NIKE, Inc. (NYSE:NKE – Get Free Report) shares fell 3.1% during mid-day trading on Tuesday after Weiss Ratings downgraded the stock from a hold (c-) rating to a sell (d+) rating. The stock traded as low as $42.36 and last traded at $42.6790. 36,277,028 shares changed hands during trading, an increase of 94% from the average session volume of 18,737,002 shares. The stock had previously closed at $44.03.
NKE has been the topic of several other reports. Stifel Nicolaus reduced their price target on NIKE from $65.00 to $56.00 and set a “hold” rating on the stock in a research report on Wednesday, April 1st. Robert W. Baird reduced their price target on NIKE from $85.00 to $70.00 and set an “outperform” rating on the stock in a research report on Wednesday, April 1st. Oppenheimer restated an “outperform” rating on shares of NIKE in a research report on Wednesday, December 17th. BNP Paribas Exane reduced their price target on NIKE from $35.00 to $23.00 and set an “underperform” rating on the stock in a research report on Wednesday, April 1st. Finally, Bank of America restated a “neutral” rating and set a $55.00 price target (down from $73.00) on shares of NIKE in a research report on Wednesday, April 1st. Nineteen analysts have rated the stock with a Buy rating, fifteen have assigned a Hold rating and two have assigned a Sell rating to the stock. According to MarketBeat, the company currently has a consensus rating of “Hold” and a consensus target price of $63.25.
View Our Latest Report on NIKE
Insiders Place Their Bets
Key Stories Impacting NIKE
Here are the key news stories impacting NIKE this week:
- Positive Sentiment: Company director Robert Holmes Swan bought 11,781 shares at about $42.44, increasing his stake ~27% — an insider purchase that can be read as confidence in the share-price floor. Insider Purchase Filing
- Positive Sentiment: Technicals look deeply oversold (RSI in the late teens); analysts including Guggenheim say a tactical rebound is reasonable, which can attract short‑term dip buyers. Nike Stock Is Deeply Oversold
- Positive Sentiment: Falling share price has pushed Nike’s dividend yield near ~4%, making the stock more attractive to income investors despite operational headwinds. Down 76% from high, Nike stock offers dividend yield of about 4%
- Neutral Sentiment: Analysts and coverage suggest specific price levels matter as Nike executes a strategy shift — useful tactical guidance for traders but not a clear directional catalyst. Watch These Nike Stock Price Levels
- Negative Sentiment: Recent earnings highlighted a lack of revenue growth (flat y/y) and continuing operational challenges — a core reason for the prolonged sell-off and deteriorating investor confidence. Nike Earnings Summary
- Negative Sentiment: Nike faces a nationwide class‑action lawsuit after a data breach, creating legal, remediation and reputational risk that could pressure valuation if damages or customer churn escalate. Nike Data Breach Lawsuit Adds Fresh Risk
- Negative Sentiment: Research houses trimmed expectations — CICC lowered NKE to Market Perform — and multiple outlets note the stock is down ~75%+ from its highs and at/near 52‑week lows, reinforcing negative momentum. Rating Lowered to Market Perform at CICC NKE hit 52-week lows
Institutional Investors Weigh In On NIKE
Institutional investors and hedge funds have recently bought and sold shares of the business. Cornerstone Financial Management LLC purchased a new position in shares of NIKE in the 4th quarter valued at approximately $26,000. Sankala Group LLC purchased a new position in shares of NIKE in the 4th quarter valued at approximately $26,000. J.Safra Asset Management Corp purchased a new position in shares of NIKE in the 4th quarter valued at approximately $29,000. Kemnay Advisory Services Inc. purchased a new position in shares of NIKE in the 4th quarter valued at approximately $30,000. Finally, Guerra Advisors Inc purchased a new position in shares of NIKE in the 3rd quarter valued at approximately $34,000. Hedge funds and other institutional investors own 64.25% of the company’s stock.
NIKE Trading Up 1.0%
The company has a market cap of $63.84 billion, a PE ratio of 28.56, a PEG ratio of 2.34 and a beta of 1.31. The company has a current ratio of 2.14, a quick ratio of 1.40 and a debt-to-equity ratio of 0.50. The stock has a 50 day moving average price of $57.21 and a 200 day moving average price of $62.53.
NIKE (NYSE:NKE – Get Free Report) last released its earnings results on Tuesday, March 31st. The footwear maker reported $0.35 EPS for the quarter, beating analysts’ consensus estimates of $0.29 by $0.06. The company had revenue of $11.28 billion during the quarter, compared to analysts’ expectations of $11.23 billion. NIKE had a return on equity of 16.41% and a net margin of 4.84%.The firm’s revenue for the quarter was up .1% compared to the same quarter last year. During the same quarter last year, the business posted $0.54 EPS. Sell-side analysts predict that NIKE, Inc. will post 2.05 EPS for the current fiscal year.
NIKE Dividend Announcement
The company also recently announced a quarterly dividend, which was paid on Wednesday, April 1st. Stockholders of record on Monday, March 2nd were paid a $0.41 dividend. This represents a $1.64 dividend on an annualized basis and a dividend yield of 3.8%. The ex-dividend date was Monday, March 2nd. NIKE’s dividend payout ratio (DPR) is presently 108.61%.
About NIKE
Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.
The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).
Further Reading
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