Mad River Investors bought a new stake in Amazon.com, Inc. (NASDAQ:AMZN) in the third quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The firm bought 3,400 shares of the e-commerce giant’s stock, valued at approximately $747,000. Amazon.com accounts for approximately 0.3% of Mad River Investors’ portfolio, making the stock its 20th biggest holding.
Several other institutional investors also recently made changes to their positions in AMZN. Carderock Capital Management Inc. purchased a new position in Amazon.com in the second quarter valued at about $27,000. Maryland Capital Advisors Inc. boosted its stake in shares of Amazon.com by 81.9% during the 2nd quarter. Maryland Capital Advisors Inc. now owns 211 shares of the e-commerce giant’s stock worth $46,000 after acquiring an additional 95 shares in the last quarter. Ryan Investment Management Inc. acquired a new stake in shares of Amazon.com in the 2nd quarter worth approximately $48,000. Cooksen Wealth LLC increased its stake in Amazon.com by 23.5% in the 2nd quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock valued at $54,000 after purchasing an additional 47 shares in the last quarter. Finally, Access Investment Management LLC purchased a new position in Amazon.com in the 2nd quarter valued at approximately $74,000. 72.20% of the stock is currently owned by hedge funds and other institutional investors.
Amazon.com Trading Up 0.1%
NASDAQ AMZN opened at $232.52 on Friday. The company has a market cap of $2.49 trillion, a P/E ratio of 32.84, a P/E/G ratio of 1.60 and a beta of 1.37. Amazon.com, Inc. has a 12 month low of $161.38 and a 12 month high of $258.60. The company has a debt-to-equity ratio of 0.14, a current ratio of 1.01 and a quick ratio of 0.80. The company has a 50-day moving average of $231.09 and a 200-day moving average of $226.18.
Insider Activity at Amazon.com
In related news, CEO Douglas J. Herrington sold 2,500 shares of Amazon.com stock in a transaction on Monday, December 1st. The stock was sold at an average price of $233.22, for a total value of $583,050.00. Following the transaction, the chief executive officer owned 505,934 shares in the company, valued at approximately $117,993,927.48. This trade represents a 0.49% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, Director Keith Brian Alexander sold 900 shares of the business’s stock in a transaction dated Monday, November 17th. The shares were sold at an average price of $233.00, for a total value of $209,700.00. Following the sale, the director directly owned 7,170 shares of the company’s stock, valued at approximately $1,670,610. This trade represents a 11.15% decrease in their position. The disclosure for this sale is available in the SEC filing. Over the last three months, insiders sold 82,234 shares of company stock worth $19,076,767. 9.70% of the stock is owned by corporate insiders.
Wall Street Analyst Weigh In
A number of analysts have commented on the company. BMO Capital Markets boosted their target price on Amazon.com from $300.00 to $304.00 and gave the stock an “outperform” rating in a research report on Tuesday, December 16th. Weiss Ratings reaffirmed a “buy (b)” rating on shares of Amazon.com in a research note on Monday, December 22nd. President Capital increased their price objective on shares of Amazon.com from $280.00 to $320.00 and gave the company a “buy” rating in a research note on Tuesday, November 4th. Roth Capital raised their target price on shares of Amazon.com from $250.00 to $270.00 and gave the company a “buy” rating in a report on Friday, October 31st. Finally, China Renaissance lifted their target price on shares of Amazon.com from $278.00 to $300.00 and gave the stock a “buy” rating in a research report on Monday, November 3rd. Two equities research analysts have rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and three have given a Hold rating to the stock. According to MarketBeat.com, Amazon.com presently has an average rating of “Moderate Buy” and an average target price of $295.50.
Trending Headlines about Amazon.com
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: Analysts and retail outlets are pitching Amazon as a buy heading into 2026 on expected cloud demand and AI-driven data center spending; this supportive narrative is helping sentiment. Is Amazon Stock a Buy Ahead of 2026?
- Positive Sentiment: Long-term bulls list AMZN among top “buy and hold” or top Magnificent Seven picks for 2026 because of AWS scale and retail cash generation — a reason investors accumulate on weakness. If I Could Buy Only 1 “Magnificent Seven” Stock in 2026, This Would Be It
- Positive Sentiment: Sector‑wide rebound in tech and easing AI fears helped AMZN get a lift in a thin holiday market, per analysts noting improving sentiment for large cloud names. The Zacks Analyst Blog Analog Devices, Amazon.com and Fortive
- Neutral Sentiment: Pieces comparing Amazon to Microsoft frame AMZN as a core cloud/AI play but stress tradeoffs (retail exposure, capex) — useful for positioning but not a clear near‑term price catalyst. Amazon vs. Microsoft: Which Stock Is a Better Buy for 2026 and Beyond?
- Neutral Sentiment: Market commentary notes AMZN’s unique mix (retail + AWS) and underperformance vs. peers; that creates both upside if cloud execution accelerates and vulnerability if it lags. Tech Corner: AMZN Underperformance & Unique Outlook
- Negative Sentiment: NVIDIA’s $20B Groq deal tightens competition for low‑latency inference hardware — a development that could raise AWS infrastructure costs or force Amazon to accelerate capex to stay competitive. This is a material industry risk for AMZN’s cloud franchise. NVIDIA’s $20B Groq Deal Is a Warning Shot to AI Rivals (AMZN)
- Negative Sentiment: Operational risk resurfaced after an AWS outage on Dec. 24, reigniting concerns about cloud reliability and monopoly risks — outages can spur customer migrations or pricing pressure. Amazon Web Service’s Christmas Eve Outage Reignites Concerns Over Cloud Monopoly Risks
- Negative Sentiment: Critical takes and warnings highlight valuation/operational flags and note some institutional selling — items that could pressure near‑term price action if they gather momentum. Amazon Stock Faces Dangers – Here Are Some Warning Signs
Amazon.com Profile
Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.
Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.
Further Reading
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