DA Davidson Cuts Booking (NASDAQ:BKNG) Price Target to $6,000.00

Booking (NASDAQ:BKNG) had its price target trimmed by DA Davidson from $6,600.00 to $6,000.00 in a report issued on Thursday, MarketBeat Ratings reports. The firm currently has a buy rating on the business services provider’s stock.

Other equities analysts also recently issued research reports about the stock. Seaport Research Partners boosted their target price on shares of Booking from $6,030.00 to $6,260.00 and gave the stock a “buy” rating in a research note on Wednesday, October 29th. Robert W. Baird set a $6,325.00 price objective on Booking in a research report on Wednesday, October 29th. B. Riley Financial raised their target price on Booking from $6,700.00 to $6,800.00 and gave the stock a “buy” rating in a research report on Wednesday, October 29th. Barclays boosted their target price on Booking from $6,000.00 to $6,250.00 and gave the stock an “overweight” rating in a research note on Wednesday, October 29th. Finally, Jefferies Financial Group dropped their price target on shares of Booking from $5,800.00 to $5,600.00 and set a “hold” rating on the stock in a research note on Friday, January 23rd. Twenty-eight investment analysts have rated the stock with a Buy rating and eight have assigned a Hold rating to the company’s stock. Based on data from MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and a consensus target price of $5,971.64.

Booking Stock Performance

Shares of BKNG opened at $4,076.79 on Thursday. Booking has a 1 year low of $3,871.01 and a 1 year high of $5,839.41. The stock has a market capitalization of $129.11 billion, a PE ratio of 24.54, a PEG ratio of 0.88 and a beta of 1.21. The stock has a 50-day simple moving average of $5,007.56 and a 200-day simple moving average of $5,181.61.

Shares of Booking are going to split before the market opens on Monday, April 6th. The 25-1 split was announced on Wednesday, February 18th. The newly created shares will be issued to shareholders after the market closes on Thursday, April 2nd.

Booking (NASDAQ:BKNG) last issued its quarterly earnings results on Wednesday, February 18th. The business services provider reported $48.80 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $47.96 by $0.84. Booking had a net margin of 20.08% and a negative return on equity of 128.99%. The company had revenue of $6.35 billion during the quarter, compared to the consensus estimate of $6.12 billion. During the same quarter in the previous year, the firm earned $41.55 earnings per share. The firm’s quarterly revenue was up 16.0% on a year-over-year basis. Analysts predict that Booking will post 209.92 EPS for the current year.

Insider Transactions at Booking

In other Booking news, CEO Glenn D. Fogel sold 452 shares of the business’s stock in a transaction that occurred on Tuesday, February 17th. The stock was sold at an average price of $4,149.75, for a total transaction of $1,875,687.00. Following the transaction, the chief executive officer owned 18,543 shares in the company, valued at approximately $76,948,814.25. The trade was a 2.38% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is accessible through the SEC website. Also, Director Robert J. Mylod, Jr. sold 40 shares of the business’s stock in a transaction dated Monday, February 2nd. The stock was sold at an average price of $5,105.36, for a total transaction of $204,214.40. Following the sale, the director directly owned 840 shares in the company, valued at approximately $4,288,502.40. This represents a 4.55% decrease in their position. The SEC filing for this sale provides additional information. In the last quarter, insiders sold 3,108 shares of company stock worth $15,287,682. Company insiders own 0.16% of the company’s stock.

Institutional Inflows and Outflows

Institutional investors have recently modified their holdings of the stock. Brighton Jones LLC boosted its stake in shares of Booking by 34.9% during the fourth quarter. Brighton Jones LLC now owns 251 shares of the business services provider’s stock valued at $1,249,000 after acquiring an additional 65 shares during the last quarter. Revolve Wealth Partners LLC bought a new position in Booking during the 4th quarter worth approximately $209,000. Sivia Capital Partners LLC grew its position in shares of Booking by 25.0% during the 2nd quarter. Sivia Capital Partners LLC now owns 165 shares of the business services provider’s stock valued at $955,000 after buying an additional 33 shares during the last quarter. Bouchey Financial Group Ltd acquired a new stake in Booking in the second quarter worth about $208,000. Finally, Clearstead Trust LLC boosted its holdings in shares of Booking by 13.3% in the second quarter. Clearstead Trust LLC now owns 136 shares of the business services provider’s stock valued at $787,000 after acquiring an additional 16 shares in the last quarter. 92.42% of the stock is currently owned by institutional investors and hedge funds.

Key Booking News

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Q4 beat: BKNG reported Q4 revenue of $6.35B (+16% y/y) and EPS of $48.80, with room nights +9% and gross bookings +16% — strong operating metrics that underpin the stock’s upside. Q4 earnings highlights
• Positive Sentiment: 25-for-1 stock split: management announced a 25-to-1 split effective early April, which increases retail accessibility/liquidity and often supports demand from individual investors. MarketBeat BKNG page (split)
• Positive Sentiment: AI as a productivity lever: management highlighted generative-AI initiatives to improve personalization and conversion, which could be a medium-term margin tailwind if execution scales. Generative AI coverage
• Neutral Sentiment: Forward tone: company gave constructive revenue growth guidance for the quarter (revenue growth range above some Street estimates), though currency-adjusted growth and margin cadence bear watching. Guidance & metrics comparison
• Neutral Sentiment: Documentation released: earnings transcript, slide deck and call replay are available for investors who want to dig into unit economics and regional trends. Earnings call transcript
• Negative Sentiment: Analyst price-target cuts: multiple firms trimmed targets (examples include Susquehanna, JPMorgan, Wells Fargo and others), which pressured sentiment and contributed to recent near-term weakness. Benzinga: price-target cuts / 52-week low
• Negative Sentiment: AI disintermediation fears & insider selling: investors remain concerned that big‑tech AI agents could bypass OTAs and that higher marketing spend may compress near-term margins; CEO share sales in February add a modest negative optics element. Deep dive on AI/marketing impact Read More.

Booking Company Profile

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.