JPMorgan Chase & Co. Issues Pessimistic Forecast for Planet Fitness (NYSE:PLNT) Stock Price

Planet Fitness (NYSE:PLNT) had its target price cut by JPMorgan Chase & Co. from $120.00 to $105.00 in a report released on Wednesday,Benzinga reports. The brokerage presently has an “overweight” rating on the stock. JPMorgan Chase & Co.‘s target price points to a potential upside of 25.40% from the stock’s previous close.

A number of other brokerages have also issued reports on PLNT. William Blair reaffirmed an “outperform” rating on shares of Planet Fitness in a research note on Tuesday, January 13th. TD Cowen reaffirmed a “buy” rating on shares of Planet Fitness in a report on Wednesday, January 14th. Royal Bank Of Canada decreased their price target on shares of Planet Fitness from $130.00 to $120.00 and set an “outperform” rating on the stock in a research note on Wednesday. Guggenheim upgraded shares of Planet Fitness to a “strong-buy” rating in a research report on Wednesday, December 10th. Finally, Morgan Stanley increased their price objective on shares of Planet Fitness from $123.00 to $128.00 and gave the company an “overweight” rating in a report on Friday, January 16th. Two analysts have rated the stock with a Strong Buy rating, ten have given a Buy rating and two have assigned a Hold rating to the stock. According to MarketBeat.com, Planet Fitness presently has a consensus rating of “Buy” and a consensus target price of $123.64.

Planet Fitness Stock Up 4.6%

PLNT stock opened at $83.73 on Wednesday. Planet Fitness has a 52 week low of $79.18 and a 52 week high of $114.47. The firm has a 50-day simple moving average of $97.73 and a 200-day simple moving average of $101.06. The stock has a market capitalization of $6.97 billion, a P/E ratio of 31.96, a P/E/G ratio of 1.28 and a beta of 1.26.

Planet Fitness (NYSE:PLNT) last issued its quarterly earnings results on Tuesday, February 24th. The company reported $0.83 earnings per share for the quarter, beating analysts’ consensus estimates of $0.79 by $0.04. Planet Fitness had a net margin of 16.55% and a negative return on equity of 97.97%. The firm had revenue of $376.26 million for the quarter, compared to analyst estimates of $366.48 million. During the same period last year, the company posted $0.70 EPS. Planet Fitness’s quarterly revenue was up 10.5% compared to the same quarter last year. Planet Fitness has set its FY 2026 guidance at 3.350-3.380 EPS. On average, analysts expect that Planet Fitness will post 2.51 earnings per share for the current year.

Institutional Trading of Planet Fitness

A number of hedge funds and other institutional investors have recently made changes to their positions in PLNT. V Square Quantitative Management LLC purchased a new position in Planet Fitness in the fourth quarter worth approximately $27,000. Hantz Financial Services Inc. grew its holdings in shares of Planet Fitness by 964.0% during the 2nd quarter. Hantz Financial Services Inc. now owns 266 shares of the company’s stock worth $29,000 after purchasing an additional 241 shares during the period. EverSource Wealth Advisors LLC increased its position in shares of Planet Fitness by 184.5% during the 2nd quarter. EverSource Wealth Advisors LLC now owns 330 shares of the company’s stock worth $36,000 after purchasing an additional 214 shares during the last quarter. Clearstead Advisors LLC raised its holdings in Planet Fitness by 135.9% in the 4th quarter. Clearstead Advisors LLC now owns 335 shares of the company’s stock valued at $36,000 after buying an additional 193 shares during the period. Finally, Los Angeles Capital Management LLC acquired a new position in Planet Fitness in the fourth quarter valued at about $41,000. Institutional investors and hedge funds own 95.53% of the company’s stock.

Key Stories Impacting Planet Fitness

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Q4 beat and FY26 guidance provided support — Planet Fitness reported a beat on EPS and revenue for Q4 and gave FY2026 EPS guidance (3.350–3.380), which underpins the bull case despite a softer outlook. This beat is a key reason buyers are stepping in.
• Positive Sentiment: Buy-the-dip narratives are attracting demand — Articles arguing the recent pullback is a buying opportunity cite the company’s durable membership model and long-term growth runway, helping to lift the stock. Planet Fitness: Sharp Dip This Year Is A Great Buying Opportunity
• Neutral Sentiment: JPMorgan trims price target but keeps an overweight rating — JPM lowered its PT from $120 to $105 while maintaining an overweight stance, signaling continued analyst confidence even after digestion of guidance. Benzinga
• Neutral Sentiment: RBC lowers its target but stays positive — Royal Bank of Canada cut its PT from $130 to $120 and kept an outperform rating, another sign that street sentiment remains constructive despite target trims. TickerReport
• Neutral Sentiment: Market narrative and valuation re‑assessment — Analysis pieces note subtle valuation tweaks are shifting the investment story; this keeps trading choppy as investors re-price near-term growth vs. longer-term potential. Yahoo Finance
• Negative Sentiment: Weak forward outlook pressured the stock earlier — Coverage highlighted that management’s softer-than-expected topline guidance dented sentiment and triggered earlier selling pressure. Planet Fitness: Weak Outlook Overshadows Strong Q4
• Negative Sentiment: Investor litigation inquiry adds an overhang — Pomerantz LLP announced it is investigating claims on behalf of Planet Fitness investors, which creates legal risk and could keep a volatility premium on the shares. Pomerantz Investigation Notice

Planet Fitness Company Profile

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.