Procter & Gamble (NYSE:PG) Shares Down 2.3% Following Insider Selling

Shares of Procter & Gamble Company (The) (NYSE:PG) were down 2.3% during mid-day trading on Tuesday following insider selling activity. The company traded as low as $158.62 and last traded at $159.68. Approximately 10,131,493 shares changed hands during mid-day trading, a decline of 14% from the average daily volume of 11,785,552 shares. The stock had previously closed at $163.51.

Specifically, CEO Ma. Fatima Francisco sold 5,549 shares of the company’s stock in a transaction that occurred on Friday, February 27th. The stock was sold at an average price of $165.29, for a total transaction of $917,194.21. Following the sale, the chief executive officer owned 1,029 shares in the company, valued at $170,083.41. This represents a 84.36% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available through this link.

Analyst Ratings Changes

A number of equities analysts have commented on PG shares. Weiss Ratings reaffirmed a “hold (c)” rating on shares of Procter & Gamble in a report on Monday, December 29th. Piper Sandler assumed coverage on shares of Procter & Gamble in a research report on Wednesday, January 7th. They set a “neutral” rating and a $150.00 price objective for the company. Deutsche Bank Aktiengesellschaft dropped their price target on Procter & Gamble from $176.00 to $171.00 and set a “buy” rating on the stock in a research report on Monday, December 8th. Wells Fargo & Company reissued an “overweight” rating and set a $177.00 target price on shares of Procter & Gamble in a research note on Tuesday, February 17th. Finally, Barclays set a $155.00 price target on Procter & Gamble in a report on Friday, January 16th. Fourteen investment analysts have rated the stock with a Buy rating and seven have given a Hold rating to the company’s stock. According to MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and a consensus price target of $168.33.

Key Headlines Impacting Procter & Gamble

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: Analysts highlight PG as one of four consumer-products names set to benefit from resilient staples demand, digital expansion and portfolio optimization — a supportive industry backdrop that can lift sentiment for large, diversified staples names like P&G. Read More.
• Positive Sentiment: Management is pitching a technology and AI-led growth model (AI-powered product development, more autonomous supply chain) at conferences — this signals a strategic shift toward efficiency and new product cadence that could improve margins over time. Read More.
• Positive Sentiment: Recent company results show an EPS beat and FY2026 EPS guidance in line with expectations, plus continued dividend support — fundamentals that underpin the long-term income profile and valuation resilience. Read More.
• Neutral Sentiment: Brand and product marketing activity continues (example: a new Mr. Clean product/marketing push) — helpful for brand momentum but unlikely to move the stock sharply near-term. Read More.
• Neutral Sentiment: Valuation comparisons and “trending stock” coverage (KVUE vs PG, Zacks pieces) are circulating — useful context for reallocations within staples but not direct catalysts. Read More.
• Negative Sentiment: Insider selling: CEO Ma. Fatima Francisco disclosed a sale of 5,549 shares (marked reduction in her personal holding). Such large insider sales can spook shorter-term investors and are being cited in headlines as a reason for intraday weakness. Read More.

Procter & Gamble Stock Performance

The firm has a 50-day simple moving average of $151.98 and a two-hundred day simple moving average of $151.21. The company has a current ratio of 0.72, a quick ratio of 0.51 and a debt-to-equity ratio of 0.49. The company has a market capitalization of $367.87 billion, a price-to-earnings ratio of 23.45, a price-to-earnings-growth ratio of 5.34 and a beta of 0.37.

Procter & Gamble (NYSE:PG) last released its quarterly earnings data on Thursday, January 22nd. The company reported $1.88 EPS for the quarter, topping analysts’ consensus estimates of $1.86 by $0.02. The firm had revenue of $22.21 billion for the quarter, compared to the consensus estimate of $22.36 billion. Procter & Gamble had a return on equity of 32.21% and a net margin of 19.30%.The firm’s revenue was up 1.5% on a year-over-year basis. During the same quarter in the prior year, the company posted $1.88 earnings per share. Procter & Gamble has set its FY 2026 guidance at 6.830-7.090 EPS. As a group, sell-side analysts forecast that Procter & Gamble Company will post 6.91 earnings per share for the current fiscal year.

Procter & Gamble Announces Dividend

The company also recently announced a quarterly dividend, which was paid on Tuesday, February 17th. Investors of record on Friday, January 23rd were paid a $1.0568 dividend. The ex-dividend date was Friday, January 23rd. This represents a $4.23 dividend on an annualized basis and a yield of 2.7%. Procter & Gamble’s dividend payout ratio (DPR) is presently 62.67%.

Hedge Funds Weigh In On Procter & Gamble

Several large investors have recently made changes to their positions in PG. E Fund Management Hong Kong Co. Ltd. grew its position in Procter & Gamble by 1,000.0% in the fourth quarter. E Fund Management Hong Kong Co. Ltd. now owns 165 shares of the company’s stock valued at $25,000 after purchasing an additional 150 shares in the last quarter. Halbert Hargrove Global Advisors LLC acquired a new stake in shares of Procter & Gamble in the third quarter valued at approximately $25,000. Evolution Wealth Management Inc. increased its holdings in Procter & Gamble by 1,315.4% in the 4th quarter. Evolution Wealth Management Inc. now owns 184 shares of the company’s stock valued at $26,000 after buying an additional 171 shares during the period. Park Square Financial Group LLC raised its holdings in shares of Procter & Gamble by 65.1% during the 4th quarter. Park Square Financial Group LLC now owns 180 shares of the company’s stock worth $26,000 after buying an additional 71 shares in the last quarter. Finally, Litman Gregory Wealth Management LLC acquired a new stake in Procter & Gamble in the fourth quarter valued at approximately $26,000. Institutional investors and hedge funds own 65.77% of the company’s stock.

About Procter & Gamble

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.