ServiceNow (NYSE:NOW) Given New $185.00 Price Target at Royal Bank Of Canada

ServiceNow (NYSE:NOW) had its price target cut by Royal Bank Of Canada from $195.00 to $185.00 in a research report released on Thursday morning, MarketBeat Ratings reports. They currently have an outperform rating on the information technology services provider’s stock.

A number of other analysts also recently issued reports on NOW. Stifel Nicolaus set a $180.00 target price on shares of ServiceNow and gave the stock a “buy” rating in a research report on Thursday. Wells Fargo & Company set a $225.00 price objective on shares of ServiceNow and gave the stock an “overweight” rating in a research report on Thursday, January 8th. Mizuho cut their target price on shares of ServiceNow from $210.00 to $190.00 and set an “outperform” rating on the stock in a research note on Wednesday, January 21st. BMO Capital Markets decreased their price target on shares of ServiceNow from $175.00 to $170.00 and set an “outperform” rating for the company in a research report on Thursday. Finally, DA Davidson set a $220.00 price target on ServiceNow and gave the company a “buy” rating in a report on Tuesday, December 16th. Two analysts have rated the stock with a Strong Buy rating, thirty-two have assigned a Buy rating, six have issued a Hold rating and two have issued a Sell rating to the company. Based on data from MarketBeat.com, ServiceNow has a consensus rating of “Moderate Buy” and an average target price of $194.79.

ServiceNow Price Performance

Shares of ServiceNow stock opened at $116.87 on Thursday. ServiceNow has a twelve month low of $113.13 and a twelve month high of $211.48. The stock has a market capitalization of $121.35 billion, a P/E ratio of 70.06, a PEG ratio of 2.23 and a beta of 0.98. The company has a current ratio of 1.06, a quick ratio of 1.06 and a debt-to-equity ratio of 0.13. The business’s fifty day moving average price is $150.71 and its 200 day moving average price is $171.41.

ServiceNow (NYSE:NOW) last announced its quarterly earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 EPS for the quarter, topping the consensus estimate of $0.89 by $0.03. The company had revenue of $3.57 billion during the quarter, compared to analyst estimates of $3.53 billion. ServiceNow had a return on equity of 19.47% and a net margin of 13.16%.The firm’s revenue was up 20.7% on a year-over-year basis. During the same period in the prior year, the firm posted $0.73 earnings per share. As a group, research analysts anticipate that ServiceNow will post 8.93 earnings per share for the current year.

Insider Activity at ServiceNow

In other ServiceNow news, Director Paul Edward Chamberlain sold 1,500 shares of the company’s stock in a transaction that occurred on Friday, November 28th. The stock was sold at an average price of $161.60, for a total value of $242,400.00. Following the transaction, the director directly owned 47,930 shares of the company’s stock, valued at $7,745,488. This represents a 3.03% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available at the SEC website. Also, insider Jacqueline P. Canney sold 470 shares of the firm’s stock in a transaction that occurred on Tuesday, November 18th. The stock was sold at an average price of $165.42, for a total transaction of $77,745.52. Following the sale, the insider directly owned 15,135 shares of the company’s stock, valued at $2,503,571.16. The trade was a 3.01% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 15,310 shares of company stock worth $2,533,585 over the last ninety days. Company insiders own 0.34% of the company’s stock.

Institutional Investors Weigh In On ServiceNow

A number of institutional investors have recently modified their holdings of NOW. Klingman & Associates LLC boosted its stake in ServiceNow by 22.2% in the second quarter. Klingman & Associates LLC now owns 533 shares of the information technology services provider’s stock valued at $548,000 after buying an additional 97 shares in the last quarter. Ethic Inc. lifted its holdings in shares of ServiceNow by 1.6% in the second quarter. Ethic Inc. now owns 25,496 shares of the information technology services provider’s stock worth $26,067,000 after acquiring an additional 397 shares during the last quarter. Howard Capital Management Inc. lifted its holdings in shares of ServiceNow by 32.0% in the second quarter. Howard Capital Management Inc. now owns 1,465 shares of the information technology services provider’s stock worth $1,506,000 after acquiring an additional 355 shares during the last quarter. ASR Vermogensbeheer N.V. boosted its stake in shares of ServiceNow by 128.8% in the 2nd quarter. ASR Vermogensbeheer N.V. now owns 55,394 shares of the information technology services provider’s stock valued at $56,944,000 after purchasing an additional 31,181 shares in the last quarter. Finally, DekaBank Deutsche Girozentrale grew its holdings in shares of ServiceNow by 1.6% during the 2nd quarter. DekaBank Deutsche Girozentrale now owns 416,444 shares of the information technology services provider’s stock valued at $428,783,000 after purchasing an additional 6,431 shares during the last quarter. Institutional investors and hedge funds own 87.18% of the company’s stock.

Key ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Q4 results beat revenue and EPS estimates and management highlighted accelerating AI adoption (Now Assist usage, strong enterprise deals). NOW Q4 Earnings Beat Estimates
• Positive Sentiment: Board authorized an additional $5 billion repurchase program (including $2B accelerated), which should support EPS and offset dilution. Q4 Results & $5B Buyback
• Positive Sentiment: Expanded AI partnerships (Anthropic, OpenAI) and new large customer deployments (Fiserv, Panasonic) reinforce long‑term AI monetization potential. ServiceNow inks Anthropic deal
• Neutral Sentiment: Several firms reaffirm buy/overweight ratings (DA Davidson, Cantor Fitzgerald, BTIG, Needham, UBS) even as some adjust targets — showing conviction but varied views on valuation. Analyst coverage roundup
• Neutral Sentiment: Company reiterated a bullish 2026 outlook overall, but guidance contained nuances investors parsed closely (subscription revenue growth guidance mid-to-high teens vs. prior pace). Q4 release & guidance
• Negative Sentiment: Investors reacted to guidance that implies a modest deceleration in subscription growth (management guided ~19.5%–20.0% subscription growth for 2026), prompting concern about acceleration. ServiceNow guides to steeper slowdown
• Negative Sentiment: Wider market fear of AI disruption and a selloff in software names amplified the move; major headlines flagged a sectorwide slide and “bear market” language. US software stocks slide
• Negative Sentiment: Several analysts trimmed price targets (KeyCorp cut to $115/underweight, Macquarie cut to $140, others trimmed targets), adding downward pressure despite some buy ratings. Analyst target cuts

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.