NIKE (NYSE:NKE) Hits New 12-Month Low on Analyst Downgrade

NIKE, Inc. (NYSE:NKE) reached a new 52-week low on Tuesday after Weiss Ratings downgraded the stock from a hold (c-) rating to a sell (d+) rating. The stock traded as low as $43.09 and last traded at $42.8470, with a volume of 2926525 shares traded. The stock had previously closed at $44.03.

Several other research firms also recently weighed in on NKE. JPMorgan Chase & Co. reiterated a “neutral” rating and set a $52.00 target price on shares of NIKE in a research report on Wednesday, April 1st. Royal Bank Of Canada reiterated a “buy” rating on shares of NIKE in a research report on Wednesday, April 1st. Berenberg Bank reiterated a “neutral” rating and set a $70.00 target price on shares of NIKE in a research report on Friday, December 19th. Telsey Advisory Group reduced their target price on NIKE from $65.00 to $55.00 and set a “market perform” rating on the stock in a research report on Wednesday, April 1st. Finally, BNP Paribas Exane reduced their target price on NIKE from $35.00 to $23.00 and set an “underperform” rating on the stock in a research report on Wednesday, April 1st. Nineteen equities research analysts have rated the stock with a Buy rating, fifteen have assigned a Hold rating and two have assigned a Sell rating to the company’s stock. According to MarketBeat, the company presently has an average rating of “Hold” and a consensus target price of $63.25.

Insider Buying and Selling

In other news, Director Robert Holmes Swan purchased 11,781 shares of the company’s stock in a transaction on Tuesday, April 7th. The stock was bought at an average cost of $42.44 per share, for a total transaction of $499,985.64. Following the completion of the purchase, the director directly owned 55,074 shares of the company’s stock, valued at $2,337,340.56. The trade was a 27.21% increase in their position. The purchase was disclosed in a document filed with the SEC, which is available at this hyperlink. 0.80% of the stock is owned by corporate insiders.

Key NIKE News

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: Company director Robert Holmes Swan bought 11,781 shares at about $42.44, increasing his stake ~27% — an insider purchase that can be read as confidence in the share-price floor. Insider Purchase Filing
• Positive Sentiment: Technicals look deeply oversold (RSI in the late teens); analysts including Guggenheim say a tactical rebound is reasonable, which can attract short‑term dip buyers. Nike Stock Is Deeply Oversold
• Positive Sentiment: Falling share price has pushed Nike’s dividend yield near ~4%, making the stock more attractive to income investors despite operational headwinds. Down 76% from high, Nike stock offers dividend yield of about 4%
• Neutral Sentiment: Analysts and coverage suggest specific price levels matter as Nike executes a strategy shift — useful tactical guidance for traders but not a clear directional catalyst. Watch These Nike Stock Price Levels
• Negative Sentiment: Recent earnings highlighted a lack of revenue growth (flat y/y) and continuing operational challenges — a core reason for the prolonged sell-off and deteriorating investor confidence. Nike Earnings Summary
• Negative Sentiment: Nike faces a nationwide class‑action lawsuit after a data breach, creating legal, remediation and reputational risk that could pressure valuation if damages or customer churn escalate. Nike Data Breach Lawsuit Adds Fresh Risk
• Negative Sentiment: Research houses trimmed expectations — CICC lowered NKE to Market Perform — and multiple outlets note the stock is down ~75%+ from its highs and at/near 52‑week lows, reinforcing negative momentum. Rating Lowered to Market Perform at CICC NKE hit 52-week lows

Institutional Investors Weigh In On NIKE

Several institutional investors and hedge funds have recently added to or reduced their stakes in the company. Purpose Unlimited Inc. acquired a new stake in NIKE during the fourth quarter worth about $57,000. Cornerstone Planning LLC acquired a new stake in shares of NIKE in the fourth quarter valued at about $1,431,000. Bank of New Hampshire grew its stake in shares of NIKE by 3,257.1% in the fourth quarter. Bank of New Hampshire now owns 1,175 shares of the footwear maker’s stock valued at $75,000 after buying an additional 1,140 shares in the last quarter. World Investment Advisors grew its stake in shares of NIKE by 1.2% in the fourth quarter. World Investment Advisors now owns 54,578 shares of the footwear maker’s stock valued at $3,477,000 after buying an additional 644 shares in the last quarter. Finally, ARP Global Capital Ltd acquired a new stake in shares of NIKE in the fourth quarter valued at about $4,715,000. 64.25% of the stock is currently owned by institutional investors and hedge funds.

NIKE Trading Up 1.0%

The company has a quick ratio of 1.40, a current ratio of 2.14 and a debt-to-equity ratio of 0.50. The firm has a market cap of $63.84 billion, a price-to-earnings ratio of 28.56, a price-to-earnings-growth ratio of 2.34 and a beta of 1.31. The business has a 50 day moving average price of $57.21 and a 200-day moving average price of $62.53.

NIKE (NYSE:NKE) last posted its earnings results on Tuesday, March 31st. The footwear maker reported $0.35 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.29 by $0.06. NIKE had a return on equity of 16.41% and a net margin of 4.84%.The business had revenue of $11.28 billion during the quarter, compared to analyst estimates of $11.23 billion. During the same quarter last year, the firm earned $0.54 earnings per share. The company’s revenue for the quarter was up .1% compared to the same quarter last year. As a group, research analysts expect that NIKE, Inc. will post 2.05 EPS for the current fiscal year.

NIKE Dividend Announcement

The business also recently announced a quarterly dividend, which was paid on Wednesday, April 1st. Stockholders of record on Monday, March 2nd were paid a $0.41 dividend. The ex-dividend date was Monday, March 2nd. This represents a $1.64 dividend on an annualized basis and a dividend yield of 3.8%. NIKE’s dividend payout ratio (DPR) is 108.61%.

About NIKE

Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).