Zacks Research Has Pessimistic Outlook of Hasbro Q1 Earnings

Hasbro, Inc. (NASDAQ:HAS) – Stock analysts at Zacks Research reduced their Q1 2026 EPS estimates for Hasbro in a research report issued on Monday, March 2nd. Zacks Research analyst Team now anticipates that the company will post earnings of $0.97 per share for the quarter, down from their prior estimate of $1.03. The consensus estimate for Hasbro’s current full-year earnings is $4.33 per share. Zacks Research also issued estimates for Hasbro’s Q2 2026 earnings at $1.30 EPS, Q3 2026 earnings at $1.87 EPS, Q4 2026 earnings at $1.35 EPS, FY2026 earnings at $5.49 EPS, Q1 2027 earnings at $1.09 EPS, Q2 2027 earnings at $1.39 EPS, Q3 2027 earnings at $2.07 EPS, Q4 2027 earnings at $1.59 EPS, FY2027 earnings at $6.14 EPS and FY2028 earnings at $6.60 EPS.

Other analysts also recently issued research reports about the stock. JPMorgan Chase & Co. boosted their price objective on shares of Hasbro from $94.00 to $115.00 and gave the stock an “overweight” rating in a research report on Wednesday, February 11th. Wall Street Zen upgraded Hasbro from a “buy” rating to a “strong-buy” rating in a research report on Saturday, February 7th. Wolfe Research upped their target price on Hasbro from $90.00 to $124.00 and gave the company an “outperform” rating in a research report on Friday, February 13th. Roth Mkm set a $120.00 price target on Hasbro in a research report on Wednesday, February 11th. Finally, DA Davidson raised their target price on shares of Hasbro from $80.00 to $110.00 and gave the stock a “neutral” rating in a research report on Wednesday, February 11th. Eleven equities research analysts have rated the stock with a Buy rating, two have issued a Hold rating and one has given a Sell rating to the stock. According to data from MarketBeat.com, the company has an average rating of “Moderate Buy” and a consensus target price of $114.08.

Hasbro Price Performance

HAS stock opened at $97.13 on Tuesday. The business has a 50 day moving average price of $92.30 and a 200 day moving average price of $83.15. The company has a quick ratio of 1.24, a current ratio of 1.38 and a debt-to-equity ratio of 4.89. The stock has a market cap of $13.67 billion, a price-to-earnings ratio of -41.33, a PEG ratio of 1.67 and a beta of 0.54. Hasbro has a fifty-two week low of $49.00 and a fifty-two week high of $106.98.

Hasbro (NASDAQ:HAS) last announced its quarterly earnings results on Tuesday, February 10th. The company reported $1.51 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.99 by $0.52. Hasbro had a positive return on equity of 127.21% and a negative net margin of 6.86%.During the same quarter in the prior year, the business posted $0.46 earnings per share. Hasbro’s revenue for the quarter was up 31.3% compared to the same quarter last year.

Institutional Investors Weigh In On Hasbro

A number of institutional investors and hedge funds have recently modified their holdings of the company. University of Texas Texas AM Investment Management Co. purchased a new stake in Hasbro during the fourth quarter worth $27,000. CYBER HORNET ETFs LLC purchased a new position in Hasbro during the 2nd quarter valued at about $25,000. First Horizon Corp acquired a new position in Hasbro during the third quarter worth about $29,000. MUFG Securities EMEA plc purchased a new stake in shares of Hasbro in the second quarter valued at about $28,000. Finally, Foster Dykema Cabot & Partners LLC purchased a new stake in shares of Hasbro in the third quarter valued at about $34,000. Institutional investors and hedge funds own 91.83% of the company’s stock.

Insider Activity

In other news, EVP Tarrant L. Sibley sold 15,148 shares of the stock in a transaction that occurred on Thursday, February 12th. The stock was sold at an average price of $104.98, for a total transaction of $1,590,237.04. Following the completion of the transaction, the executive vice president directly owned 50,174 shares of the company’s stock, valued at approximately $5,267,266.52. This represents a 23.19% decrease in their position. The sale was disclosed in a filing with the SEC, which is accessible through this hyperlink. Also, CEO Christian P. Cocks sold 196,411 shares of the firm’s stock in a transaction that occurred on Thursday, February 26th. The shares were sold at an average price of $100.33, for a total value of $19,705,915.63. Following the completion of the sale, the chief executive officer directly owned 303,310 shares of the company’s stock, valued at $30,431,092.30. This represents a 39.30% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last three months, insiders have sold 413,342 shares of company stock valued at $42,241,679. 0.85% of the stock is owned by insiders.

Hasbro Announces Dividend

The company also recently announced a quarterly dividend, which was paid on Wednesday, March 4th. Stockholders of record on Wednesday, February 18th were paid a $0.70 dividend. This represents a $2.80 annualized dividend and a dividend yield of 2.9%. The ex-dividend date was Wednesday, February 18th. Hasbro’s dividend payout ratio (DPR) is -119.15%.

Key Hasbro News

Here are the key news stories impacting Hasbro this week:

• Positive Sentiment: Monopoly FIFA tie‑in and World Cup release: Hasbro launched a Monopoly FIFA World Cup 2026 edition (Panini Prizm cards integration) and the company is highlighting the FIFA partnership as a revenue and marketing catalyst tied to a major global event. Hasbro Launches Monopoly FIFA World Cup 2026 Edition
• Positive Sentiment: Analyst sentiment and model upgrades: Several broker targets were raised this cycle and sell‑side coverage remains mostly constructive (consensus “Moderate Buy”); Zacks also raised medium‑/long‑term FY26–FY28 estimates in recent notes, supporting upside to earnings expectations. Hasbro Receives Consensus Rating of “Moderate Buy”
• Positive Sentiment: Dividend and recent fundamentals: Hasbro recently declared a quarterly dividend ($0.70) and its Feb earnings report showed an EPS beat and ~31% revenue growth — fundamentals investors cite as supportive for valuation. MarketBeat Hasbro Coverage
• Neutral Sentiment: Headquarters move and asset sale: Hasbro plans to relocate its HQ to Boston’s Seaport and sell the Rhode Island property. That should free cash and reduce real‑estate overhead, but also triggers one‑time costs and execution risk during the move. Hasbro Headquarters Shift And FIFA Deal Reframe Investor Story
• Neutral Sentiment: New product skew: Ongoing new SKUs (e.g., a Star Wars Black Series 2‑pack) keep product momentum and shelf presence, but these are incremental to the bigger FIFA/Monopoly opportunity. Star Wars: The Black Series Plo Koon & Clone Commander Wolffe 2‑pack
• Negative Sentiment: Insider selling: CEO Christian Cocks disclosed a large sale (~196k shares, ~39% reduction in his position) late Feb — a headline that can pressure sentiment even if sales are for diversification or liquidity. Christian Cocks Sells 196,411 Shares
• Negative Sentiment: Short‑term estimate cut and relative underperformance: Zacks lowered its Q1 estimate (small cut) and the stock has recently underperformed peers, prompting headlines questioning whether recent gains have run too far — factors that likely explain downward pressure today. Hasbro Sees a More Significant Dip Than Broader Market
• Negative Sentiment: Market commentary: Opinion pieces asking if Hasbro has “run too far” amplify profit‑taking risk after a strong multi‑year run. Has Hasbro Run Too Far After Strong Gains?

About Hasbro

Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.

The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.