Under Armour (NYSE:UAA) Major Shareholder Buys $6,906,258.99 in Stock

Under Armour, Inc. (NYSE:UAA) major shareholder V Prem Et Al Watsa bought 1,112,119 shares of the stock in a transaction that occurred on Wednesday, January 28th. The shares were acquired at an average cost of $6.21 per share, with a total value of $6,906,258.99. Following the completion of the purchase, the insider owned 43,000,872 shares in the company, valued at $267,035,415.12. This represents a 2.65% increase in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through the SEC website. Large shareholders that own more than 10% of a company’s stock are required to disclose their sales and purchases with the SEC.

V Prem Et Al Watsa also recently made the following trade(s):

• On Tuesday, January 27th, V Prem Et Al Watsa purchased 1,528,986 shares of Under Armour stock. The stock was bought at an average price of $6.24 per share, with a total value of $9,540,872.64.
• On Monday, January 26th, V Prem Et Al Watsa acquired 995,896 shares of Under Armour stock. The shares were bought at an average cost of $6.21 per share, with a total value of $6,184,514.16.
• On Friday, January 23rd, V Prem Et Al Watsa acquired 928,397 shares of Under Armour stock. The shares were bought at an average price of $6.15 per share, for a total transaction of $5,709,641.55.
• On Thursday, January 22nd, V Prem Et Al Watsa acquired 411,057 shares of Under Armour stock. The stock was bought at an average cost of $6.15 per share, for a total transaction of $2,528,000.55.
• On Wednesday, January 21st, V Prem Et Al Watsa bought 5,000,000 shares of Under Armour stock. The stock was bought at an average cost of $5.89 per share, with a total value of $29,450,000.00.
• On Tuesday, January 20th, V Prem Et Al Watsa bought 1,769,581 shares of Under Armour stock. The shares were purchased at an average price of $5.62 per share, with a total value of $9,945,045.22.
• On Friday, January 16th, V Prem Et Al Watsa purchased 1,837,686 shares of Under Armour stock. The stock was purchased at an average price of $5.60 per share, for a total transaction of $10,291,041.60.
• On Tuesday, December 30th, V Prem Et Al Watsa acquired 13,182,469 shares of Under Armour stock. The shares were purchased at an average cost of $5.12 per share, with a total value of $67,494,241.28.
• On Monday, December 29th, V Prem Et Al Watsa acquired 2,497,826 shares of Under Armour stock. The shares were purchased at an average price of $4.66 per share, with a total value of $11,639,869.16.
• On Friday, December 26th, V Prem Et Al Watsa bought 1,385,850 shares of Under Armour stock. The stock was purchased at an average cost of $4.58 per share, for a total transaction of $6,347,193.00.

Under Armour Trading Up 2.1%

NYSE UAA opened at $6.18 on Friday. Under Armour, Inc. has a 52 week low of $4.13 and a 52 week high of $8.65. The company has a debt-to-equity ratio of 0.32, a quick ratio of 1.10 and a current ratio of 1.69. The stock’s 50 day moving average price is $5.12 and its two-hundred day moving average price is $5.19. The stock has a market capitalization of $2.65 billion, a price-to-earnings ratio of -29.43, a PEG ratio of 6.16 and a beta of 1.81.

Under Armour (NYSE:UAA) last posted its quarterly earnings data on Thursday, November 6th. The company reported $0.04 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.03 by $0.01. The company had revenue of $1.33 billion for the quarter, compared to the consensus estimate of $1.31 billion. Under Armour had a negative net margin of 1.74% and a positive return on equity of 1.27%. The firm’s revenue was down 4.7% compared to the same quarter last year. During the same period last year, the company earned $0.39 earnings per share. Under Armour has set its Q3 2026 guidance at 0.030-0.050 EPS. As a group, analysts anticipate that Under Armour, Inc. will post 0.3 earnings per share for the current fiscal year.

Hedge Funds Weigh In On Under Armour

Several institutional investors and hedge funds have recently added to or reduced their stakes in the stock. Marshall Wace LLP increased its holdings in shares of Under Armour by 113.8% during the third quarter. Marshall Wace LLP now owns 6,296,543 shares of the company’s stock worth $31,420,000 after buying an additional 3,351,976 shares in the last quarter. Whitebox Advisors LLC acquired a new position in shares of Under Armour in the third quarter valued at approximately $11,237,000. Vanguard Group Inc. raised its holdings in Under Armour by 11.3% in the 4th quarter. Vanguard Group Inc. now owns 17,168,819 shares of the company’s stock valued at $85,329,000 after buying an additional 1,747,120 shares during the last quarter. Fort Baker Capital Management LP bought a new position in shares of Under Armour during the third quarter valued at $8,624,000. Finally, Jupiter Asset Management Ltd. raised its position in Under Armour by 249.4% during the 2nd quarter. Jupiter Asset Management Ltd. now owns 2,379,513 shares of the company’s stock worth $16,252,000 after purchasing an additional 1,698,467 shares during the last quarter. Institutional investors own 34.58% of the company’s stock.

More Under Armour News

Here are the key news stories impacting Under Armour this week:

• Positive Sentiment: Major insider buying — V. Prem Watsa increased his stake by millions of shares over several days, including a 1,112,119‑share purchase at about $6.21, signaling strong owner confidence that can support the stock. Insider Buying: Under Armour
• Positive Sentiment: Zacks says Under Armour has the setup to beat upcoming earnings expectations, which increases the odds of an upside surprise at the report and could lift the share price if results and guidance exceed consensus. Under Armour Expected to Beat Earnings
• Positive Sentiment: Market commentary and features (e.g., Yahoo Finance) point to the recent rebound making UAA look more attractive to value/seeking investors — publicity that can draw additional buying interest into the earnings catalyst. Is Under Armour Starting To Look Attractive
• Neutral Sentiment: Earnings calendar/expectations — multiple outlets note Under Armour is projected to post results this week; the street has a mixed consensus and recent quarterly results showed a small EPS beat but year‑over‑year revenue decline, so the upcoming release is a true catalyst but outcome is uncertain. Under Armour Projected to Post Earnings
• Neutral Sentiment: Institutional activity is notable — hedge funds and large managers have been adjusting positions (some buying), which increases liquidity and interest but doesn’t guarantee direction. MarketBeat Under Armour Coverage
• Negative Sentiment: Telsey Advisory Group reaffirmed a “market perform” rating with a $5 price target, which sits below the stock’s recent trading level and could restrain upside if other analysts follow suit. Telsey Market Perform on Under Armour

Wall Street Analysts Forecast Growth

A number of equities research analysts have recently issued reports on the company. Wall Street Zen upgraded Under Armour from a “sell” rating to a “hold” rating in a research note on Saturday, January 17th. Evercore ISI reduced their price objective on shares of Under Armour from $5.00 to $4.00 and set an “underperform” rating for the company in a research report on Friday, November 7th. UBS Group reissued a “buy” rating on shares of Under Armour in a research report on Friday, January 2nd. Argus upgraded Under Armour to a “hold” rating in a research note on Friday, January 16th. Finally, Telsey Advisory Group reaffirmed a “market perform” rating and set a $5.00 price target on shares of Under Armour in a research report on Friday. Two research analysts have rated the stock with a Strong Buy rating, three have assigned a Buy rating, sixteen have given a Hold rating and three have assigned a Sell rating to the stock. According to MarketBeat, Under Armour has a consensus rating of “Hold” and a consensus target price of $6.44.

About Under Armour

Under Armour, Inc (NYSE: UAA) is a global designer, marketer and distributor of performance athletic apparel, footwear and accessories. The company’s product portfolio spans a range of categories including training and running shoes, performance apparel engineered to manage moisture and temperature, and a variety of accessories such as bags, socks and headwear. Under Armour positions its offerings to serve athletes at every level—from professionals to everyday fitness enthusiasts—by combining innovative fabrics, advanced footwear technology and functional design.

Founded in 1996 by Kevin Plank, a former University of Maryland football player, Under Armour initially gained recognition for its moisture-wicking T-shirts, which provided a lightweight alternative to traditional cotton.