ServiceNow (NYSE:NOW) Given Buy Rating at DA Davidson

DA Davidson restated their buy rating on shares of ServiceNow (NYSE:NOW) in a research report sent to investors on Thursday, Marketbeat Ratings reports. The firm currently has a $220.00 price target on the information technology services provider’s stock.

A number of other equities research analysts also recently issued reports on the stock. Stifel Nicolaus set a $180.00 price objective on shares of ServiceNow and gave the company a “buy” rating in a research report on Thursday. Oppenheimer reissued an “outperform” rating and set a $175.00 price objective (down from $200.00) on shares of ServiceNow in a research note on Wednesday, January 21st. Wells Fargo & Company set a $225.00 price target on ServiceNow and gave the stock an “overweight” rating in a research note on Thursday, January 8th. DZ Bank upgraded ServiceNow to a “strong-buy” rating in a research note on Thursday, December 18th. Finally, Canaccord Genuity Group set a $200.00 price target on shares of ServiceNow in a research report on Thursday. Two investment analysts have rated the stock with a Strong Buy rating, thirty-two have issued a Buy rating, six have given a Hold rating and two have given a Sell rating to the company. According to data from MarketBeat.com, ServiceNow has an average rating of “Moderate Buy” and an average price target of $194.79.

ServiceNow Stock Performance

Shares of ServiceNow stock opened at $116.87 on Thursday. ServiceNow has a 12 month low of $113.13 and a 12 month high of $211.48. The firm has a market capitalization of $121.35 billion, a P/E ratio of 70.06, a P/E/G ratio of 2.23 and a beta of 0.98. The business has a fifty day simple moving average of $150.71 and a two-hundred day simple moving average of $171.41. The company has a current ratio of 1.06, a quick ratio of 1.06 and a debt-to-equity ratio of 0.13.

ServiceNow (NYSE:NOW) last issued its quarterly earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 EPS for the quarter, topping analysts’ consensus estimates of $0.89 by $0.03. The firm had revenue of $3.57 billion for the quarter, compared to analysts’ expectations of $3.53 billion. ServiceNow had a return on equity of 19.47% and a net margin of 13.16%.The business’s revenue for the quarter was up 20.7% compared to the same quarter last year. During the same period in the previous year, the firm posted $0.73 EPS. On average, equities analysts forecast that ServiceNow will post 8.93 earnings per share for the current fiscal year.

Insider Buying and Selling at ServiceNow

In related news, insider Paul Fipps sold 1,525 shares of the firm’s stock in a transaction dated Tuesday, November 18th. The shares were sold at an average price of $163.51, for a total transaction of $249,352.75. Following the completion of the sale, the insider directly owned 2,705 shares in the company, valued at approximately $442,294.55. This trade represents a 36.05% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, Director Paul Edward Chamberlain sold 1,500 shares of ServiceNow stock in a transaction that occurred on Friday, November 28th. The shares were sold at an average price of $161.60, for a total transaction of $242,400.00. Following the sale, the director directly owned 47,930 shares in the company, valued at approximately $7,745,488. The trade was a 3.03% decrease in their position. The SEC filing for this sale provides additional information. Over the last quarter, insiders sold 15,310 shares of company stock worth $2,533,585. 0.34% of the stock is owned by company insiders.

Institutional Trading of ServiceNow

Several institutional investors have recently added to or reduced their stakes in the stock. Vanguard Group Inc. grew its holdings in shares of ServiceNow by 404.5% in the fourth quarter. Vanguard Group Inc. now owns 101,963,384 shares of the information technology services provider’s stock valued at $15,619,771,000 after purchasing an additional 81,752,460 shares in the last quarter. State Street Corp lifted its holdings in ServiceNow by 1.4% during the 3rd quarter. State Street Corp now owns 9,454,699 shares of the information technology services provider’s stock worth $8,700,970,000 after buying an additional 131,080 shares during the last quarter. Nordea Investment Management AB lifted its stake in ServiceNow by 388.7% during the fourth quarter. Nordea Investment Management AB now owns 4,706,164 shares of the information technology services provider’s stock worth $720,325,000 after purchasing an additional 3,743,087 shares during the last quarter. Geode Capital Management LLC lifted its position in shares of ServiceNow by 2.0% during the 2nd quarter. Geode Capital Management LLC now owns 4,574,563 shares of the information technology services provider’s stock worth $4,684,445,000 after buying an additional 88,057 shares during the last quarter. Finally, Pictet Asset Management Holding SA boosted its stake in ServiceNow by 613.4% in the fourth quarter. Pictet Asset Management Holding SA now owns 3,840,262 shares of the information technology services provider’s stock valued at $588,326,000 after acquiring an additional 3,301,962 shares in the last quarter. Institutional investors and hedge funds own 87.18% of the company’s stock.

Key Stories Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Q4 results beat revenue and EPS estimates and management highlighted accelerating AI adoption (Now Assist usage, strong enterprise deals). NOW Q4 Earnings Beat Estimates
• Positive Sentiment: Board authorized an additional $5 billion repurchase program (including $2B accelerated), which should support EPS and offset dilution. Q4 Results & $5B Buyback
• Positive Sentiment: Expanded AI partnerships (Anthropic, OpenAI) and new large customer deployments (Fiserv, Panasonic) reinforce long‑term AI monetization potential. ServiceNow inks Anthropic deal
• Neutral Sentiment: Several firms reaffirm buy/overweight ratings (DA Davidson, Cantor Fitzgerald, BTIG, Needham, UBS) even as some adjust targets — showing conviction but varied views on valuation. Analyst coverage roundup
• Neutral Sentiment: Company reiterated a bullish 2026 outlook overall, but guidance contained nuances investors parsed closely (subscription revenue growth guidance mid-to-high teens vs. prior pace). Q4 release & guidance
• Negative Sentiment: Investors reacted to guidance that implies a modest deceleration in subscription growth (management guided ~19.5%–20.0% subscription growth for 2026), prompting concern about acceleration. ServiceNow guides to steeper slowdown
• Negative Sentiment: Wider market fear of AI disruption and a selloff in software names amplified the move; major headlines flagged a sectorwide slide and “bear market” language. US software stocks slide
• Negative Sentiment: Several analysts trimmed price targets (KeyCorp cut to $115/underweight, Macquarie cut to $140, others trimmed targets), adding downward pressure despite some buy ratings. Analyst target cuts

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.