Hardy Reed LLC Sells 6,290 Shares of Alphabet Inc. $GOOG

Hardy Reed LLC lessened its stake in Alphabet Inc. (NASDAQ:GOOG) by 18.9% during the third quarter, according to its most recent filing with the Securities and Exchange Commission. The firm owned 26,942 shares of the information services provider’s stock after selling 6,290 shares during the quarter. Alphabet makes up approximately 0.5% of Hardy Reed LLC’s portfolio, making the stock its 28th biggest holding. Hardy Reed LLC’s holdings in Alphabet were worth $6,562,000 at the end of the most recent reporting period.

Several other institutional investors and hedge funds have also bought and sold shares of the company. University of Illinois Foundation bought a new stake in Alphabet in the 2nd quarter valued at about $31,000. Manning & Napier Advisors LLC purchased a new position in shares of Alphabet in the third quarter worth about $32,000. Horrell Capital Management Inc. raised its position in shares of Alphabet by 100.0% in the second quarter. Horrell Capital Management Inc. now owns 200 shares of the information services provider’s stock valued at $35,000 after purchasing an additional 100 shares during the period. LGT Financial Advisors LLC purchased a new stake in shares of Alphabet during the 2nd quarter valued at approximately $37,000. Finally, Briaud Financial Planning Inc bought a new position in Alphabet in the 2nd quarter worth approximately $39,000. 27.26% of the stock is owned by institutional investors.

Wall Street Analysts Forecast Growth

GOOG has been the topic of a number of analyst reports. Cantor Fitzgerald reissued a “neutral” rating on shares of Alphabet in a report on Tuesday, January 20th. Wedbush reiterated an “outperform” rating and issued a $370.00 price target on shares of Alphabet in a research report on Thursday, February 5th. BNP Paribas Exane initiated coverage on Alphabet in a report on Monday, November 24th. They set an “outperform” rating on the stock. Rosenblatt Securities set a $279.00 target price on Alphabet in a research note on Thursday, October 30th. Finally, Piper Sandler reiterated an “overweight” rating and set a $395.00 price target on shares of Alphabet in a research report on Thursday, February 5th. Eight equities research analysts have rated the stock with a Strong Buy rating, twenty-eight have given a Buy rating, four have assigned a Hold rating and one has issued a Sell rating to the company. According to data from MarketBeat, the company currently has an average rating of “Buy” and a consensus price target of $343.90.

Alphabet Stock Performance

NASDAQ:GOOG opened at $303.94 on Thursday. The stock has a market cap of $3.68 trillion, a P/E ratio of 28.12, a PEG ratio of 1.78 and a beta of 1.10. The company has a quick ratio of 2.01, a current ratio of 2.01 and a debt-to-equity ratio of 0.11. The business’s 50-day moving average price is $321.07 and its two-hundred day moving average price is $277.91. Alphabet Inc. has a twelve month low of $142.66 and a twelve month high of $350.15.

Alphabet (NASDAQ:GOOG) last posted its quarterly earnings data on Wednesday, February 4th. The information services provider reported $2.82 earnings per share for the quarter, topping the consensus estimate of $2.59 by $0.23. The company had revenue of $113.83 billion for the quarter, compared to analysts’ expectations of $111.24 billion. Alphabet had a net margin of 32.81% and a return on equity of 35.01%. Alphabet’s revenue for the quarter was up 18.0% compared to the same quarter last year. During the same period in the prior year, the business earned $2.15 earnings per share. As a group, equities analysts predict that Alphabet Inc. will post 8.89 EPS for the current fiscal year.

Alphabet Dividend Announcement

The business also recently disclosed a quarterly dividend, which will be paid on Monday, March 16th. Stockholders of record on Monday, March 9th will be given a dividend of $0.21 per share. The ex-dividend date is Monday, March 9th. This represents a $0.84 annualized dividend and a dividend yield of 0.3%. Alphabet’s dividend payout ratio (DPR) is 7.77%.

Insider Activity at Alphabet

In related news, CAO Amie Thuener O’toole sold 2,778 shares of the stock in a transaction on Monday, December 15th. The stock was sold at an average price of $312.30, for a total value of $867,569.40. Following the transaction, the chief accounting officer owned 8,962 shares of the company’s stock, valued at $2,798,832.60. This represents a 23.66% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. Also, major shareholder 2017 Gp L.L.C. Gv sold 1,845,308 shares of Alphabet stock in a transaction dated Friday, January 30th. The stock was sold at an average price of $19.00, for a total value of $35,060,852.00. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 2,032,408 shares of company stock valued at $94,926,707 over the last ninety days. 12.99% of the stock is currently owned by insiders.

Alphabet News Roundup

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: AI momentum: Analysts and commentators are highlighting Gemini and Google Cloud as major growth drivers (upgrades and optimistic forecasts tied to AI-driven revenue and margin improvements). This narrative is supporting the stock. Article Title
• Positive Sentiment: YouTube ad strength and double‑digit cloud revenue gains are being cited as near-term earnings/revenue support that helped lift sentiment. Article Title
• Positive Sentiment: Analyst/ratings momentum: DZ Bank and other firms have issued bullish takes (upgrades/strong‑buy calls), which can attract buyers after recent pullbacks. Article Title
• Positive Sentiment: Institutional conviction: Some large managers (e.g., Royal Bank of Canada) added to GOOG in 13F filings and Berkshire Hathaway kept its Google exposure — signals that long‑term holders remain constructive. Article Title
• Neutral Sentiment: Product cadence: Google set I/O for May 19–20 and is broadly expected to show new AI hardware (smart glasses) — a medium‑term catalyst, but timing and monetization remain speculative. Article Title
• Neutral Sentiment: Regulatory/watch items: Waymo defended its use of remote assistance before Congress; it’s a reputational/regulatory story to watch but not immediate earnings pressure. Article Title
• Negative Sentiment: Institutional trimming: Multiple big funds trimmed GOOGL in recent 13F filings (Ameriprise, Northern Trust, Veritas, First Pacific), which creates supply pressure and suggests some profit‑taking/rebalancing. Article Title Article Title
• Negative Sentiment: CapEx and margin concerns: Coverage highlights heavy AI/dc spending across hyperscalers; investors are treating elevated 2026 capex as a near‑term headwind that can cap multiples even if it supports long‑term moat. Article Title
• Negative Sentiment: Insider selling and high‑profile trims: A board director sold 600 shares (disclosed) and prominent value managers (e.g., Terry Smith, Bill Ackman) reduced GOOGL exposure in filings — signals that can amplify near‑term selling. Article Title

About Alphabet

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.