s stock valued at $1,735,000 after purchasing an additional 65 shares during the last quarter. Sovereign Financial Group Inc. increased its holdings in shares of Procter & Gamble by 1.1% in the second quarter. Sovereign Financial Group Inc. now owns 5,823 shares of the company’s stock valued at $928,000 after purchasing an additional 65 shares during the period. WP Advisors LLC raised its stake in shares of Procter & Gamble by 4.9% during the second quarter. WP Advisors LLC now owns 1,405 shares of the company’s stock worth $224,000 after purchasing an additional 66 shares during the last quarter. Finally, Trilogy Capital Inc. lifted its holdings in shares of Procter & Gamble by 1.1% during the fourth quarter. Trilogy Capital Inc. now owns 6,289 shares of the company’s stock worth $901,000 after purchasing an additional 67 shares during the period. 65.77% of the stock is owned by institutional investors and hedge funds.

More Procter & Gamble News

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: P&G is pushing a “Supply Chain 3.0” program (AI, automation, digital tools) expected to boost efficiency, lower costs and support margin expansion — a structural positive for future profitability. Is PG’s Supply Chain 3.0 Redefining Efficiency Through Automation?
• Positive Sentiment: P&G’s contrarian strategy in China’s baby-care market is gaining traction, supporting organic revenue recovery in a key emerging market. Fewer Babies, Higher Sales: P&G’s Contrarian Bet in China Is Working
• Positive Sentiment: The company confirmed its quarterly dividend (annualized ~$4.23; ~2.8% yield), which supports income-oriented investor demand and the “total return” case. Procter & Gamble stock page
• Positive Sentiment: Some brokers have nudged targets/rating higher (recent raised targets/Overweight calls), providing incremental bullish analyst support. Procter & Gamble (NYSE:PG) Price Target Raised to $157.00
• Neutral Sentiment: Goldman Sachs kept a Hold rating (reflecting solid fundamentals but limited near-term upside), which keeps professional opinion mixed. Procter & Gamble: Solid Fundamentals but Limited Near-Term Upside Support a Hold Rating
• Neutral Sentiment: Elevated retail/investor attention and media coverage can boost volume and volatility short-term but don’t necessarily change fundamentals. Procter & Gamble Company (The) (PG) is Attracting Investor Attention
• Neutral Sentiment: P&G insiders made no new 10b5‑1 plans in Q4 2025 — signals stability but reduces forward visibility into expected insider trades. P&G Insiders Make No New 10b5-1 Trading Plans in Q4 2025
• Negative Sentiment: A senior insider (Marc S. Pritchard) sold ~95,903 shares (~$14.5M at ~$151.15), cutting his stake materially — large insider sales can sap sentiment and add short-term selling pressure. Procter & Gamble (NYSE:PG) Insider Sells $14,495,738.45 in Stock
• Negative Sentiment: UBS trimmed its price target (cut to $161) despite keeping a favorable opinion, signaling a more cautious near-term view that can weigh on upside expectations. UBS Sees a Challenging Backdrop for Procter & Gamble (PG)

Wall Street Analysts Forecast Growth

A number of equities research analysts have commented on PG shares. UBS Group increased their price objective on shares of Procter & Gamble from $161.00 to $170.00 and gave the company a “buy” rating in a research report on Friday. Raymond James Financial dropped their target price on Procter & Gamble from $185.00 to $175.00 and set an “outperform” rating on the stock in a report on Monday, October 20th. Jefferies Financial Group raised Procter & Gamble from a “hold” rating to a “buy” rating and lifted their price target for the stock from $156.00 to $179.00 in a report on Tuesday, December 16th. Wells Fargo & Company increased their price objective on Procter & Gamble from $158.00 to $165.00 and gave the company an “overweight” rating in a report on Friday. Finally, Morgan Stanley set a $175.00 target price on Procter & Gamble in a research note on Monday, October 27th. Thirteen research analysts have rated the stock with a Buy rating and nine have given a Hold rating to the stock. According to MarketBeat, Procter & Gamble currently has a consensus rating of “Moderate Buy” and an average target price of $167.00.

About Procter & Gamble

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.