Sony Corporation (NYSE:SONY) Receives Average Recommendation of “Moderate Buy” from Analysts

Shares of Sony Corporation (NYSE:SONY) have been assigned a consensus recommendation of “Moderate Buy” from the eight analysts that are presently covering the firm, Marketbeat Ratings reports. Two research analysts have rated the stock with a hold recommendation and six have given a buy recommendation to the company. The average 12-month price objective among brokers that have covered the stock in the last year is $31.50.

SONY has been the subject of several recent research reports. Zacks Research downgraded shares of Sony from a “strong-buy” rating to a “hold” rating in a research note on Monday, January 12th. Wolfe Research raised Sony from a “peer perform” rating to an “outperform” rating in a research note on Wednesday, November 5th. Wall Street Zen raised Sony to a “hold” rating in a research report on Saturday, December 6th. Nomura upgraded Sony from a “neutral” rating to a “buy” rating in a research note on Wednesday, November 19th. Finally, Weiss Ratings cut Sony from a “buy (b-)” rating to a “hold (c-)” rating in a research note on Friday.

Sony Trading Up 0.3%

Shares of Sony stock opened at $22.32 on Thursday. The company has a debt-to-equity ratio of 0.10, a quick ratio of 0.97 and a current ratio of 1.22. The company has a market capitalization of $134.98 billion, a P/E ratio of -111.59, a PEG ratio of 8.05 and a beta of 0.97. Sony has a 1 year low of $20.42 and a 1 year high of $30.34. The company’s fifty day moving average is $24.93 and its two-hundred day moving average is $27.05.

Hedge Funds Weigh In On Sony

A number of large investors have recently bought and sold shares of the company. Brighton Jones LLC boosted its holdings in shares of Sony by 422.0% in the fourth quarter. Brighton Jones LLC now owns 19,908 shares of the company’s stock valued at $421,000 after acquiring an additional 16,094 shares in the last quarter. AQR Capital Management LLC raised its holdings in Sony by 26.7% during the first quarter. AQR Capital Management LLC now owns 178,889 shares of the company’s stock worth $4,542,000 after purchasing an additional 37,677 shares in the last quarter. Sivia Capital Partners LLC lifted its position in Sony by 23.4% in the second quarter. Sivia Capital Partners LLC now owns 22,013 shares of the company’s stock valued at $573,000 after purchasing an additional 4,172 shares during the period. Janney Montgomery Scott LLC boosted its holdings in Sony by 3.2% in the 2nd quarter. Janney Montgomery Scott LLC now owns 138,214 shares of the company’s stock valued at $3,598,000 after purchasing an additional 4,238 shares in the last quarter. Finally, Ameritas Advisory Services LLC purchased a new stake in Sony in the 2nd quarter valued at approximately $91,000. Hedge funds and other institutional investors own 14.05% of the company’s stock.

Key Stories Impacting Sony

Here are the key news stories impacting Sony this week:

• Positive Sentiment: Sony signals it wants to keep PS5 pricing stable while boosting recurring revenue via possible PS Plus price increases — a near-term margin/ARPU positive if implemented. Read More.
• Positive Sentiment: Sony confirmed a new PlayStation State of Play this week, which raises the chance of software announcements and sales catalysts for PS5 hardware and games. Product-cycle newsflow typically supports investor sentiment for Sony’s gaming unit. Read More.
• Positive Sentiment: Leaked specs for next‑gen WF‑1000XM6 earbuds point to ANC upgrades — a strong roadmap for Sony’s premium audio division that supports future revenue and margin recovery in accessories. Read More.
• Positive Sentiment: Sony’s content arm is active: positive early reviews for Sony Animation’s “GOAT” and progress on a new Ghostbusters animated project reinforce the studio pipeline and recurring content value. Read More. Read More.
• Neutral Sentiment: Sony’s public stance on AI frames the tech as an empowering tool for creators (especially in game production). This is long‑term constructive yet uncertain for near-term earnings. Read More.
• Neutral Sentiment: Retail promotions (Walmart, Amazon discounts on Sony headphones) boost short‑term unit sales but can compress margins; generally a neutral/offsetting retail signal. Read More. Read More.
• Neutral Sentiment: Speculation around PS6 (release date/design leaks) keeps investors watching the long-term console cycle, but such leaks are too early to drive fundamentals. Read More.
• Negative Sentiment: Sony will exit the Blu‑ray disc recorder market as streaming displaces physical media — a small but symbolic retreat from legacy hardware that highlights secular decline in some consumer electronics categories. Read More.
• Negative Sentiment: Criticism that Sony’s Hawk‑Eye sports cameras still lack features fans want could temper enthusiasm for growth in sports-technology services and potential monetization there. Read More.

Sony Company Profile

Sony Group Corporation (NYSE: SONY) is a Japanese multinational conglomerate headquartered in Minato, Tokyo. Founded in 1946 by Masaru Ibuka and Akio Morita, Sony has grown from an electronics maker into a diversified global company with operations spanning consumer electronics, entertainment, gaming, semiconductors and financial services. The company’s shares trade in Japan and its American Depositary Receipts trade on the New York Stock Exchange under the ticker SONY.

Sony’s primary businesses include Electronics Products & Solutions, which covers televisions, audio equipment, digital cameras and professional broadcast systems; Game & Network Services, anchored by the PlayStation platform, consoles, software and online services; Music and Pictures, through Sony Music Entertainment and Sony Pictures Entertainment, producing, distributing and licensing recorded music, film and television content; Imaging & Sensing Solutions, which develops CMOS image sensors and other semiconductor components; and Financial Services, offering life insurance, banking and other financial products in Japan.