ZoomInfo Technologies (NASDAQ:ZI) versus Leafly (OTC:LFLY) Critical Comparison

Leafly (OTC:LFLY) and ZoomInfo Technologies (NASDAQ:ZI) are both medical companies, but which is the better business? We will compare the two companies based on the strength of their institutional ownership, risk, earnings, profitability, analyst recommendations, dividends and valuation.

Analyst Recommendations

This is a summary of recent ratings for Leafly and ZoomInfo Technologies, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Leafly	0	0	0	0	0.00
ZoomInfo Technologies	1	8	4	0	2.23

ZoomInfo Technologies has a consensus target price of $11.50, suggesting a potential upside of 78.29%. Given ZoomInfo Technologies’ stronger consensus rating and higher probable upside, analysts plainly believe ZoomInfo Technologies is more favorable than Leafly.

Profitability

This table compares Leafly and ZoomInfo Technologies’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Leafly	-14.65%	N/A	-25.26%
ZoomInfo Technologies	0.74%	12.05%	3.46%

Insider and Institutional Ownership

15.6% of Leafly shares are held by institutional investors. Comparatively, 95.5% of ZoomInfo Technologies shares are held by institutional investors. 6.9% of Leafly shares are held by company insiders. Comparatively, 9.0% of ZoomInfo Technologies shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Risk and Volatility

Leafly has a beta of 1.12, indicating that its share price is 12% more volatile than the S&P 500. Comparatively, ZoomInfo Technologies has a beta of 1.02, indicating that its share price is 2% more volatile than the S&P 500.

Valuation and Earnings

This table compares Leafly and ZoomInfo Technologies”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Leafly	$35.87 million	3.24	-$9.50 million	($1.60)	-23.13
ZoomInfo Technologies	$1.21 billion	1.82	$107.30 million	$0.12	53.75

ZoomInfo Technologies has higher revenue and earnings than Leafly. Leafly is trading at a lower price-to-earnings ratio than ZoomInfo Technologies, indicating that it is currently the more affordable of the two stocks.

Summary

ZoomInfo Technologies beats Leafly on 12 of the 14 factors compared between the two stocks.

About Leafly

Leafly Holdings, Inc. owns and operates a platform to provide consumers with cannabis information and connects consumers to cannabis brands and licensed retailers. The company offers subscription-based marketplace listings, digital advertising solutions, and software as a service-based tools to cannabis retailers; and information, reviews, menus, and ordering and delivery options to its audience through its website and mobile applications. Leafly Holdings, Inc. was founded in 2010 and is headquartered in Seattle, Washington.

About ZoomInfo Technologies

ZoomInfo Technologies Inc., together with its subsidiaries, provides go-to-market intelligence and engagement platform for sales and marketing teams in the United States and internationally. The company's cloud-based platform provides information on organizations and professionals to help users identify target customers and decision makers, obtain continually updated predictive lead and company scoring, monitor buying signals and other attributes of target companies, craft messages, engage through automated sales tools, and track progress through the deal cycle. It serves enterprises, mid-market companies, and down to small businesses that operate in various industry, including software, business services, manufacturing, telecommunications, financial services, media and internet, transportation, education, hospitality, and real estate. The company was founded in 2007 and is headquartered in Vancouver, Washington.