Amazon.com, Inc. $AMZN is Grandview Asset Management LLC’s 9th Largest Position

Grandview Asset Management LLC lifted its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 6.9% in the 3rd quarter, HoldingsChannel reports. The institutional investor owned 34,317 shares of the e-commerce giant’s stock after purchasing an additional 2,202 shares during the quarter. Amazon.com accounts for approximately 2.1% of Grandview Asset Management LLC’s investment portfolio, making the stock its 9th biggest holding. Grandview Asset Management LLC’s holdings in Amazon.com were worth $7,535,000 at the end of the most recent quarter.

Other hedge funds have also recently made changes to their positions in the company. Brighton Jones LLC boosted its holdings in shares of Amazon.com by 10.9% in the 4th quarter. Brighton Jones LLC now owns 4,036,091 shares of the e-commerce giant’s stock valued at $885,478,000 after acquiring an additional 397,007 shares during the last quarter. Revolve Wealth Partners LLC raised its holdings in shares of Amazon.com by 4.1% during the fourth quarter. Revolve Wealth Partners LLC now owns 25,045 shares of the e-commerce giant’s stock worth $5,495,000 after purchasing an additional 986 shares during the last quarter. Bank Pictet & Cie Europe AG lifted its position in Amazon.com by 2.8% during the fourth quarter. Bank Pictet & Cie Europe AG now owns 2,016,869 shares of the e-commerce giant’s stock valued at $442,481,000 after purchasing an additional 54,987 shares during the period. Highview Capital Management LLC DE boosted its holdings in Amazon.com by 5.5% in the fourth quarter. Highview Capital Management LLC DE now owns 28,975 shares of the e-commerce giant’s stock valued at $6,357,000 after purchasing an additional 1,518 shares during the last quarter. Finally, Liberty Square Wealth Partners LLC acquired a new stake in Amazon.com during the 4th quarter worth about $2,153,000. 72.20% of the stock is owned by institutional investors and hedge funds.

Insider Activity

In related news, Director Jonathan Rubinstein sold 8,173 shares of the firm’s stock in a transaction dated Friday, October 31st. The shares were sold at an average price of $250.03, for a total value of $2,043,495.19. Following the transaction, the director directly owned 80,030 shares of the company’s stock, valued at approximately $20,009,900.90. This trade represents a 9.27% decrease in their position. The sale was disclosed in a filing with the SEC, which can be accessed through the SEC website. Also, CEO Douglas J. Herrington sold 22,000 shares of Amazon.com stock in a transaction dated Friday, October 31st. The stock was sold at an average price of $250.03, for a total value of $5,500,660.00. Following the completion of the sale, the chief executive officer owned 493,507 shares in the company, valued at approximately $123,391,555.21. The trade was a 4.27% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Over the last 90 days, insiders have sold 79,734 shares of company stock worth $18,534,017. Company insiders own 10.80% of the company’s stock.

Amazon.com Trading Down 3.4%

Shares of NASDAQ:AMZN opened at $231.00 on Wednesday. The business’s 50 day moving average price is $231.91 and its 200-day moving average price is $228.84. Amazon.com, Inc. has a 1 year low of $161.38 and a 1 year high of $258.60. The firm has a market capitalization of $2.47 trillion, a price-to-earnings ratio of 32.63, a price-to-earnings-growth ratio of 1.50 and a beta of 1.37. The company has a debt-to-equity ratio of 0.14, a current ratio of 1.01 and a quick ratio of 0.80.

Amazon.com (NASDAQ:AMZN) last issued its quarterly earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 EPS for the quarter, topping the consensus estimate of $1.57 by $0.38. The company had revenue of $180.17 billion during the quarter, compared to analyst estimates of $177.53 billion. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The firm’s revenue was up 13.4% compared to the same quarter last year. During the same quarter in the previous year, the firm earned $1.43 EPS. On average, equities research analysts forecast that Amazon.com, Inc. will post 6.31 earnings per share for the current fiscal year.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Analyst upgrades and higher price targets — several firms have raised targets or reiterated bullish ratings (Scotiabank bumped its PT to $300; other shops keep AMZN as a top pick), offering a multi‑month upside case if AWS/AI momentum continues. Scotiabank adjusts PT on Amazon to $300
• Positive Sentiment: AI / AWS bullish narrative — analysts (e.g., Bernstein) and social chatter highlight AWS revenue acceleration and AI workloads as high‑margin growth drivers that could re‑rate the stock over 2026. Amazon seen as strong AI bull case (Bernstein)
• Positive Sentiment: Options/pricing signals show potential contrarian upside — high near‑term put yields suggest hedging demand and a possible oversold setup ahead of earnings, which some traders read as an opportunity for a post‑earnings rally. Is Amazon Too Cheap Ahead of Earnings? (Barchart)
• Positive Sentiment: Product and commerce expansion — operational moves like Dash Cart payment upgrades and UK quick‑commerce pilots support longer‑term retail convenience gains that could improve margins/retention over time. Amazon adds more payment options to Dash Cart
• Neutral Sentiment: Near‑term trading strategies vary — some investors are buying ahead of earnings for a “catch‑up” trade while others prefer to wait for the report to avoid a sell‑the‑news move; the upcoming Q4 print is the main catalyst. 2 Ways to Trade Amazon Ahead of Earnings (MarketBeat)
• Negative Sentiment: Tariff‑driven price pressure — CEO Andy Jassy said tariffs are starting to “creep” into consumer prices as pre‑bought inventory runs down, a development that can hurt demand and squeeze third‑party seller dynamics on the platform. Tariffs starting to bump up product prices (Reuters)
• Negative Sentiment: Macro / market headwinds — a tech‑led selloff tied to geopolitical rhetoric weighed on the Magnificent Seven broadly, making AMZN more sensitive to headline risk today. Tech stocks lead selloff amid rhetoric (Investopedia)
• Negative Sentiment: Insider selling — publicly reported insider sales have been heavy recently (multiple executives selling), which can be perceived negatively by some investors even if sales are for diversification or tax reasons. QuiverQuant: Insider activity and AMZN analysis

Wall Street Analyst Weigh In

Several equities analysts have recently issued reports on the company. Cowen reissued a “buy” rating on shares of Amazon.com in a report on Tuesday, January 13th. Rothschild & Co Redburn reiterated a “neutral” rating and set a $250.00 price target on shares of Amazon.com in a research report on Tuesday, November 18th. CICC Research boosted their price target on Amazon.com from $240.00 to $280.00 and gave the company an “outperform” rating in a report on Wednesday, November 5th. DA Davidson upped their price objective on Amazon.com from $265.00 to $300.00 and gave the stock a “buy” rating in a research report on Friday, October 31st. Finally, Robert W. Baird set a $285.00 target price on shares of Amazon.com and gave the company an “outperform” rating in a report on Friday, October 31st. One equities research analyst has rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and four have issued a Hold rating to the stock. According to data from MarketBeat.com, Amazon.com currently has a consensus rating of “Moderate Buy” and an average target price of $296.41.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.