ON (NYSE:ONON) Sets New 1-Year Low Following Insider Selling

On Holding AG (NYSE:ONON)’s stock price hit a new 52-week low on Thursday following insider selling activity. The company traded as low as $34.14 and last traded at $33.9570, with a volume of 708539 shares traded. The stock had previously closed at $35.16.

Specifically, CEO Martin Hoffmann sold 4,150 shares of ON stock in a transaction on Monday, March 23rd. The stock was sold at an average price of $39.79, for a total value of $165,128.50. Following the transaction, the chief executive officer owned 1,357,020 shares in the company, valued at approximately $53,995,825.80. This trade represents a 0.30% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website.

Analyst Upgrades and Downgrades

Several brokerages have commented on ONON. Stifel Nicolaus set a $58.00 price target on ON in a research note on Tuesday, March 3rd. Truist Financial reduced their price objective on ON from $65.00 to $55.00 and set a “buy” rating on the stock in a research note on Tuesday, March 3rd. Needham & Company LLC reiterated a “buy” rating and set a $52.00 target price on shares of ON in a report on Thursday, February 26th. BTIG Research reissued a “buy” rating and set a $70.00 target price on shares of ON in a research report on Tuesday, March 3rd. Finally, Sanford C. Bernstein restated an “outperform” rating on shares of ON in a report on Wednesday, March 4th. One research analyst has rated the stock with a Strong Buy rating, eighteen have issued a Buy rating, three have given a Hold rating and two have assigned a Sell rating to the company’s stock. According to MarketBeat.com, ON presently has a consensus rating of “Moderate Buy” and a consensus price target of $59.24.

Key Stories Impacting ON

Here are the key news stories impacting ON this week:

• Positive Sentiment: Telsey Advisory Group trimmed its price target to $60 but kept an Outperform rating, signaling the firm still sees medium‑term upside despite near‑term concern. Telsey lowers PT
• Positive Sentiment: Management transition includes co‑CEO arrangements and a new CFO, which management frames as a planned succession that could preserve strategy and brand continuity — a stabilizing message for long‑term investors. Yahoo Finance valuation piece
• Neutral Sentiment: Unusual options activity: traders bought a large volume of put options (about 19,421 contracts), indicating elevated short‑term hedging or bearish bets that can increase volatility. (No article link provided)
• Negative Sentiment: Two law firms (Pomerantz LLP and Johnson Fistel) launched investigations into On on behalf of shareholders, raising legal overhang risk and potential litigation costs. Pomerantz alert Johnson Fistel notice
• Negative Sentiment: CEO Martin Hoffmann sold ~4,150 shares (disclosed SEC Form 4). While small relative to his stake, the sale timed near the leadership announcement likely amplified investor unease. InsiderTrades alert
• Negative Sentiment: Market reaction: coverage and headlines (e.g., Schaeffers/Zacks) show the stock has experienced sharp intraday selling and a steep recent decline as investors price in execution risk and uncertainty around growth. Schaeffers story Zacks market note

ON Stock Up 1.0%

The firm has a 50-day simple moving average of $43.23 and a 200 day simple moving average of $43.64. The company has a market capitalization of $20.70 billion, a PE ratio of 45.05, a price-to-earnings-growth ratio of 0.64 and a beta of 2.14. The company has a debt-to-equity ratio of 0.27, a current ratio of 2.71 and a quick ratio of 2.13.

Hedge Funds Weigh In On ON

Several hedge funds and other institutional investors have recently bought and sold shares of the stock. Bison Wealth LLC raised its stake in shares of ON by 35.7% during the fourth quarter. Bison Wealth LLC now owns 9,291 shares of the company’s stock valued at $509,000 after purchasing an additional 2,442 shares during the period. Cetera Investment Advisers boosted its stake in shares of ON by 3.6% in the second quarter. Cetera Investment Advisers now owns 50,046 shares of the company’s stock valued at $2,605,000 after purchasing an additional 1,742 shares during the period. Legal & General Group Plc grew its holdings in ON by 53.7% during the 2nd quarter. Legal & General Group Plc now owns 93,256 shares of the company’s stock valued at $4,854,000 after purchasing an additional 32,578 shares in the last quarter. Rhumbline Advisers acquired a new stake in ON during the 2nd quarter valued at $11,846,000. Finally, Prudential Financial Inc. purchased a new stake in ON during the 2nd quarter worth $517,000. 36.39% of the stock is owned by institutional investors and hedge funds.

About ON

On Holding AG, commonly known as On, is a Swiss performance footwear and apparel company headquartered in Zurich. Founded in 2010, the company designs, develops and sells running shoes, performance apparel and accessories for road, trail and everyday use. On’s product philosophy centers on engineered cushioning and responsiveness intended to serve both serious athletes and lifestyle consumers.

On is best known for its proprietary midsole technology and distinctive sole architecture, marketed under names such as the Cloud family of shoes and related performance lines.