Procter & Gamble (NYSE:PG) Stock Price Down 2.1% on Insider Selling

Procter & Gamble Company (The) (NYSE:PG)’s stock price was down 2.1% during trading on Monday following insider selling activity. The stock traded as low as $163.45 and last traded at $163.7070. Approximately 8,631,132 shares traded hands during mid-day trading, a decline of 27% from the average daily volume of 11,815,343 shares. The stock had previously closed at $167.20.

Specifically, CEO Ma. Fatima Francisco sold 5,549 shares of the business’s stock in a transaction that occurred on Friday, February 27th. The stock was sold at an average price of $165.29, for a total value of $917,194.21. Following the sale, the chief executive officer directly owned 1,029 shares of the company’s stock, valued at $170,083.41. The trade was a 84.36% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available through the SEC website.

Analyst Upgrades and Downgrades

Several research firms have commented on PG. Jefferies Financial Group raised Procter & Gamble from a “hold” rating to a “buy” rating and boosted their target price for the stock from $156.00 to $179.00 in a report on Tuesday, December 16th. Dbs Bank raised shares of Procter & Gamble from a “hold” rating to a “buy” rating in a report on Friday, January 23rd. Piper Sandler assumed coverage on shares of Procter & Gamble in a report on Wednesday, January 7th. They set a “neutral” rating and a $150.00 price target on the stock. Deutsche Bank Aktiengesellschaft decreased their price objective on shares of Procter & Gamble from $176.00 to $171.00 and set a “buy” rating for the company in a report on Monday, December 8th. Finally, UBS Group increased their target price on Procter & Gamble from $161.00 to $170.00 and gave the company a “buy” rating in a research note on Friday, January 23rd. Fourteen equities research analysts have rated the stock with a Buy rating and seven have given a Hold rating to the stock. According to data from MarketBeat, the stock has a consensus rating of “Moderate Buy” and an average price target of $168.33.

Procter & Gamble News Roundup

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: P&G announced a major shareholder‑return program (~$10 billion) that reinforces its income profile and supports dividend‑oriented holders. This is a clear long‑term positive for valuation and yield investors. Read More.
• Positive Sentiment: Q4: EPS slightly beat estimates and management provided FY2026 EPS guidance (6.830–7.090) roughly in line with expectations — evidence of earnings resilience even as revenue missed marginally. That supports the stock’s defensive, cash‑flow narrative. Read More.
• Positive Sentiment: Management is pitching an AI/technology shift (AI‑driven product development, supply‑chain automation) as a growth lever presented at CAGNY — a strategic message that can boost margins over time if execution follows. Read More.
• Neutral Sentiment: P&G’s brand and product initiatives (Gain Plus launch; Spruce marketing/mascot) support long‑term brand health but are unlikely to move shares materially in the near term. Read More. Read More.
• Neutral Sentiment: Analyst coverage remains broadly constructive (average rating: Moderate Buy; mixed price targets), and large institutional holders have been adding to positions — both stabilize the investor base but don’t explain intraday moves. Read More.
• Negative Sentiment: Insider selling: CEO Ma. Fatima Francisco sold 5,549 shares (about $917k) and reduced her stake materially — a disclosure that often triggers short‑term selling or investor caution even if for personal reasons. Read More.

Procter & Gamble Stock Performance

The business’s 50-day simple moving average is $151.70 and its 200 day simple moving average is $151.16. The firm has a market cap of $371.10 billion, a P/E ratio of 23.66, a P/E/G ratio of 5.46 and a beta of 0.37. The company has a debt-to-equity ratio of 0.49, a quick ratio of 0.51 and a current ratio of 0.72.

Procter & Gamble (NYSE:PG) last released its quarterly earnings results on Thursday, January 22nd. The company reported $1.88 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.86 by $0.02. The firm had revenue of $22.21 billion for the quarter, compared to the consensus estimate of $22.36 billion. Procter & Gamble had a return on equity of 32.21% and a net margin of 19.30%.The company’s revenue for the quarter was up 1.5% on a year-over-year basis. During the same period last year, the business posted $1.88 EPS. Procter & Gamble has set its FY 2026 guidance at 6.830-7.090 EPS. As a group, equities analysts predict that Procter & Gamble Company will post 6.91 earnings per share for the current year.

Procter & Gamble Dividend Announcement

The firm also recently disclosed a quarterly dividend, which was paid on Tuesday, February 17th. Stockholders of record on Friday, January 23rd were paid a $1.0568 dividend. This represents a $4.23 annualized dividend and a dividend yield of 2.6%. The ex-dividend date was Friday, January 23rd. Procter & Gamble’s dividend payout ratio is 62.67%.

Hedge Funds Weigh In On Procter & Gamble

A number of institutional investors and hedge funds have recently made changes to their positions in the business. Halbert Hargrove Global Advisors LLC purchased a new stake in shares of Procter & Gamble in the 3rd quarter worth $25,000. E Fund Management Hong Kong Co. Ltd. grew its holdings in Procter & Gamble by 1,000.0% during the fourth quarter. E Fund Management Hong Kong Co. Ltd. now owns 165 shares of the company’s stock valued at $25,000 after purchasing an additional 150 shares during the period. Litman Gregory Wealth Management LLC purchased a new stake in Procter & Gamble in the fourth quarter worth about $26,000. Park Square Financial Group LLC raised its stake in shares of Procter & Gamble by 65.1% in the fourth quarter. Park Square Financial Group LLC now owns 180 shares of the company’s stock worth $26,000 after buying an additional 71 shares during the period. Finally, Evolution Wealth Management Inc. lifted its position in shares of Procter & Gamble by 1,315.4% during the 4th quarter. Evolution Wealth Management Inc. now owns 184 shares of the company’s stock valued at $26,000 after buying an additional 171 shares in the last quarter. Hedge funds and other institutional investors own 65.77% of the company’s stock.

Procter & Gamble Company Profile

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.