Prospera Financial Services Inc Sells 2,754 Shares of Salesforce Inc. $CRM

Prospera Financial Services Inc decreased its stake in Salesforce Inc. (NYSE:CRM) by 5.3% during the 3rd quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The firm owned 49,434 shares of the CRM provider’s stock after selling 2,754 shares during the quarter. Prospera Financial Services Inc’s holdings in Salesforce were worth $11,718,000 as of its most recent filing with the Securities and Exchange Commission.

Several other institutional investors also recently modified their holdings of CRM. Vanguard Group Inc. increased its position in shares of Salesforce by 1.0% in the 2nd quarter. Vanguard Group Inc. now owns 88,823,481 shares of the CRM provider’s stock valued at $24,221,275,000 after buying an additional 909,853 shares in the last quarter. State Street Corp grew its stake in Salesforce by 1.6% in the second quarter. State Street Corp now owns 49,260,918 shares of the CRM provider’s stock valued at $13,452,998,000 after acquiring an additional 776,300 shares during the period. Geode Capital Management LLC increased its holdings in shares of Salesforce by 0.6% in the second quarter. Geode Capital Management LLC now owns 20,873,900 shares of the CRM provider’s stock worth $5,669,224,000 after acquiring an additional 114,504 shares in the last quarter. Norges Bank acquired a new stake in shares of Salesforce during the second quarter worth about $2,826,049,000. Finally, Amundi raised its position in shares of Salesforce by 26.2% during the second quarter. Amundi now owns 7,755,317 shares of the CRM provider’s stock worth $2,087,545,000 after purchasing an additional 1,612,413 shares during the period. 80.43% of the stock is currently owned by institutional investors and hedge funds.

Salesforce Trading Up 1.3%

Salesforce stock opened at $193.89 on Tuesday. The company has a market cap of $181.67 billion, a price-to-earnings ratio of 25.89, a P/E/G ratio of 1.31 and a beta of 1.27. The firm has a 50-day moving average of $242.79 and a 200-day moving average of $244.55. The company has a debt-to-equity ratio of 0.14, a current ratio of 0.98 and a quick ratio of 0.98. Salesforce Inc. has a one year low of $185.73 and a one year high of $331.75.

Salesforce (NYSE:CRM) last released its earnings results on Wednesday, December 3rd. The CRM provider reported $3.25 earnings per share (EPS) for the quarter, topping the consensus estimate of $2.86 by $0.39. The business had revenue of $10.26 billion for the quarter, compared to analyst estimates of $10.27 billion. Salesforce had a return on equity of 14.41% and a net margin of 17.91%.Salesforce’s revenue was up 9.1% on a year-over-year basis. During the same quarter in the prior year, the company posted $2.41 earnings per share. Salesforce has set its Q4 2026 guidance at 3.020-3.040 EPS. On average, equities analysts expect that Salesforce Inc. will post 7.46 earnings per share for the current fiscal year.

Salesforce Announces Dividend

The company also recently announced a quarterly dividend, which was paid on Thursday, January 8th. Investors of record on Thursday, December 18th were issued a dividend of $0.416 per share. This represents a $1.66 dividend on an annualized basis and a yield of 0.9%. The ex-dividend date was Thursday, December 18th. Salesforce’s payout ratio is presently 22.16%.

Insider Activity

In other Salesforce news, insider Parker Harris sold 134,662 shares of the stock in a transaction on Tuesday, December 2nd. The shares were sold at an average price of $234.70, for a total value of $31,605,171.40. Following the completion of the sale, the insider owned 139,767 shares in the company, valued at $32,803,314.90. This trade represents a 49.07% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available through this link. Also, Director David Blair Kirk acquired 1,936 shares of the stock in a transaction dated Wednesday, December 17th. The shares were purchased at an average price of $258.64 per share, for a total transaction of $500,727.04. Following the completion of the purchase, the director directly owned 10,677 shares in the company, valued at $2,761,499.28. The trade was a 22.15% increase in their ownership of the stock. The SEC filing for this purchase provides additional information. 3.00% of the stock is currently owned by corporate insiders.

Analysts Set New Price Targets

CRM has been the subject of a number of research reports. Morgan Stanley lowered their target price on Salesforce from $405.00 to $398.00 and set an “overweight” rating for the company in a research note on Tuesday, December 9th. Sanford C. Bernstein reiterated an “underperform” rating on shares of Salesforce in a report on Thursday, December 4th. JMP Securities restated a “market outperform” rating and set a $430.00 price objective on shares of Salesforce in a report on Friday, October 17th. Robert W. Baird cut their price objective on shares of Salesforce from $325.00 to $315.00 and set an “outperform” rating on the stock in a research report on Thursday, December 4th. Finally, UBS Group reiterated a “neutral” rating and set a $260.00 target price on shares of Salesforce in a report on Thursday, December 4th. One research analyst has rated the stock with a Strong Buy rating, twenty-nine have issued a Buy rating, twelve have issued a Hold rating and one has assigned a Sell rating to the stock. According to data from MarketBeat.com, Salesforce has a consensus rating of “Moderate Buy” and an average price target of $323.57.

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.