Amazon.com’s (AMZN) Buy Rating Reiterated at Argus

Argus restated their buy rating on shares of Amazon.com (NASDAQ:AMZN) in a research report released on Friday morning,Benzinga reports. Argus currently has a $325.00 price objective on the e-commerce giant’s stock.

AMZN has been the topic of several other reports. Wall Street Zen cut shares of Amazon.com from a “buy” rating to a “hold” rating in a research report on Saturday, January 10th. Benchmark reaffirmed a “buy” rating on shares of Amazon.com in a research note on Thursday, January 29th. DA Davidson reissued a “neutral” rating and set a $175.00 price objective (down from $300.00) on shares of Amazon.com in a research note on Friday. Wells Fargo & Company restated an “overweight” rating and set a $301.00 price objective (up from $295.00) on shares of Amazon.com in a report on Monday, January 12th. Finally, Roth Mkm reaffirmed a “buy” rating and issued a $295.00 target price (up from $270.00) on shares of Amazon.com in a research report on Monday, January 26th. Fifty-five research analysts have rated the stock with a Buy rating and four have assigned a Hold rating to the company’s stock. Based on data from MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and a consensus price target of $290.28.

Amazon.com Stock Performance

Amazon.com stock opened at $210.27 on Friday. The firm has a market capitalization of $2.25 trillion, a P/E ratio of 29.33, a PEG ratio of 1.32 and a beta of 1.37. The stock has a fifty day moving average price of $233.50 and a 200 day moving average price of $229.80. Amazon.com has a 52 week low of $161.38 and a 52 week high of $258.60. The company has a current ratio of 1.05, a quick ratio of 0.88 and a debt-to-equity ratio of 0.16.

Amazon.com (NASDAQ:AMZN) last issued its quarterly earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of $1.97 by ($0.02). The business had revenue of $213.39 billion during the quarter, compared to analyst estimates of $211.02 billion. Amazon.com had a return on equity of 21.87% and a net margin of 10.83%.The firm’s quarterly revenue was up 13.6% on a year-over-year basis. During the same period in the previous year, the business posted $1.86 earnings per share. Equities research analysts anticipate that Amazon.com will post 6.31 earnings per share for the current year.

Insider Activity at Amazon.com

In other news, CEO Douglas J. Herrington sold 4,784 shares of the company’s stock in a transaction dated Monday, November 17th. The stock was sold at an average price of $232.71, for a total value of $1,113,284.64. Following the completion of the sale, the chief executive officer owned 498,182 shares of the company’s stock, valued at $115,931,933.22. This represents a 0.95% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, Director Keith Brian Alexander sold 900 shares of the firm’s stock in a transaction dated Monday, November 17th. The shares were sold at an average price of $233.00, for a total value of $209,700.00. Following the sale, the director owned 7,170 shares in the company, valued at approximately $1,670,610. The trade was a 11.15% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 47,061 shares of company stock valued at $10,351,262 over the last 90 days. Corporate insiders own 10.80% of the company’s stock.

Institutional Inflows and Outflows

A number of institutional investors have recently made changes to their positions in the company. Wilson Asset Management International PTY Ltd. bought a new position in shares of Amazon.com in the second quarter valued at approximately $11,102,000. American Capital Advisory LLC grew its stake in Amazon.com by 63.9% in the 3rd quarter. American Capital Advisory LLC now owns 8,081 shares of the e-commerce giant’s stock valued at $1,774,000 after buying an additional 3,152 shares during the last quarter. ARK Investment Management LLC raised its holdings in Amazon.com by 8.3% in the 2nd quarter. ARK Investment Management LLC now owns 1,140,494 shares of the e-commerce giant’s stock worth $250,213,000 after acquiring an additional 86,978 shares during the period. Buckhead Capital Management LLC lifted its position in Amazon.com by 16.1% during the 2nd quarter. Buckhead Capital Management LLC now owns 28,407 shares of the e-commerce giant’s stock worth $6,232,000 after acquiring an additional 3,948 shares during the last quarter. Finally, Alpha Wealth Funds LLC boosted its holdings in Amazon.com by 172.8% during the second quarter. Alpha Wealth Funds LLC now owns 3,012 shares of the e-commerce giant’s stock valued at $667,000 after acquiring an additional 1,908 shares during the period. 72.20% of the stock is owned by institutional investors and hedge funds.

More Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS and sales beat/strength — Amazon reported solid Q4 revenue and faster AWS growth, reinforcing the cloud growth thesis. AWS Q4 beat (CNBC)
• Positive Sentiment: Anthropic stake re‑valuation — Amazon’s earlier $8B investment in Anthropic is now being valued much higher (~$60.6B), underlining upside in AI partnerships and non‑core assets. Anthropic valuation (Business Insider)
• Positive Sentiment: Near‑term tax relief improves cash flow — Recent U.S. tax changes materially reduced Amazon’s federal tax cash outlays in 2025, which helps fund heavier capex without a proportional hit to free cash flow. Tax law reduces Amazon tax bill (WSJ)
• Neutral Sentiment: Management stance — CEO Andy Jassy said he’s “confident” the $200B program will deliver attractive returns over time; that defends the strategy but leaves timing/ROIC execution risk. CEO confidence (CNBC)
• Neutral Sentiment: New ad/AI product moves — Amazon is opening ad platform capabilities to AI agents (Ads MCP server beta), which could expand ad monetization but will take time to scale. Ads MCP beta (Newsfile)
• Negative Sentiment: CapEx shock and small EPS miss spooked traders — Amazon guided to roughly $200B in 2026 capex (well above expectations) and reported a slight EPS miss; that combination triggered heavy selling and a sharp gap lower in after‑hours/premarket trading. $200B capex guide (Reuters)
• Negative Sentiment: Regulatory and analyst pushback — Germany’s cartel office banned certain marketplace pricing controls and ordered repayments, adding regulatory risk; several firms also trimmed near‑term targets or flagged margin/cash‑flow risk tied to heavy capex. Germany antitrust (Reuters)

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.