Avanza Fonder AB Boosts Holdings in ServiceNow, Inc. $NOW

Avanza Fonder AB lifted its position in shares of ServiceNow, Inc. (NYSE:NOW) by 401.7% in the fourth quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The fund owned 71,462 shares of the information technology services provider’s stock after buying an additional 57,218 shares during the period. Avanza Fonder AB’s holdings in ServiceNow were worth $10,947,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

Other institutional investors have also recently made changes to their positions in the company. Nordea Investment Management AB grew its position in ServiceNow by 388.7% in the fourth quarter. Nordea Investment Management AB now owns 4,706,164 shares of the information technology services provider’s stock worth $720,325,000 after acquiring an additional 3,743,087 shares during the period. Norges Bank purchased a new stake in ServiceNow in the second quarter valued at $2,589,235,000. SG Americas Securities LLC lifted its stake in shares of ServiceNow by 11,128.7% in the 4th quarter. SG Americas Securities LLC now owns 1,805,467 shares of the information technology services provider’s stock valued at $276,579,000 after purchasing an additional 1,789,388 shares during the last quarter. Sarasin & Partners LLP lifted its stake in shares of ServiceNow by 386.2% in the 4th quarter. Sarasin & Partners LLP now owns 1,233,408 shares of the information technology services provider’s stock valued at $188,946,000 after purchasing an additional 979,740 shares during the last quarter. Finally, Congress Asset Management Co. grew its holdings in shares of ServiceNow by 385.4% during the 4th quarter. Congress Asset Management Co. now owns 847,477 shares of the information technology services provider’s stock worth $129,825,000 after purchasing an additional 672,898 shares during the period. Hedge funds and other institutional investors own 87.18% of the company’s stock.

Analysts Set New Price Targets

NOW has been the topic of several research analyst reports. Stifel Nicolaus set a $180.00 price objective on shares of ServiceNow and gave the company a “buy” rating in a report on Thursday, January 29th. Sanford C. Bernstein reaffirmed an “outperform” rating on shares of ServiceNow in a research note on Thursday, January 29th. DZ Bank upgraded shares of ServiceNow to a “strong-buy” rating in a research report on Thursday, December 18th. Piper Sandler restated an “overweight” rating on shares of ServiceNow in a report on Thursday, January 29th. Finally, Robert W. Baird set a $175.00 target price on shares of ServiceNow in a report on Thursday, January 29th. Three investment analysts have rated the stock with a Strong Buy rating, thirty-two have assigned a Buy rating, five have assigned a Hold rating and two have issued a Sell rating to the stock. Based on data from MarketBeat, the stock currently has a consensus rating of “Moderate Buy” and a consensus target price of $192.61.

Insider Buying and Selling

In other ServiceNow news, insider Kevin Thomas Mcbride sold 1,400 shares of ServiceNow stock in a transaction dated Friday, February 13th. The stock was sold at an average price of $105.71, for a total transaction of $147,994.00. Following the completion of the sale, the insider directly owned 26,314 shares of the company’s stock, valued at $2,781,652.94. The trade was a 5.05% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at this link. Also, Director Paul Edward Chamberlain sold 1,500 shares of the company’s stock in a transaction dated Thursday, February 12th. The stock was sold at an average price of $101.17, for a total value of $151,755.00. Following the transaction, the director directly owned 46,430 shares of the company’s stock, valued at approximately $4,697,323.10. This represents a 3.13% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Over the last quarter, insiders sold 16,237 shares of company stock worth $1,697,162. Corporate insiders own 0.34% of the company’s stock.

ServiceNow Stock Up 0.4%

Shares of NYSE:NOW opened at $110.86 on Tuesday. ServiceNow, Inc. has a fifty-two week low of $98.00 and a fifty-two week high of $211.48. The firm’s 50 day moving average price is $115.29 and its 200 day moving average price is $152.12. The company has a quick ratio of 1.00, a current ratio of 1.00 and a debt-to-equity ratio of 0.12. The stock has a market cap of $115.96 billion, a price-to-earnings ratio of 66.46, a price-to-earnings-growth ratio of 1.87 and a beta of 0.99.

ServiceNow (NYSE:NOW) last announced its quarterly earnings data on Wednesday, January 28th. The information technology services provider reported $0.92 EPS for the quarter, beating analysts’ consensus estimates of $0.89 by $0.03. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. The company had revenue of $3.57 billion for the quarter, compared to the consensus estimate of $3.53 billion. During the same period in the prior year, the firm posted $0.73 EPS. The company’s quarterly revenue was up 20.7% compared to the same quarter last year. As a group, equities research analysts predict that ServiceNow, Inc. will post 8.93 earnings per share for the current fiscal year.

Key ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Analyst reaffirmation and bullish outlook — Citizens reiterated a Market Outperform rating and $260 price target, citing ServiceNow’s customer relationships, architecture and its “AI Control Tower” positioning for the agentic era. This endorsement supports longer-term upside expectations. Article Title
• Positive Sentiment: Platform ecosystem expansion — Novaworks launched an AI-native HCM operating system built on ServiceNow and raised an $8M seed round with participation from ServiceNow Ventures, extending ServiceNow’s Total Workforce Management narrative and increasing potential monetization paths for HR use-cases on the core platform. Article Title
• Positive Sentiment: Investor conviction pieces argue buy-the-dip — multiple retail-focused pieces make the case that ServiceNow’s workflow moat and proprietary data make it resilient versus AI disruption, helping attract buyers during the broader SaaS sell-off. Article Title
• Neutral Sentiment: Comparative analyst pieces highlight both opportunity and competition — coverage comparing MongoDB (MDB) and ServiceNow notes both ride enterprise AI demand but differ on growth visibility and monetization pace; the pieces underline upside potential but also competitive dynamics to monitor. Article Title
• Neutral Sentiment: Ticker/name noise from unrelated firms — a separate firm (NowVertical, TSXV: NOW) announced an engagement expansion; investors should note this is a different company but it can create occasional search/ticker noise. Article Title
• Negative Sentiment: Sectorwide AI/SaaS pressure remains a headwind — articles and market commentary note an ongoing SaaS sell-off driven by AI disruption fears; even high-quality names like ServiceNow can trade lower or underperform near-term while investors reassess multiples and adoption timing. Article Title

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.