O Brien Wealth Partners LLC Has $1.10 Million Stock Position in Amazon.com, Inc. $AMZN

O Brien Wealth Partners LLC boosted its position in Amazon.com, Inc. (NASDAQ:AMZN) by 262.4% during the 3rd quarter, according to the company in its most recent Form 13F filing with the SEC. The institutional investor owned 5,012 shares of the e-commerce giant’s stock after acquiring an additional 3,629 shares during the period. O Brien Wealth Partners LLC’s holdings in Amazon.com were worth $1,100,000 as of its most recent SEC filing.

Several other hedge funds and other institutional investors have also recently modified their holdings of AMZN. Kingstone Capital Partners Texas LLC increased its stake in Amazon.com by 542,733.6% during the 2nd quarter. Kingstone Capital Partners Texas LLC now owns 132,641,388 shares of the e-commerce giant’s stock valued at $29,100,194,000 after purchasing an additional 132,616,953 shares in the last quarter. Norges Bank acquired a new position in shares of Amazon.com during the second quarter valued at about $27,438,011,000. Nuveen LLC bought a new stake in shares of Amazon.com during the first quarter worth about $11,674,091,000. Vanguard Group Inc. raised its holdings in shares of Amazon.com by 2.1% in the 2nd quarter. Vanguard Group Inc. now owns 849,721,601 shares of the e-commerce giant’s stock worth $186,420,422,000 after acquiring an additional 17,447,045 shares during the last quarter. Finally, Laurel Wealth Advisors LLC lifted its position in Amazon.com by 22,085.8% in the 2nd quarter. Laurel Wealth Advisors LLC now owns 12,177,557 shares of the e-commerce giant’s stock valued at $2,671,634,000 after acquiring an additional 12,122,668 shares in the last quarter. Institutional investors own 72.20% of the company’s stock.

Analysts Set New Price Targets

A number of analysts have commented on the company. Rosenblatt Securities reissued a “buy” rating and set a $305.00 price objective on shares of Amazon.com in a report on Thursday, December 4th. Roth Capital increased their price target on Amazon.com from $250.00 to $270.00 and gave the company a “buy” rating in a research report on Friday, October 31st. CIBC raised their price objective on Amazon.com to $315.00 in a research note on Monday, October 20th. DA Davidson lifted their price objective on shares of Amazon.com from $265.00 to $300.00 and gave the stock a “buy” rating in a report on Friday, October 31st. Finally, Cantor Fitzgerald set a $260.00 target price on shares of Amazon.com and gave the company an “overweight” rating in a report on Thursday, January 8th. One research analyst has rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and four have given a Hold rating to the company’s stock. Based on data from MarketBeat, the stock has a consensus rating of “Moderate Buy” and an average price target of $296.41.

Amazon.com Stock Performance

NASDAQ AMZN opened at $231.00 on Wednesday. The company has a market capitalization of $2.47 trillion, a PE ratio of 32.63, a price-to-earnings-growth ratio of 1.50 and a beta of 1.37. The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.80 and a current ratio of 1.01. Amazon.com, Inc. has a 52-week low of $161.38 and a 52-week high of $258.60. The company has a 50-day simple moving average of $231.91 and a 200 day simple moving average of $228.84.

Amazon.com (NASDAQ:AMZN) last released its earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share for the quarter, beating analysts’ consensus estimates of $1.57 by $0.38. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The firm had revenue of $180.17 billion during the quarter, compared to the consensus estimate of $177.53 billion. During the same period in the prior year, the firm earned $1.43 EPS. The company’s revenue was up 13.4% compared to the same quarter last year. On average, research analysts predict that Amazon.com, Inc. will post 6.31 EPS for the current year.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Analyst upgrades and higher price targets — several firms have raised targets or reiterated bullish ratings (Scotiabank bumped its PT to $300; other shops keep AMZN as a top pick), offering a multi‑month upside case if AWS/AI momentum continues. Scotiabank adjusts PT on Amazon to $300
• Positive Sentiment: AI / AWS bullish narrative — analysts (e.g., Bernstein) and social chatter highlight AWS revenue acceleration and AI workloads as high‑margin growth drivers that could re‑rate the stock over 2026. Amazon seen as strong AI bull case (Bernstein)
• Positive Sentiment: Options/pricing signals show potential contrarian upside — high near‑term put yields suggest hedging demand and a possible oversold setup ahead of earnings, which some traders read as an opportunity for a post‑earnings rally. Is Amazon Too Cheap Ahead of Earnings? (Barchart)
• Positive Sentiment: Product and commerce expansion — operational moves like Dash Cart payment upgrades and UK quick‑commerce pilots support longer‑term retail convenience gains that could improve margins/retention over time. Amazon adds more payment options to Dash Cart
• Neutral Sentiment: Near‑term trading strategies vary — some investors are buying ahead of earnings for a “catch‑up” trade while others prefer to wait for the report to avoid a sell‑the‑news move; the upcoming Q4 print is the main catalyst. 2 Ways to Trade Amazon Ahead of Earnings (MarketBeat)
• Negative Sentiment: Tariff‑driven price pressure — CEO Andy Jassy said tariffs are starting to “creep” into consumer prices as pre‑bought inventory runs down, a development that can hurt demand and squeeze third‑party seller dynamics on the platform. Tariffs starting to bump up product prices (Reuters)
• Negative Sentiment: Macro / market headwinds — a tech‑led selloff tied to geopolitical rhetoric weighed on the Magnificent Seven broadly, making AMZN more sensitive to headline risk today. Tech stocks lead selloff amid rhetoric (Investopedia)
• Negative Sentiment: Insider selling — publicly reported insider sales have been heavy recently (multiple executives selling), which can be perceived negatively by some investors even if sales are for diversification or tax reasons. QuiverQuant: Insider activity and AMZN analysis

Insider Buying and Selling at Amazon.com

In other news, Director Jonathan Rubinstein sold 8,173 shares of the stock in a transaction on Friday, October 31st. The stock was sold at an average price of $250.03, for a total transaction of $2,043,495.19. Following the completion of the transaction, the director owned 80,030 shares in the company, valued at approximately $20,009,900.90. This represents a 9.27% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, CEO Matthew S. Garman sold 17,768 shares of Amazon.com stock in a transaction dated Friday, November 21st. The stock was sold at an average price of $216.90, for a total value of $3,853,879.20. Following the completion of the sale, the chief executive officer directly owned 6,273 shares of the company’s stock, valued at approximately $1,360,613.70. This trade represents a 73.91% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 79,734 shares of company stock valued at $18,534,017 in the last quarter. Insiders own 10.80% of the company’s stock.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.