Citigroup Lowers Coupang (NYSE:CPNG) Price Target to $24.00

Coupang (NYSE:CPNG) had its price target decreased by Citigroup from $27.00 to $24.00 in a note issued to investors on Tuesday,Benzinga reports. The firm presently has a “buy” rating on the stock. Citigroup’s target price would suggest a potential upside of 35.85% from the company’s current price.

Several other brokerages have also recently commented on CPNG. Morgan Stanley reissued an “overweight” rating on shares of Coupang in a research report on Monday, January 5th. Zacks Research raised Coupang from a “strong sell” rating to a “hold” rating in a research note on Tuesday, November 4th. Mizuho increased their price target on Coupang from $30.00 to $32.00 and gave the company a “neutral” rating in a research report on Thursday, November 6th. Sanford C. Bernstein started coverage on Coupang in a research note on Thursday, February 5th. They issued an “underperform” rating and a $17.00 price objective for the company. Finally, Deutsche Bank Aktiengesellschaft upgraded shares of Coupang from a “hold” rating to a “buy” rating and set a $25.00 target price on the stock in a research note on Friday, January 16th. Six research analysts have rated the stock with a Buy rating, four have assigned a Hold rating and one has assigned a Sell rating to the stock. According to MarketBeat.com, Coupang currently has a consensus rating of “Hold” and an average price target of $29.89.

Coupang Stock Performance

NYSE CPNG opened at $17.67 on Tuesday. The company has a market cap of $32.27 billion, a P/E ratio of 84.13 and a beta of 1.19. Coupang has a 1-year low of $16.74 and a 1-year high of $34.08. The company has a debt-to-equity ratio of 0.13, a current ratio of 1.06 and a quick ratio of 0.82. The stock has a 50-day moving average of $22.16 and a two-hundred day moving average of $27.31.

Insider Activity

In other news, CAO Jonathan D. Lee sold 2,679 shares of Coupang stock in a transaction dated Friday, January 2nd. The stock was sold at an average price of $23.62, for a total transaction of $63,277.98. Following the sale, the chief accounting officer owned 122,096 shares in the company, valued at approximately $2,883,907.52. The trade was a 2.15% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Insiders own 12.78% of the company’s stock.

Institutional Inflows and Outflows

Hedge funds have recently added to or reduced their stakes in the company. Massachusetts Financial Services Co. MA increased its stake in Coupang by 2.9% in the third quarter. Massachusetts Financial Services Co. MA now owns 11,215,142 shares of the company’s stock valued at $361,128,000 after purchasing an additional 318,115 shares during the period. TRB Advisors LP purchased a new position in shares of Coupang during the third quarter worth about $1,863,000. New York State Common Retirement Fund grew its holdings in shares of Coupang by 18.5% during the third quarter. New York State Common Retirement Fund now owns 728,861 shares of the company’s stock worth $23,469,000 after buying an additional 113,950 shares during the last quarter. Rit Capital Partners PLC increased its position in Coupang by 3.5% in the 3rd quarter. Rit Capital Partners PLC now owns 2,700,750 shares of the company’s stock valued at $86,937,000 after acquiring an additional 91,550 shares during the period. Finally, Investment House LLC raised its stake in Coupang by 76.2% during the 3rd quarter. Investment House LLC now owns 335,017 shares of the company’s stock valued at $10,788,000 after acquiring an additional 144,834 shares during the last quarter. Hedge funds and other institutional investors own 83.72% of the company’s stock.

Coupang News Summary

Here are the key news stories impacting Coupang this week:

• Positive Sentiment: Citigroup cut its price target from $27 to $24 but kept a “buy” rating, signaling an analyst view that there remains meaningful upside versus current levels. Citigroup price target update (Benzinga)
• Neutral Sentiment: Market commentators and valuation pieces are rechecking Coupang’s valuation after the breach, helping investors evaluate downside vs. long-term growth prospects but not resolving near-term risk. Valuation after breach fallout (Yahoo/Finance)
• Neutral Sentiment: Broader comparative pieces (e.g., analyses vs. peers) are being published; useful for longer-term positioning but less likely to move the stock immediately. Comparative analysis (American Banking News)
• Negative Sentiment: South Korean authorities said Coupang must address security loopholes after the breach — a regulatory demand that increases remediation costs, oversight and execution risk. Regulatory probe and security fixes required (Reuters)
• Negative Sentiment: New reporting and law-firm notices say an additional ~165k users’ data was leaked on top of the previously disclosed ~33 million, and South Korean authorities are investigating the interim CEO for potential perjury — heightening reputational, legal and leadership risk. Additional leaked users & CEO probe (Hagens Berman / GlobeNewswire)
• Negative Sentiment: A wave of securities class-action filings and multiple law firms are soliciting lead plaintiffs and filing suits covering various class periods — increasing litigation exposure and potential future settlements or judgments that could pressure the stock. Rosen Law Firm notice (GlobeNewswire) Lead plaintiff notices (PR Newswire)
• Negative Sentiment: Investor lawsuits and broader legal challenges (multiple firms including Levi & Korsinsky, Bernstein Liebhard, Berger Montague, KSF, Holzer & Holzer, Gross Law) are multiplying — amplifying near-term downside risk and uncertainty for shareholders. Levi & Korsinsky filing (PR Newswire)
• Negative Sentiment: Media reports show more investors joining legal challenges against South Korea over how the data leak was handled — adding geopolitical/regulatory friction to the situation. Investors join legal challenge (MSN)

Coupang Company Profile

Coupang, listed on the New York Stock Exchange under the ticker CPNG, is a South Korean e-commerce company headquartered in Seoul. Founded in 2010 by Bom Kim, the company grew rapidly by combining an online marketplace with a large direct-retail business model. Coupang completed a primary listing in the United States in 2021, and it has become one of South Korea’s leading online retailers by focusing on convenience, speed and a wide product assortment across consumer categories.

The company operates a vertically integrated e-commerce platform that includes a customer-facing marketplace and an extensive logistics and fulfillment network.