Diversified Trust Co. Purchases 37,099 Shares of ServiceNow, Inc. $NOW

Diversified Trust Co. boosted its position in ServiceNow, Inc. (NYSE:NOW) by 457.8% during the 4th quarter, HoldingsChannel reports. The firm owned 45,203 shares of the information technology services provider’s stock after purchasing an additional 37,099 shares during the period. Diversified Trust Co.’s holdings in ServiceNow were worth $6,925,000 as of its most recent filing with the SEC.

Other hedge funds and other institutional investors have also recently made changes to their positions in the company. Nordea Investment Management AB lifted its stake in shares of ServiceNow by 388.7% in the 4th quarter. Nordea Investment Management AB now owns 4,706,164 shares of the information technology services provider’s stock worth $720,325,000 after purchasing an additional 3,743,087 shares during the period. Norges Bank purchased a new position in shares of ServiceNow in the second quarter worth approximately $2,589,235,000. Sarasin & Partners LLP grew its position in ServiceNow by 386.2% during the fourth quarter. Sarasin & Partners LLP now owns 1,233,408 shares of the information technology services provider’s stock valued at $188,946,000 after buying an additional 979,740 shares during the period. Wealth Enhancement Advisory Services LLC grew its position in ServiceNow by 451.6% during the fourth quarter. Wealth Enhancement Advisory Services LLC now owns 426,331 shares of the information technology services provider’s stock valued at $63,463,000 after buying an additional 349,046 shares during the period. Finally, Corient Private Wealth LLC increased its holdings in ServiceNow by 105.1% during the second quarter. Corient Private Wealth LLC now owns 668,630 shares of the information technology services provider’s stock valued at $684,355,000 after buying an additional 342,613 shares during the last quarter. Hedge funds and other institutional investors own 87.18% of the company’s stock.

ServiceNow Stock Performance

NOW opened at $110.86 on Tuesday. The company has a 50 day simple moving average of $115.29 and a two-hundred day simple moving average of $152.12. The company has a debt-to-equity ratio of 0.12, a current ratio of 1.00 and a quick ratio of 1.00. The firm has a market cap of $115.96 billion, a P/E ratio of 66.46, a PEG ratio of 1.87 and a beta of 0.99. ServiceNow, Inc. has a 1-year low of $98.00 and a 1-year high of $211.48.

ServiceNow (NYSE:NOW) last announced its quarterly earnings data on Wednesday, January 28th. The information technology services provider reported $0.92 EPS for the quarter, beating the consensus estimate of $0.89 by $0.03. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. The firm had revenue of $3.57 billion for the quarter, compared to the consensus estimate of $3.53 billion. During the same period last year, the firm earned $0.73 EPS. The company’s revenue was up 20.7% on a year-over-year basis. Equities analysts forecast that ServiceNow, Inc. will post 8.93 earnings per share for the current fiscal year.

Insider Buying and Selling at ServiceNow

In other ServiceNow news, insider Kevin Thomas Mcbride sold 1,400 shares of the firm’s stock in a transaction dated Friday, February 13th. The stock was sold at an average price of $105.71, for a total transaction of $147,994.00. Following the sale, the insider directly owned 26,314 shares of the company’s stock, valued at $2,781,652.94. This trade represents a 5.05% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. Also, Director Paul Edward Chamberlain sold 1,500 shares of the company’s stock in a transaction dated Thursday, February 12th. The stock was sold at an average price of $101.17, for a total value of $151,755.00. Following the completion of the transaction, the director directly owned 46,430 shares of the company’s stock, valued at approximately $4,697,323.10. This trade represents a 3.13% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 16,237 shares of company stock valued at $1,697,162 over the last ninety days. 0.34% of the stock is currently owned by company insiders.

More ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Analyst reaffirmation and bullish outlook — Citizens reiterated a Market Outperform rating and $260 price target, citing ServiceNow’s customer relationships, architecture and its “AI Control Tower” positioning for the agentic era. This endorsement supports longer-term upside expectations. Article Title
• Positive Sentiment: Platform ecosystem expansion — Novaworks launched an AI-native HCM operating system built on ServiceNow and raised an $8M seed round with participation from ServiceNow Ventures, extending ServiceNow’s Total Workforce Management narrative and increasing potential monetization paths for HR use-cases on the core platform. Article Title
• Positive Sentiment: Investor conviction pieces argue buy-the-dip — multiple retail-focused pieces make the case that ServiceNow’s workflow moat and proprietary data make it resilient versus AI disruption, helping attract buyers during the broader SaaS sell-off. Article Title
• Neutral Sentiment: Comparative analyst pieces highlight both opportunity and competition — coverage comparing MongoDB (MDB) and ServiceNow notes both ride enterprise AI demand but differ on growth visibility and monetization pace; the pieces underline upside potential but also competitive dynamics to monitor. Article Title
• Neutral Sentiment: Ticker/name noise from unrelated firms — a separate firm (NowVertical, TSXV: NOW) announced an engagement expansion; investors should note this is a different company but it can create occasional search/ticker noise. Article Title
• Negative Sentiment: Sectorwide AI/SaaS pressure remains a headwind — articles and market commentary note an ongoing SaaS sell-off driven by AI disruption fears; even high-quality names like ServiceNow can trade lower or underperform near-term while investors reassess multiples and adoption timing. Article Title

Analyst Upgrades and Downgrades

Several research analysts have weighed in on NOW shares. DA Davidson reiterated a “buy” rating and issued a $220.00 price target on shares of ServiceNow in a research report on Thursday, January 29th. Needham & Company LLC reissued a “buy” rating and set a $155.00 price objective on shares of ServiceNow in a research report on Thursday, February 5th. Macquarie Infrastructure reduced their price objective on ServiceNow from $172.00 to $140.00 and set a “neutral” rating for the company in a research note on Thursday, January 29th. Truist Financial set a $175.00 target price on ServiceNow in a report on Thursday, February 5th. Finally, Argus raised ServiceNow to a “strong-buy” rating in a report on Wednesday, February 4th. Three analysts have rated the stock with a Strong Buy rating, thirty-two have given a Buy rating, five have issued a Hold rating and two have given a Sell rating to the company’s stock. According to MarketBeat, the stock presently has an average rating of “Moderate Buy” and a consensus price target of $192.61.

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.