Royal Bank Of Canada Lowers Planet Fitness (NYSE:PLNT) Price Target to $120.00

Planet Fitness (NYSE:PLNT) had its price target reduced by equities researchers at Royal Bank Of Canada from $130.00 to $120.00 in a research report issued to clients and investors on Wednesday,Benzinga reports. The firm currently has an “outperform” rating on the stock. Royal Bank Of Canada’s price target would indicate a potential upside of 43.32% from the stock’s current price.

Several other analysts have also recently commented on the stock. UBS Group reiterated a “buy” rating on shares of Planet Fitness in a research note on Friday, January 9th. William Blair restated an “outperform” rating on shares of Planet Fitness in a report on Tuesday, January 13th. TD Cowen reiterated a “buy” rating on shares of Planet Fitness in a research report on Wednesday, January 14th. Jefferies Financial Group restated a “buy” rating and issued a $175.00 price target on shares of Planet Fitness in a research report on Tuesday. Finally, Morgan Stanley lifted their price objective on shares of Planet Fitness from $123.00 to $128.00 and gave the stock an “overweight” rating in a research note on Friday, January 16th. Two equities research analysts have rated the stock with a Strong Buy rating, ten have given a Buy rating and two have assigned a Hold rating to the stock. According to data from MarketBeat.com, Planet Fitness currently has a consensus rating of “Buy” and an average price target of $123.64.

Planet Fitness Stock Performance

Shares of PLNT stock opened at $83.73 on Wednesday. The stock has a fifty day simple moving average of $97.73 and a two-hundred day simple moving average of $101.06. Planet Fitness has a 52-week low of $79.18 and a 52-week high of $114.47. The firm has a market capitalization of $6.97 billion, a PE ratio of 31.96, a PEG ratio of 1.28 and a beta of 1.26.

Planet Fitness (NYSE:PLNT) last released its earnings results on Tuesday, February 24th. The company reported $0.83 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.79 by $0.04. Planet Fitness had a negative return on equity of 97.97% and a net margin of 16.55%.The firm had revenue of $376.26 million during the quarter, compared to analysts’ expectations of $366.48 million. During the same quarter last year, the business posted $0.70 earnings per share. The firm’s revenue was up 10.5% on a year-over-year basis. Planet Fitness has set its FY 2026 guidance at 3.350-3.380 EPS. On average, sell-side analysts forecast that Planet Fitness will post 2.51 EPS for the current fiscal year.

Institutional Inflows and Outflows

A number of hedge funds have recently modified their holdings of the business. V Square Quantitative Management LLC bought a new stake in shares of Planet Fitness during the 4th quarter worth approximately $27,000. Hantz Financial Services Inc. grew its holdings in shares of Planet Fitness by 964.0% in the second quarter. Hantz Financial Services Inc. now owns 266 shares of the company’s stock worth $29,000 after purchasing an additional 241 shares during the last quarter. Clearstead Advisors LLC increased its stake in Planet Fitness by 135.9% in the 4th quarter. Clearstead Advisors LLC now owns 335 shares of the company’s stock worth $36,000 after buying an additional 193 shares during the period. EverSource Wealth Advisors LLC lifted its holdings in Planet Fitness by 184.5% during the 2nd quarter. EverSource Wealth Advisors LLC now owns 330 shares of the company’s stock valued at $36,000 after buying an additional 214 shares in the last quarter. Finally, Los Angeles Capital Management LLC purchased a new stake in Planet Fitness in the 4th quarter valued at about $41,000. Institutional investors own 95.53% of the company’s stock.

Planet Fitness News Summary

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Q4 beat and FY26 guidance provided support — Planet Fitness reported a beat on EPS and revenue for Q4 and gave FY2026 EPS guidance (3.350–3.380), which underpins the bull case despite a softer outlook. This beat is a key reason buyers are stepping in.
• Positive Sentiment: Buy-the-dip narratives are attracting demand — Articles arguing the recent pullback is a buying opportunity cite the company’s durable membership model and long-term growth runway, helping to lift the stock. Planet Fitness: Sharp Dip This Year Is A Great Buying Opportunity
• Neutral Sentiment: JPMorgan trims price target but keeps an overweight rating — JPM lowered its PT from $120 to $105 while maintaining an overweight stance, signaling continued analyst confidence even after digestion of guidance. Benzinga
• Neutral Sentiment: RBC lowers its target but stays positive — Royal Bank of Canada cut its PT from $130 to $120 and kept an outperform rating, another sign that street sentiment remains constructive despite target trims. TickerReport
• Neutral Sentiment: Market narrative and valuation re‑assessment — Analysis pieces note subtle valuation tweaks are shifting the investment story; this keeps trading choppy as investors re-price near-term growth vs. longer-term potential. Yahoo Finance
• Negative Sentiment: Weak forward outlook pressured the stock earlier — Coverage highlighted that management’s softer-than-expected topline guidance dented sentiment and triggered earlier selling pressure. Planet Fitness: Weak Outlook Overshadows Strong Q4
• Negative Sentiment: Investor litigation inquiry adds an overhang — Pomerantz LLP announced it is investigating claims on behalf of Planet Fitness investors, which creates legal risk and could keep a volatility premium on the shares. Pomerantz Investigation Notice

About Planet Fitness

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.