Banzai International (NASDAQ:BNZI) & WPP (NYSE:WPP) Critical Analysis

WPP (NYSE:WPP) and Banzai International (NASDAQ:BNZI) are both business services companies, but which is the better investment? We will contrast the two businesses based on the strength of their dividends, earnings, risk, institutional ownership, profitability, analyst recommendations and valuation.

Profitability

This table compares WPP and Banzai International’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
WPP	N/A	N/A	N/A
Banzai International	-233.45%	-1,082.13%	-74.79%

Insider and Institutional Ownership

4.3% of WPP shares are held by institutional investors. Comparatively, 96.8% of Banzai International shares are held by institutional investors. 1.0% of WPP shares are held by insiders. Comparatively, 2.8% of Banzai International shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Valuation and Earnings

This table compares WPP and Banzai International”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
WPP	$18.84 billion	0.21	$692.62 million	N/A	N/A
Banzai International	$4.53 million	1.77	-$31.51 million	($6.55)	-0.18

WPP has higher revenue and earnings than Banzai International.

Analyst Ratings

This is a summary of current ratings and price targets for WPP and Banzai International, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
WPP	2	4	1	0	1.86
Banzai International	1	0	2	0	2.33

Banzai International has a consensus target price of $260.00, suggesting a potential upside of 21,748.74%. Given Banzai International’s stronger consensus rating and higher possible upside, analysts plainly believe Banzai International is more favorable than WPP.

Volatility and Risk

WPP has a beta of 0.8, suggesting that its stock price is 20% less volatile than the S&P 500. Comparatively, Banzai International has a beta of -0.56, suggesting that its stock price is 156% less volatile than the S&P 500.

About WPP

WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. It offers marketing strategy, creative ideation, production, commerce, influencer marketing, social media management, and technology implementation services; media strategy, planning, buying and activation, commerce media, data analytics, and consulting services; and media management, public affairs, reputation, risk and crisis management, social media management, and strategic advisory services. The company also provides brand consulting, brand identity, product and service design, and corporate and brand publication services. WPP plc was founded in 1985 and is based in London, the United Kingdom.

About Banzai International

Banzai International, Inc., a marketing technology company, provides data-driven marketing and sales solutions for various businesses in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. Its products include Demio, a browser-based webinar platform with data and marketing features designed to help businesses engage with their audience through live events and on-demand, interactive video content; Boost, a software-as-a-service (SaaS) solution for social sharing by event registrants; and Reach, a SaaS and managed service to increase registration and attendance of marketing events. The company serves healthcare, financial services, e-commerce, technology, media, and other industries. Banzai International, Inc. was founded in 2015 and is based in Bainbridge Island, Washington.