Booking (NASDAQ:BKNG) Price Target Raised to $6,200.00

Booking (NASDAQ:BKNG) had its price objective lifted by BMO Capital Markets from $6,000.00 to $6,200.00 in a report released on Thursday morning, Marketbeat.com reports. They currently have an outperform rating on the business services provider’s stock.

BKNG has been the topic of a number of other reports. KeyCorp reduced their price target on shares of Booking from $6,630.00 to $6,500.00 and set an “overweight” rating on the stock in a report on Wednesday, February 4th. Benchmark lifted their target price on Booking from $6,200.00 to $6,400.00 and gave the stock a “buy” rating in a report on Wednesday, October 29th. Robert W. Baird set a $6,325.00 target price on Booking in a research report on Wednesday, October 29th. The Goldman Sachs Group reissued a “neutral” rating and issued a $5,920.00 price objective on shares of Booking in a research note on Tuesday, January 27th. Finally, Wall Street Zen upgraded shares of Booking from a “hold” rating to a “buy” rating in a research report on Sunday, January 4th. Twenty-eight investment analysts have rated the stock with a Buy rating and eight have issued a Hold rating to the stock. According to MarketBeat, the stock currently has a consensus rating of “Moderate Buy” and a consensus price target of $5,971.64.

Booking Trading Up 1.7%

NASDAQ:BKNG opened at $4,076.79 on Thursday. The stock has a 50-day moving average price of $5,007.56 and a 200 day moving average price of $5,181.61. The stock has a market capitalization of $129.11 billion, a P/E ratio of 24.54, a P/E/G ratio of 0.88 and a beta of 1.21. Booking has a 12-month low of $3,871.01 and a 12-month high of $5,839.41.

Booking shares are scheduled to split before the market opens on Monday, April 6th. The 25-1 split was announced on Wednesday, February 18th. The newly created shares will be distributed to shareholders after the closing bell on Thursday, April 2nd.

Booking (NASDAQ:BKNG) last announced its quarterly earnings data on Wednesday, February 18th. The business services provider reported $48.80 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $47.96 by $0.84. The business had revenue of $6.35 billion during the quarter, compared to analyst estimates of $6.12 billion. Booking had a net margin of 20.08% and a negative return on equity of 128.99%. The company’s revenue was up 16.0% on a year-over-year basis. During the same period last year, the firm posted $41.55 EPS. On average, research analysts predict that Booking will post 209.92 earnings per share for the current fiscal year.

Insider Transactions at Booking

In related news, Director Robert J. Mylod, Jr. sold 40 shares of the firm’s stock in a transaction that occurred on Monday, February 2nd. The stock was sold at an average price of $5,105.36, for a total transaction of $204,214.40. Following the completion of the sale, the director directly owned 840 shares of the company’s stock, valued at approximately $4,288,502.40. This trade represents a 4.55% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, Director Vanessa Ames Wittman sold 15 shares of the company’s stock in a transaction dated Thursday, January 15th. The stock was sold at an average price of $5,191.15, for a total transaction of $77,867.25. Following the completion of the transaction, the director owned 687 shares in the company, valued at approximately $3,566,320.05. The trade was a 2.14% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Over the last three months, insiders have sold 3,108 shares of company stock worth $15,287,682. 0.16% of the stock is currently owned by company insiders.

Institutional Investors Weigh In On Booking

Several large investors have recently modified their holdings of the business. Jones Financial Companies Lllp lifted its position in shares of Booking by 7.7% during the third quarter. Jones Financial Companies Lllp now owns 6,914 shares of the business services provider’s stock valued at $38,132,000 after buying an additional 492 shares during the last quarter. Y Intercept Hong Kong Ltd boosted its stake in Booking by 15.6% in the second quarter. Y Intercept Hong Kong Ltd now owns 511 shares of the business services provider’s stock valued at $2,958,000 after acquiring an additional 69 shares in the last quarter. Donaldson Capital Management LLC grew its holdings in Booking by 59.6% in the third quarter. Donaldson Capital Management LLC now owns 1,119 shares of the business services provider’s stock worth $6,042,000 after purchasing an additional 418 shares during the last quarter. Panagora Asset Management Inc. increased its position in shares of Booking by 67.3% during the second quarter. Panagora Asset Management Inc. now owns 30,210 shares of the business services provider’s stock worth $174,893,000 after purchasing an additional 12,148 shares in the last quarter. Finally, GRIMES & Co WEALTH MANAGEMENT LLC grew its stake in Booking by 339.0% during the 3rd quarter. GRIMES & Co WEALTH MANAGEMENT LLC now owns 180 shares of the business services provider’s stock worth $974,000 after buying an additional 139 shares during the last quarter. Institutional investors own 92.42% of the company’s stock.

Trending Headlines about Booking

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Q4 beat: BKNG reported Q4 revenue of $6.35B (+16% y/y) and EPS of $48.80, with room nights +9% and gross bookings +16% — strong operating metrics that underpin the stock’s upside. Q4 earnings highlights
• Positive Sentiment: 25-for-1 stock split: management announced a 25-to-1 split effective early April, which increases retail accessibility/liquidity and often supports demand from individual investors. MarketBeat BKNG page (split)
• Positive Sentiment: AI as a productivity lever: management highlighted generative-AI initiatives to improve personalization and conversion, which could be a medium-term margin tailwind if execution scales. Generative AI coverage
• Neutral Sentiment: Forward tone: company gave constructive revenue growth guidance for the quarter (revenue growth range above some Street estimates), though currency-adjusted growth and margin cadence bear watching. Guidance & metrics comparison
• Neutral Sentiment: Documentation released: earnings transcript, slide deck and call replay are available for investors who want to dig into unit economics and regional trends. Earnings call transcript
• Negative Sentiment: Analyst price-target cuts: multiple firms trimmed targets (examples include Susquehanna, JPMorgan, Wells Fargo and others), which pressured sentiment and contributed to recent near-term weakness. Benzinga: price-target cuts / 52-week low
• Negative Sentiment: AI disintermediation fears & insider selling: investors remain concerned that big‑tech AI agents could bypass OTAs and that higher marketing spend may compress near-term margins; CEO share sales in February add a modest negative optics element. Deep dive on AI/marketing impact Read More.

Booking Company Profile

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.