Amazon.com’s (AMZN) “Outperform” Rating Reiterated at Royal Bank Of Canada

Royal Bank Of Canada reaffirmed their outperform rating on shares of Amazon.com (NASDAQ:AMZN) in a research report released on Friday morning, MarketBeat.com reports. The brokerage currently has a $300.00 price target on the e-commerce giant’s stock.

Several other equities research analysts also recently commented on AMZN. Telsey Advisory Group reiterated an “outperform” rating and set a $300.00 target price on shares of Amazon.com in a report on Friday. Needham & Company LLC reaffirmed a “buy” rating and issued a $265.00 price objective on shares of Amazon.com in a research report on Friday. Canaccord Genuity Group set a $300.00 price objective on shares of Amazon.com and gave the company a “buy” rating in a research note on Friday, October 31st. HSBC upped their target price on shares of Amazon.com from $260.00 to $285.00 and gave the company a “buy” rating in a research note on Friday, October 31st. Finally, Wolfe Research reaffirmed an “outperform” rating and set a $275.00 price target on shares of Amazon.com in a report on Monday, January 5th. Fifty-five research analysts have rated the stock with a Buy rating and four have issued a Hold rating to the company’s stock. According to MarketBeat, the company has a consensus rating of “Moderate Buy” and a consensus target price of $290.28.

Amazon.com Stock Performance

NASDAQ:AMZN opened at $210.27 on Friday. The firm’s fifty day simple moving average is $233.50 and its 200 day simple moving average is $229.80. The company has a current ratio of 1.05, a quick ratio of 0.88 and a debt-to-equity ratio of 0.16. Amazon.com has a twelve month low of $161.38 and a twelve month high of $258.60. The firm has a market capitalization of $2.25 trillion, a price-to-earnings ratio of 29.33, a PEG ratio of 1.32 and a beta of 1.37.

Amazon.com (NASDAQ:AMZN) last released its quarterly earnings data on Thursday, February 5th. The e-commerce giant reported $1.95 EPS for the quarter, missing the consensus estimate of $1.97 by ($0.02). The company had revenue of $213.39 billion during the quarter, compared to analysts’ expectations of $211.02 billion. Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The company’s revenue for the quarter was up 13.6% compared to the same quarter last year. During the same period last year, the business earned $1.86 earnings per share. As a group, equities research analysts expect that Amazon.com will post 6.31 earnings per share for the current fiscal year.

Insider Transactions at Amazon.com

In other news, CEO Douglas J. Herrington sold 4,784 shares of the firm’s stock in a transaction dated Monday, November 17th. The shares were sold at an average price of $232.71, for a total value of $1,113,284.64. Following the transaction, the chief executive officer directly owned 498,182 shares in the company, valued at approximately $115,931,933.22. This trade represents a 0.95% decrease in their position. The transaction was disclosed in a filing with the SEC, which can be accessed through the SEC website. Also, Director Daniel P. Huttenlocher sold 1,237 shares of the business’s stock in a transaction dated Thursday, November 20th. The shares were sold at an average price of $226.61, for a total transaction of $280,316.57. Following the sale, the director directly owned 26,148 shares of the company’s stock, valued at approximately $5,925,398.28. This represents a 4.52% decrease in their position. The SEC filing for this sale provides additional information. Insiders have sold a total of 47,061 shares of company stock valued at $10,351,262 over the last quarter. Insiders own 10.80% of the company’s stock.

Hedge Funds Weigh In On Amazon.com

A number of large investors have recently bought and sold shares of the business. Norges Bank acquired a new stake in Amazon.com in the second quarter worth $27,438,011,000. Nuveen LLC acquired a new position in shares of Amazon.com during the first quarter valued at $11,674,091,000. Vanguard Group Inc. grew its position in shares of Amazon.com by 2.1% during the second quarter. Vanguard Group Inc. now owns 849,721,601 shares of the e-commerce giant’s stock worth $186,420,422,000 after acquiring an additional 17,447,045 shares during the last quarter. Laurel Wealth Advisors LLC increased its holdings in shares of Amazon.com by 22,085.8% in the 2nd quarter. Laurel Wealth Advisors LLC now owns 12,177,557 shares of the e-commerce giant’s stock worth $2,671,634,000 after acquiring an additional 12,122,668 shares during the period. Finally, Goldman Sachs Group Inc. lifted its position in Amazon.com by 21.3% in the 1st quarter. Goldman Sachs Group Inc. now owns 57,908,424 shares of the e-commerce giant’s stock valued at $11,017,657,000 after purchasing an additional 10,176,835 shares during the last quarter. Institutional investors own 72.20% of the company’s stock.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS and sales beat/strength — Amazon reported solid Q4 revenue and faster AWS growth, reinforcing the cloud growth thesis. AWS Q4 beat (CNBC)
• Positive Sentiment: Anthropic stake re‑valuation — Amazon’s earlier $8B investment in Anthropic is now being valued much higher (~$60.6B), underlining upside in AI partnerships and non‑core assets. Anthropic valuation (Business Insider)
• Positive Sentiment: Near‑term tax relief improves cash flow — Recent U.S. tax changes materially reduced Amazon’s federal tax cash outlays in 2025, which helps fund heavier capex without a proportional hit to free cash flow. Tax law reduces Amazon tax bill (WSJ)
• Neutral Sentiment: Management stance — CEO Andy Jassy said he’s “confident” the $200B program will deliver attractive returns over time; that defends the strategy but leaves timing/ROIC execution risk. CEO confidence (CNBC)
• Neutral Sentiment: New ad/AI product moves — Amazon is opening ad platform capabilities to AI agents (Ads MCP server beta), which could expand ad monetization but will take time to scale. Ads MCP beta (Newsfile)
• Negative Sentiment: CapEx shock and small EPS miss spooked traders — Amazon guided to roughly $200B in 2026 capex (well above expectations) and reported a slight EPS miss; that combination triggered heavy selling and a sharp gap lower in after‑hours/premarket trading. $200B capex guide (Reuters)
• Negative Sentiment: Regulatory and analyst pushback — Germany’s cartel office banned certain marketplace pricing controls and ordered repayments, adding regulatory risk; several firms also trimmed near‑term targets or flagged margin/cash‑flow risk tied to heavy capex. Germany antitrust (Reuters)

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.