Insider Buying: Under Armour (NYSE:UAA) Major Shareholder Buys $9,540,872.64 in Stock

Under Armour, Inc. (NYSE:UAA) major shareholder V Prem Et Al Watsa bought 1,528,986 shares of the stock in a transaction that occurred on Tuesday, January 27th. The shares were purchased at an average price of $6.24 per share, with a total value of $9,540,872.64. Following the purchase, the insider owned 42,911,086 shares of the company’s stock, valued at approximately $267,765,176.64. This represents a 3.69% increase in their position. The purchase was disclosed in a document filed with the SEC, which is available at the SEC website. Large shareholders that own more than 10% of a company’s stock are required to disclose their transactions with the SEC.

V Prem Et Al Watsa also recently made the following trade(s):

• On Wednesday, January 28th, V Prem Et Al Watsa purchased 1,112,119 shares of Under Armour stock. The shares were acquired at an average cost of $6.21 per share, with a total value of $6,906,258.99.
• On Monday, January 26th, V Prem Et Al Watsa bought 995,896 shares of Under Armour stock. The shares were acquired at an average price of $6.21 per share, with a total value of $6,184,514.16.
• On Friday, January 23rd, V Prem Et Al Watsa acquired 928,397 shares of Under Armour stock. The shares were bought at an average price of $6.15 per share, with a total value of $5,709,641.55.
• On Thursday, January 22nd, V Prem Et Al Watsa purchased 411,057 shares of Under Armour stock. The stock was bought at an average cost of $6.15 per share, with a total value of $2,528,000.55.
• On Wednesday, January 21st, V Prem Et Al Watsa bought 5,000,000 shares of Under Armour stock. The stock was purchased at an average cost of $5.89 per share, with a total value of $29,450,000.00.
• On Tuesday, January 20th, V Prem Et Al Watsa acquired 1,769,581 shares of Under Armour stock. The stock was purchased at an average price of $5.62 per share, with a total value of $9,945,045.22.
• On Friday, January 16th, V Prem Et Al Watsa purchased 1,837,686 shares of Under Armour stock. The stock was acquired at an average price of $5.60 per share, with a total value of $10,291,041.60.
• On Tuesday, December 30th, V Prem Et Al Watsa acquired 13,182,469 shares of Under Armour stock. The shares were acquired at an average cost of $5.12 per share, for a total transaction of $67,494,241.28.
• On Monday, December 29th, V Prem Et Al Watsa acquired 2,497,826 shares of Under Armour stock. The stock was acquired at an average price of $4.66 per share, for a total transaction of $11,639,869.16.
• On Friday, December 26th, V Prem Et Al Watsa bought 1,385,850 shares of Under Armour stock. The stock was acquired at an average cost of $4.58 per share, with a total value of $6,347,193.00.

Under Armour Stock Up 2.1%

UAA opened at $6.18 on Friday. Under Armour, Inc. has a 52 week low of $4.13 and a 52 week high of $8.65. The company has a quick ratio of 1.10, a current ratio of 1.69 and a debt-to-equity ratio of 0.32. The business has a 50 day moving average price of $5.12 and a two-hundred day moving average price of $5.19. The company has a market cap of $2.65 billion, a PE ratio of -29.43, a P/E/G ratio of 6.16 and a beta of 1.81.

Under Armour (NYSE:UAA) last posted its quarterly earnings data on Thursday, November 6th. The company reported $0.04 earnings per share for the quarter, beating analysts’ consensus estimates of $0.03 by $0.01. Under Armour had a negative net margin of 1.74% and a positive return on equity of 1.27%. The firm had revenue of $1.33 billion for the quarter, compared to analyst estimates of $1.31 billion. During the same period last year, the firm posted $0.39 EPS. Under Armour’s quarterly revenue was down 4.7% on a year-over-year basis. Under Armour has set its Q3 2026 guidance at 0.030-0.050 EPS. As a group, research analysts anticipate that Under Armour, Inc. will post 0.3 EPS for the current year.

Analyst Upgrades and Downgrades

A number of equities research analysts have commented on the company. Argus raised Under Armour to a “hold” rating in a report on Friday, January 16th. Evercore ISI lowered their price objective on shares of Under Armour from $5.00 to $4.00 and set an “underperform” rating on the stock in a research note on Friday, November 7th. BTIG Research assumed coverage on Under Armour in a report on Tuesday, October 14th. They set a “neutral” rating on the stock. Truist Financial set a $6.00 price objective on Under Armour in a research report on Wednesday, January 14th. Finally, Telsey Advisory Group restated a “market perform” rating and issued a $5.00 target price on shares of Under Armour in a report on Friday. Two equities research analysts have rated the stock with a Strong Buy rating, three have issued a Buy rating, sixteen have given a Hold rating and three have given a Sell rating to the stock. According to MarketBeat, the company presently has an average rating of “Hold” and a consensus price target of $6.44.

Key Stories Impacting Under Armour

Here are the key news stories impacting Under Armour this week:

• Positive Sentiment: Major insider buying — V. Prem Watsa increased his stake by millions of shares over several days, including a 1,112,119‑share purchase at about $6.21, signaling strong owner confidence that can support the stock. Insider Buying: Under Armour
• Positive Sentiment: Zacks says Under Armour has the setup to beat upcoming earnings expectations, which increases the odds of an upside surprise at the report and could lift the share price if results and guidance exceed consensus. Under Armour Expected to Beat Earnings
• Positive Sentiment: Market commentary and features (e.g., Yahoo Finance) point to the recent rebound making UAA look more attractive to value/seeking investors — publicity that can draw additional buying interest into the earnings catalyst. Is Under Armour Starting To Look Attractive
• Neutral Sentiment: Earnings calendar/expectations — multiple outlets note Under Armour is projected to post results this week; the street has a mixed consensus and recent quarterly results showed a small EPS beat but year‑over‑year revenue decline, so the upcoming release is a true catalyst but outcome is uncertain. Under Armour Projected to Post Earnings
• Neutral Sentiment: Institutional activity is notable — hedge funds and large managers have been adjusting positions (some buying), which increases liquidity and interest but doesn’t guarantee direction. MarketBeat Under Armour Coverage
• Negative Sentiment: Telsey Advisory Group reaffirmed a “market perform” rating with a $5 price target, which sits below the stock’s recent trading level and could restrain upside if other analysts follow suit. Telsey Market Perform on Under Armour

Institutional Inflows and Outflows

Hedge funds and other institutional investors have recently added to or reduced their stakes in the company. Laurel Wealth Advisors LLC lifted its stake in shares of Under Armour by 583.0% in the 2nd quarter. Laurel Wealth Advisors LLC now owns 4,098 shares of the company’s stock valued at $28,000 after purchasing an additional 3,498 shares in the last quarter. Uhlmann Price Securities LLC purchased a new stake in Under Armour during the 3rd quarter worth $46,000. State of Wyoming purchased a new stake in shares of Under Armour during the second quarter worth about $44,000. Neo Ivy Capital Management purchased a new stake in Under Armour during the 2nd quarter worth approximately $44,000. Finally, GAMMA Investing LLC raised its position in shares of Under Armour by 163.3% in the 2nd quarter. GAMMA Investing LLC now owns 7,013 shares of the company’s stock valued at $48,000 after purchasing an additional 4,350 shares in the last quarter. Institutional investors and hedge funds own 34.58% of the company’s stock.

Under Armour Company Profile

Under Armour, Inc (NYSE: UAA) is a global designer, marketer and distributor of performance athletic apparel, footwear and accessories. The company’s product portfolio spans a range of categories including training and running shoes, performance apparel engineered to manage moisture and temperature, and a variety of accessories such as bags, socks and headwear. Under Armour positions its offerings to serve athletes at every level—from professionals to everyday fitness enthusiasts—by combining innovative fabrics, advanced footwear technology and functional design.

Founded in 1996 by Kevin Plank, a former University of Maryland football player, Under Armour initially gained recognition for its moisture-wicking T-shirts, which provided a lightweight alternative to traditional cotton.