KeyCorp Cuts Booking (NASDAQ:BKNG) Price Target to $5,935.00

Booking (NASDAQ:BKNG) had its price objective decreased by KeyCorp from $6,500.00 to $5,935.00 in a research note released on Thursday morning,MarketScreener reports. KeyCorp currently has an overweight rating on the business services provider’s stock.

A number of other equities research analysts have also weighed in on BKNG. Weiss Ratings reaffirmed a “buy (b)” rating on shares of Booking in a research note on Monday, December 29th. Jefferies Financial Group decreased their price objective on Booking from $5,800.00 to $5,600.00 and set a “hold” rating for the company in a report on Friday, January 23rd. Gordon Haskett raised shares of Booking from a “hold” rating to a “buy” rating and set a $5,440.00 target price on the stock in a research report on Tuesday, February 10th. BNP Paribas Exane set a $6,100.00 price target on shares of Booking in a research report on Monday, November 24th. Finally, BMO Capital Markets raised their target price on shares of Booking from $6,000.00 to $6,200.00 and gave the company an “outperform” rating in a research note on Thursday. Twenty-eight research analysts have rated the stock with a Buy rating and eight have assigned a Hold rating to the company. According to MarketBeat, the stock currently has an average rating of “Moderate Buy” and a consensus price target of $5,971.64.

Booking Trading Up 1.7%

Booking stock opened at $4,076.79 on Thursday. Booking has a 1-year low of $3,871.01 and a 1-year high of $5,839.41. The firm has a market cap of $129.11 billion, a P/E ratio of 24.54, a P/E/G ratio of 0.88 and a beta of 1.21. The firm has a 50-day moving average of $5,007.56 and a 200-day moving average of $5,181.61.

Booking’s stock is going to split before the market opens on Monday, April 6th. The 25-1 split was announced on Wednesday, February 18th. The newly created shares will be distributed to shareholders after the closing bell on Thursday, April 2nd.

Booking (NASDAQ:BKNG) last issued its quarterly earnings data on Wednesday, February 18th. The business services provider reported $48.80 earnings per share for the quarter, topping analysts’ consensus estimates of $47.96 by $0.84. The firm had revenue of $6.35 billion for the quarter, compared to analyst estimates of $6.12 billion. Booking had a negative return on equity of 128.99% and a net margin of 20.08%.The business’s quarterly revenue was up 16.0% compared to the same quarter last year. During the same period last year, the company earned $41.55 EPS. Research analysts forecast that Booking will post 209.92 earnings per share for the current fiscal year.

Insider Activity

In other news, Director Vanessa Ames Wittman sold 15 shares of the firm’s stock in a transaction dated Thursday, January 15th. The shares were sold at an average price of $5,191.15, for a total transaction of $77,867.25. Following the sale, the director owned 687 shares of the company’s stock, valued at $3,566,320.05. This trade represents a 2.14% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available through this link. Also, Director Robert J. Mylod, Jr. sold 40 shares of the stock in a transaction that occurred on Monday, February 2nd. The shares were sold at an average price of $5,105.36, for a total transaction of $204,214.40. Following the transaction, the director owned 840 shares in the company, valued at approximately $4,288,502.40. This trade represents a 4.55% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 3,108 shares of company stock valued at $15,287,682 in the last 90 days. 0.16% of the stock is currently owned by insiders.

Institutional Investors Weigh In On Booking

A number of large investors have recently made changes to their positions in the company. Vanguard Group Inc. boosted its holdings in shares of Booking by 0.8% in the fourth quarter. Vanguard Group Inc. now owns 2,997,949 shares of the business services provider’s stock worth $16,055,006,000 after buying an additional 23,159 shares during the last quarter. J. Stern & Co. LLP lifted its holdings in Booking by 191,965.8% during the fourth quarter. J. Stern & Co. LLP now owns 2,832,970 shares of the business services provider’s stock valued at $15,171,489,000 after purchasing an additional 2,831,495 shares in the last quarter. State Street Corp boosted its position in shares of Booking by 0.5% in the fourth quarter. State Street Corp now owns 1,435,116 shares of the business services provider’s stock worth $7,685,520,000 after purchasing an additional 6,976 shares during the period. Price T Rowe Associates Inc. MD boosted its holdings in Booking by 15.4% in the 4th quarter. Price T Rowe Associates Inc. MD now owns 966,121 shares of the business services provider’s stock worth $5,173,899,000 after buying an additional 128,700 shares during the period. Finally, Geode Capital Management LLC increased its stake in Booking by 1.1% in the 2nd quarter. Geode Capital Management LLC now owns 854,838 shares of the business services provider’s stock worth $4,936,132,000 after buying an additional 9,333 shares in the last quarter. 92.42% of the stock is currently owned by institutional investors.

Key Stories Impacting Booking

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Q4 beat: BKNG reported Q4 revenue of $6.35B (+16% y/y) and EPS of $48.80, with room nights +9% and gross bookings +16% — strong operating metrics that underpin the stock’s upside. Q4 earnings highlights
• Positive Sentiment: 25-for-1 stock split: management announced a 25-to-1 split effective early April, which increases retail accessibility/liquidity and often supports demand from individual investors. MarketBeat BKNG page (split)
• Positive Sentiment: AI as a productivity lever: management highlighted generative-AI initiatives to improve personalization and conversion, which could be a medium-term margin tailwind if execution scales. Generative AI coverage
• Neutral Sentiment: Forward tone: company gave constructive revenue growth guidance for the quarter (revenue growth range above some Street estimates), though currency-adjusted growth and margin cadence bear watching. Guidance & metrics comparison
• Neutral Sentiment: Documentation released: earnings transcript, slide deck and call replay are available for investors who want to dig into unit economics and regional trends. Earnings call transcript
• Negative Sentiment: Analyst price-target cuts: multiple firms trimmed targets (examples include Susquehanna, JPMorgan, Wells Fargo and others), which pressured sentiment and contributed to recent near-term weakness. Benzinga: price-target cuts / 52-week low
• Negative Sentiment: AI disintermediation fears & insider selling: investors remain concerned that big‑tech AI agents could bypass OTAs and that higher marketing spend may compress near-term margins; CEO share sales in February add a modest negative optics element. Deep dive on AI/marketing impact Read More.

About Booking

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.