Gunderson Capital Management Inc. Purchases 5,052 Shares of Amazon.com, Inc. $AMZN

Gunderson Capital Management Inc. grew its holdings in Amazon.com, Inc. (NASDAQ:AMZN) by 52.1% during the 3rd quarter, according to its most recent filing with the Securities and Exchange Commission. The fund owned 14,751 shares of the e-commerce giant’s stock after purchasing an additional 5,052 shares during the quarter. Gunderson Capital Management Inc.’s holdings in Amazon.com were worth $3,239,000 at the end of the most recent reporting period.

Other institutional investors also recently modified their holdings of the company. Vanguard Group Inc. lifted its stake in shares of Amazon.com by 2.1% in the 2nd quarter. Vanguard Group Inc. now owns 849,721,601 shares of the e-commerce giant’s stock valued at $186,420,422,000 after purchasing an additional 17,447,045 shares during the period. State Street Corp lifted its stake in Amazon.com by 1.4% in the second quarter. State Street Corp now owns 374,097,285 shares of the e-commerce giant’s stock valued at $82,073,203,000 after buying an additional 5,163,208 shares during the period. Geode Capital Management LLC boosted its holdings in Amazon.com by 1.7% during the second quarter. Geode Capital Management LLC now owns 216,717,657 shares of the e-commerce giant’s stock worth $47,332,625,000 after buying an additional 3,721,658 shares during the last quarter. Kingstone Capital Partners Texas LLC boosted its holdings in Amazon.com by 542,733.6% during the second quarter. Kingstone Capital Partners Texas LLC now owns 132,641,388 shares of the e-commerce giant’s stock worth $29,100,194,000 after buying an additional 132,616,953 shares during the last quarter. Finally, Norges Bank acquired a new position in shares of Amazon.com during the 2nd quarter worth about $27,438,011,000. Institutional investors and hedge funds own 72.20% of the company’s stock.

Insider Buying and Selling at Amazon.com

In related news, CEO Douglas J. Herrington sold 22,000 shares of the firm’s stock in a transaction on Friday, October 31st. The shares were sold at an average price of $250.03, for a total value of $5,500,660.00. Following the completion of the transaction, the chief executive officer owned 493,507 shares of the company’s stock, valued at approximately $123,391,555.21. This trade represents a 4.27% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, Director Jonathan Rubinstein sold 8,173 shares of Amazon.com stock in a transaction on Friday, October 31st. The shares were sold at an average price of $250.03, for a total transaction of $2,043,495.19. Following the completion of the sale, the director owned 80,030 shares in the company, valued at $20,009,900.90. The trade was a 9.27% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 79,734 shares of company stock valued at $18,534,017 in the last three months. 10.80% of the stock is currently owned by insiders.

Analysts Set New Price Targets

A number of brokerages recently weighed in on AMZN. Scotiabank increased their price target on shares of Amazon.com from $275.00 to $300.00 and gave the company an “outperform” rating in a research report on Tuesday. Sanford C. Bernstein set a $300.00 target price on shares of Amazon.com and gave the company an “outperform” rating in a research note on Friday, October 31st. Rosenblatt Securities reissued a “buy” rating and set a $305.00 price target on shares of Amazon.com in a research report on Thursday, December 4th. Truist Financial set a $290.00 price target on shares of Amazon.com in a report on Friday, October 31st. Finally, President Capital upped their price objective on shares of Amazon.com from $280.00 to $320.00 and gave the company a “buy” rating in a research report on Tuesday, November 4th. One analyst has rated the stock with a Strong Buy rating, fifty-six have assigned a Buy rating and four have given a Hold rating to the stock. Based on data from MarketBeat, Amazon.com has an average rating of “Moderate Buy” and an average target price of $296.41.

Amazon.com Stock Down 3.4%

NASDAQ:AMZN opened at $231.00 on Wednesday. The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.80 and a current ratio of 1.01. The company has a market cap of $2.47 trillion, a PE ratio of 32.63, a PEG ratio of 1.50 and a beta of 1.37. Amazon.com, Inc. has a 52-week low of $161.38 and a 52-week high of $258.60. The stock has a 50-day simple moving average of $231.91 and a 200 day simple moving average of $228.84.

Amazon.com (NASDAQ:AMZN) last released its earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 EPS for the quarter, beating the consensus estimate of $1.57 by $0.38. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The firm had revenue of $180.17 billion for the quarter, compared to analysts’ expectations of $177.53 billion. During the same quarter in the previous year, the business posted $1.43 EPS. The business’s quarterly revenue was up 13.4% compared to the same quarter last year. On average, sell-side analysts expect that Amazon.com, Inc. will post 6.31 EPS for the current fiscal year.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Analyst upgrades and higher price targets — several firms have raised targets or reiterated bullish ratings (Scotiabank bumped its PT to $300; other shops keep AMZN as a top pick), offering a multi‑month upside case if AWS/AI momentum continues. Scotiabank adjusts PT on Amazon to $300
• Positive Sentiment: AI / AWS bullish narrative — analysts (e.g., Bernstein) and social chatter highlight AWS revenue acceleration and AI workloads as high‑margin growth drivers that could re‑rate the stock over 2026. Amazon seen as strong AI bull case (Bernstein)
• Positive Sentiment: Options/pricing signals show potential contrarian upside — high near‑term put yields suggest hedging demand and a possible oversold setup ahead of earnings, which some traders read as an opportunity for a post‑earnings rally. Is Amazon Too Cheap Ahead of Earnings? (Barchart)
• Positive Sentiment: Product and commerce expansion — operational moves like Dash Cart payment upgrades and UK quick‑commerce pilots support longer‑term retail convenience gains that could improve margins/retention over time. Amazon adds more payment options to Dash Cart
• Neutral Sentiment: Near‑term trading strategies vary — some investors are buying ahead of earnings for a “catch‑up” trade while others prefer to wait for the report to avoid a sell‑the‑news move; the upcoming Q4 print is the main catalyst. 2 Ways to Trade Amazon Ahead of Earnings (MarketBeat)
• Negative Sentiment: Tariff‑driven price pressure — CEO Andy Jassy said tariffs are starting to “creep” into consumer prices as pre‑bought inventory runs down, a development that can hurt demand and squeeze third‑party seller dynamics on the platform. Tariffs starting to bump up product prices (Reuters)
• Negative Sentiment: Macro / market headwinds — a tech‑led selloff tied to geopolitical rhetoric weighed on the Magnificent Seven broadly, making AMZN more sensitive to headline risk today. Tech stocks lead selloff amid rhetoric (Investopedia)
• Negative Sentiment: Insider selling — publicly reported insider sales have been heavy recently (multiple executives selling), which can be perceived negatively by some investors even if sales are for diversification or tax reasons. QuiverQuant: Insider activity and AMZN analysis

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.