Booking (NASDAQ:BKNG – Get Free Report) and Chewy (NYSE:CHWY – Get Free Report) are both large-cap retail/wholesale companies, but which is the better business? We will contrast the two businesses based on the strength of their institutional ownership, risk, earnings, valuation, profitability, analyst recommendations and dividends.
Institutional & Insider Ownership
92.4% of Booking shares are held by institutional investors. Comparatively, 93.1% of Chewy shares are held by institutional investors. 0.2% of Booking shares are held by company insiders. Comparatively, 0.4% of Chewy shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
Profitability
This table compares Booking and Chewy’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Booking | 19.37% | -134.86% | 25.39% |
| Chewy | 1.22% | 50.45% | 5.19% |
Risk and Volatility
Analyst Ratings
This is a summary of recent ratings and target prices for Booking and Chewy, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Booking | 0 | 8 | 26 | 1 | 2.80 |
| Chewy | 0 | 5 | 19 | 2 | 2.88 |
Booking presently has a consensus price target of $6,141.52, indicating a potential upside of 19.60%. Chewy has a consensus price target of $46.28, indicating a potential upside of 38.20%. Given Chewy’s stronger consensus rating and higher possible upside, analysts plainly believe Chewy is more favorable than Booking.
Valuation & Earnings
This table compares Booking and Chewy”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Booking | $23.74 billion | 6.97 | $5.88 billion | $153.86 | 33.37 |
| Chewy | $11.86 billion | 1.17 | $392.74 million | $0.35 | 95.67 |
Booking has higher revenue and earnings than Chewy. Booking is trading at a lower price-to-earnings ratio than Chewy, indicating that it is currently the more affordable of the two stocks.
Summary
Chewy beats Booking on 8 of the 15 factors compared between the two stocks.
About Booking
Booking Holdings Inc, formerly The Priceline Group Inc., is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its Booking.com, priceline.com and agoda.com brands. Its other brands include KAYAK, Rentalcars.com and OpenTable, Inc. (OpenTable). As of December 31, 2016, Booking.com offered accommodation reservation services for over 1,115,000 properties in over 220 countries and territories on its various Websites and in over 40 languages, which included over 568,000 vacation rental properties (updated property counts were available on the Booking.com Website).
About Chewy
Chewy, Inc., together with its subsidiaries, engages in the pure play e-commerce business in the United States. It provides pet food and treats, pet supplies and pet medications, and other pet-health products, as well as pet services for dogs, cats, fish, birds, small pets, horses, and reptiles through its retail websites and mobile applications. The company was founded in 2010 and is based in Plantation, Florida.
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