J2 Capital Management Inc Sells 4,204 Shares of Amazon.com, Inc. $AMZN

J2 Capital Management Inc cut its stake in Amazon.com, Inc. (NASDAQ:AMZN) by 68.7% during the third quarter, HoldingsChannel reports. The firm owned 1,918 shares of the e-commerce giant’s stock after selling 4,204 shares during the period. J2 Capital Management Inc’s holdings in Amazon.com were worth $421,000 at the end of the most recent quarter.

Several other institutional investors also recently added to or reduced their stakes in AMZN. Wilson Asset Management International PTY Ltd. bought a new stake in shares of Amazon.com in the second quarter valued at about $11,102,000. ARK Investment Management LLC increased its position in Amazon.com by 8.3% during the 2nd quarter. ARK Investment Management LLC now owns 1,140,494 shares of the e-commerce giant’s stock valued at $250,213,000 after purchasing an additional 86,978 shares during the period. Buckhead Capital Management LLC increased its position in Amazon.com by 16.1% during the 2nd quarter. Buckhead Capital Management LLC now owns 28,407 shares of the e-commerce giant’s stock valued at $6,232,000 after purchasing an additional 3,948 shares during the period. Flaharty Asset Management LLC raised its holdings in shares of Amazon.com by 87.7% in the 1st quarter. Flaharty Asset Management LLC now owns 5,088 shares of the e-commerce giant’s stock valued at $968,000 after purchasing an additional 2,377 shares in the last quarter. Finally, Border to Coast Pensions Partnership Ltd lifted its position in shares of Amazon.com by 6.0% in the 2nd quarter. Border to Coast Pensions Partnership Ltd now owns 1,136,311 shares of the e-commerce giant’s stock worth $249,295,000 after purchasing an additional 63,924 shares during the period. Hedge funds and other institutional investors own 72.20% of the company’s stock.

Amazon.com Trading Up 0.1%

Amazon.com stock opened at $232.52 on Friday. The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.80 and a current ratio of 1.01. The stock has a market cap of $2.49 trillion, a PE ratio of 32.84, a price-to-earnings-growth ratio of 1.60 and a beta of 1.37. The stock has a 50-day moving average of $231.09 and a two-hundred day moving average of $226.18. Amazon.com, Inc. has a one year low of $161.38 and a one year high of $258.60.

Amazon.com (NASDAQ:AMZN) last issued its quarterly earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share for the quarter, topping analysts’ consensus estimates of $1.57 by $0.38. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The business had revenue of $180.17 billion for the quarter, compared to analyst estimates of $177.53 billion. During the same quarter in the previous year, the firm earned $1.43 earnings per share. The company’s revenue was up 13.4% on a year-over-year basis. On average, research analysts anticipate that Amazon.com, Inc. will post 6.31 EPS for the current fiscal year.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Analysts and retail outlets are pitching Amazon as a buy heading into 2026 on expected cloud demand and AI-driven data center spending; this supportive narrative is helping sentiment. Is Amazon Stock a Buy Ahead of 2026?
• Positive Sentiment: Long-term bulls list AMZN among top “buy and hold” or top Magnificent Seven picks for 2026 because of AWS scale and retail cash generation — a reason investors accumulate on weakness. If I Could Buy Only 1 “Magnificent Seven” Stock in 2026, This Would Be It
• Positive Sentiment: Sector‑wide rebound in tech and easing AI fears helped AMZN get a lift in a thin holiday market, per analysts noting improving sentiment for large cloud names. The Zacks Analyst Blog Analog Devices, Amazon.com and Fortive
• Neutral Sentiment: Pieces comparing Amazon to Microsoft frame AMZN as a core cloud/AI play but stress tradeoffs (retail exposure, capex) — useful for positioning but not a clear near‑term price catalyst. Amazon vs. Microsoft: Which Stock Is a Better Buy for 2026 and Beyond?
• Neutral Sentiment: Market commentary notes AMZN’s unique mix (retail + AWS) and underperformance vs. peers; that creates both upside if cloud execution accelerates and vulnerability if it lags. Tech Corner: AMZN Underperformance & Unique Outlook
• Negative Sentiment: NVIDIA’s $20B Groq deal tightens competition for low‑latency inference hardware — a development that could raise AWS infrastructure costs or force Amazon to accelerate capex to stay competitive. This is a material industry risk for AMZN’s cloud franchise. NVIDIA’s $20B Groq Deal Is a Warning Shot to AI Rivals (AMZN)
• Negative Sentiment: Operational risk resurfaced after an AWS outage on Dec. 24, reigniting concerns about cloud reliability and monopoly risks — outages can spur customer migrations or pricing pressure. Amazon Web Service’s Christmas Eve Outage Reignites Concerns Over Cloud Monopoly Risks
• Negative Sentiment: Critical takes and warnings highlight valuation/operational flags and note some institutional selling — items that could pressure near‑term price action if they gather momentum. Amazon Stock Faces Dangers – Here Are Some Warning Signs

Analyst Ratings Changes

Several brokerages recently issued reports on AMZN. Susquehanna set a $300.00 price objective on shares of Amazon.com and gave the company a “positive” rating in a report on Friday, October 31st. Roth Capital lifted their price target on Amazon.com from $250.00 to $270.00 and gave the company a “buy” rating in a report on Friday, October 31st. Benchmark boosted their price target on Amazon.com from $260.00 to $295.00 and gave the stock a “buy” rating in a research report on Friday, October 31st. Monness Crespi & Hardt upped their price objective on Amazon.com from $275.00 to $300.00 and gave the stock a “buy” rating in a research note on Friday, October 31st. Finally, Citizens Jmp reaffirmed a “market outperform” rating and set a $300.00 price objective on shares of Amazon.com in a research report on Wednesday, December 3rd. Two research analysts have rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and three have given a Hold rating to the stock. According to MarketBeat, the company has an average rating of “Moderate Buy” and an average price target of $295.50.

Insider Activity at Amazon.com

In other Amazon.com news, Director Daniel P. Huttenlocher sold 1,237 shares of the company’s stock in a transaction that occurred on Thursday, November 20th. The shares were sold at an average price of $226.61, for a total transaction of $280,316.57. Following the transaction, the director owned 26,148 shares in the company, valued at approximately $5,925,398.28. This represents a 4.52% decrease in their position. The sale was disclosed in a document filed with the SEC, which can be accessed through the SEC website. Also, CEO Douglas J. Herrington sold 2,500 shares of the firm’s stock in a transaction on Monday, December 1st. The stock was sold at an average price of $233.22, for a total transaction of $583,050.00. Following the completion of the transaction, the chief executive officer directly owned 505,934 shares of the company’s stock, valued at approximately $117,993,927.48. This represents a 0.49% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 82,234 shares of company stock worth $19,076,767 in the last 90 days. 9.70% of the stock is owned by insiders.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.