Cottonwood Capital Advisors LLC Has $686,000 Holdings in Amazon.com, Inc. $AMZN

Cottonwood Capital Advisors LLC trimmed its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 63.8% during the third quarter, HoldingsChannel reports. The fund owned 3,124 shares of the e-commerce giant’s stock after selling 5,515 shares during the period. Cottonwood Capital Advisors LLC’s holdings in Amazon.com were worth $686,000 as of its most recent SEC filing.

Other institutional investors and hedge funds have also recently added to or reduced their stakes in the company. Kathmere Capital Management LLC increased its holdings in Amazon.com by 14.6% during the 3rd quarter. Kathmere Capital Management LLC now owns 25,957 shares of the e-commerce giant’s stock worth $5,699,000 after purchasing an additional 3,299 shares in the last quarter. Twelve Points Wealth Management LLC boosted its position in shares of Amazon.com by 5.5% during the third quarter. Twelve Points Wealth Management LLC now owns 3,415 shares of the e-commerce giant’s stock worth $750,000 after buying an additional 178 shares during the period. Spirepoint Private Client LLC grew its holdings in shares of Amazon.com by 5.6% during the third quarter. Spirepoint Private Client LLC now owns 84,485 shares of the e-commerce giant’s stock worth $18,550,000 after buying an additional 4,488 shares in the last quarter. Gladstone Institutional Advisory LLC raised its position in Amazon.com by 9.3% in the 3rd quarter. Gladstone Institutional Advisory LLC now owns 216,751 shares of the e-commerce giant’s stock valued at $47,592,000 after buying an additional 18,415 shares during the last quarter. Finally, Yoder Wealth Management Inc. lifted its stake in Amazon.com by 4.1% in the 3rd quarter. Yoder Wealth Management Inc. now owns 10,504 shares of the e-commerce giant’s stock valued at $2,306,000 after acquiring an additional 413 shares in the last quarter. 72.20% of the stock is owned by institutional investors and hedge funds.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Analyst upgrades and higher price targets — several firms have raised targets or reiterated bullish ratings (Scotiabank bumped its PT to $300; other shops keep AMZN as a top pick), offering a multi‑month upside case if AWS/AI momentum continues. Scotiabank adjusts PT on Amazon to $300
• Positive Sentiment: AI / AWS bullish narrative — analysts (e.g., Bernstein) and social chatter highlight AWS revenue acceleration and AI workloads as high‑margin growth drivers that could re‑rate the stock over 2026. Amazon seen as strong AI bull case (Bernstein)
• Positive Sentiment: Options/pricing signals show potential contrarian upside — high near‑term put yields suggest hedging demand and a possible oversold setup ahead of earnings, which some traders read as an opportunity for a post‑earnings rally. Is Amazon Too Cheap Ahead of Earnings? (Barchart)
• Positive Sentiment: Product and commerce expansion — operational moves like Dash Cart payment upgrades and UK quick‑commerce pilots support longer‑term retail convenience gains that could improve margins/retention over time. Amazon adds more payment options to Dash Cart
• Neutral Sentiment: Near‑term trading strategies vary — some investors are buying ahead of earnings for a “catch‑up” trade while others prefer to wait for the report to avoid a sell‑the‑news move; the upcoming Q4 print is the main catalyst. 2 Ways to Trade Amazon Ahead of Earnings (MarketBeat)
• Negative Sentiment: Tariff‑driven price pressure — CEO Andy Jassy said tariffs are starting to “creep” into consumer prices as pre‑bought inventory runs down, a development that can hurt demand and squeeze third‑party seller dynamics on the platform. Tariffs starting to bump up product prices (Reuters)
• Negative Sentiment: Macro / market headwinds — a tech‑led selloff tied to geopolitical rhetoric weighed on the Magnificent Seven broadly, making AMZN more sensitive to headline risk today. Tech stocks lead selloff amid rhetoric (Investopedia)
• Negative Sentiment: Insider selling — publicly reported insider sales have been heavy recently (multiple executives selling), which can be perceived negatively by some investors even if sales are for diversification or tax reasons. QuiverQuant: Insider activity and AMZN analysis

Analysts Set New Price Targets

A number of research firms have recently issued reports on AMZN. President Capital lifted their price objective on shares of Amazon.com from $280.00 to $320.00 and gave the company a “buy” rating in a report on Tuesday, November 4th. Rothschild & Co Redburn reiterated a “neutral” rating and issued a $250.00 price target on shares of Amazon.com in a research note on Tuesday, November 18th. JMP Securities set a $300.00 price objective on shares of Amazon.com in a research note on Friday, October 31st. JPMorgan Chase & Co. reaffirmed a “buy” rating and issued a $305.00 target price on shares of Amazon.com in a research report on Friday, December 12th. Finally, China Renaissance upped their target price on Amazon.com from $278.00 to $300.00 and gave the stock a “buy” rating in a report on Monday, November 3rd. One research analyst has rated the stock with a Strong Buy rating, fifty-six have assigned a Buy rating and four have given a Hold rating to the company. Based on data from MarketBeat.com, the stock currently has an average rating of “Moderate Buy” and an average price target of $296.41.

Insider Transactions at Amazon.com

In related news, CEO Matthew S. Garman sold 17,768 shares of the company’s stock in a transaction dated Friday, November 21st. The shares were sold at an average price of $216.90, for a total value of $3,853,879.20. Following the transaction, the chief executive officer owned 6,273 shares in the company, valued at approximately $1,360,613.70. This represents a 73.91% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, CEO Douglas J. Herrington sold 22,000 shares of the stock in a transaction dated Friday, October 31st. The shares were sold at an average price of $250.03, for a total transaction of $5,500,660.00. Following the completion of the transaction, the chief executive officer directly owned 493,507 shares in the company, valued at approximately $123,391,555.21. This represents a 4.27% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Over the last 90 days, insiders sold 79,734 shares of company stock valued at $18,534,017. Corporate insiders own 10.80% of the company’s stock.

Amazon.com Price Performance

Shares of NASDAQ AMZN opened at $231.00 on Wednesday. The company has a quick ratio of 0.80, a current ratio of 1.01 and a debt-to-equity ratio of 0.14. The business’s 50 day moving average price is $231.91 and its two-hundred day moving average price is $228.84. The company has a market cap of $2.47 trillion, a PE ratio of 32.63, a price-to-earnings-growth ratio of 1.50 and a beta of 1.37. Amazon.com, Inc. has a twelve month low of $161.38 and a twelve month high of $258.60.

Amazon.com (NASDAQ:AMZN) last issued its earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 EPS for the quarter, topping the consensus estimate of $1.57 by $0.38. The company had revenue of $180.17 billion during the quarter, compared to the consensus estimate of $177.53 billion. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The firm’s revenue for the quarter was up 13.4% compared to the same quarter last year. During the same period in the previous year, the company posted $1.43 EPS. On average, analysts predict that Amazon.com, Inc. will post 6.31 EPS for the current year.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.