Critical Review: Ziff Davis (NASDAQ:ZD) versus Sun Pacific (OTCMKTS:SNPW)

Ziff Davis (NASDAQ:ZD) and Sun Pacific (OTCMKTS:SNPW) are both communication services companies, but which is the better investment? We will contrast the two businesses based on the strength of their institutional ownership, profitability, earnings, valuation, risk, dividends and analyst recommendations.

Profitability

This table compares Ziff Davis and Sun Pacific’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Ziff Davis	3.04%	13.97%	7.52%
Sun Pacific	N/A	N/A	N/A

Analyst Recommendations

This is a breakdown of recent ratings and recommmendations for Ziff Davis and Sun Pacific, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Ziff Davis	0	2	4	0	2.67
Sun Pacific	0	0	0	0	N/A

Ziff Davis presently has a consensus target price of $81.17, indicating a potential upside of 58.99%. Given Ziff Davis’ higher possible upside, equities analysts plainly believe Ziff Davis is more favorable than Sun Pacific.

Insider & Institutional Ownership

99.8% of Ziff Davis shares are owned by institutional investors. 2.3% of Ziff Davis shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Earnings and Valuation

This table compares Ziff Davis and Sun Pacific’s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Ziff Davis	$1.36 billion	1.73	$41.50 million	$0.82	62.26
Sun Pacific	N/A	N/A	N/A	N/A	N/A

Ziff Davis has higher revenue and earnings than Sun Pacific.

Summary

Ziff Davis beats Sun Pacific on 8 of the 8 factors compared between the two stocks.

About Ziff Davis

Ziff Davis, Inc., together with its subsidiaries, operates as a digital media and internet company in the United States and internationally. The company offers PCMag, an online resource for laboratory-based product reviews, technology news, buying guides, and research papers; Mashable for publishing technology and culture content; Spiceworks Ziff Davis provides digital content of IT products and services; retailMeNot, a savings destination platform; Offers.com, a coupon and deals website; and event-based properties, including BlackFriday.com, TheBlackFriday.com, BestBlackFriday.com, and DealsofAmerica.com. It also offers gaming and entertainment content under the IGN Entertainment and Humble Bundle brands; and information on internet connectivity under the Ookla, Ekahau, Downdetector, and RootMetrics brands. The company also offers digital content and information services for health and wellness consumers under the Everyday Health, DailyOM, Lose It!, Diabetes Daily, Castle Connolly, and Migraine Again brands; pregnancy and parenting content under the BabyCenter, Emma's Diary, and What to Expect brands; and Medpage Today that delivers medical news. In addition, the company offers PRIME Education, a medical education program for healthcare professionals; and Health eCareers, a digital portal for healthcare professionals. Further, it provides endpoint and email security, security awareness training, secure backup and file sharing, and virtual private network solutions under the IPVanish, VIPRE, Livedrive, Inspired eLearning, and SugarSync brands; and email marketing and delivery solutions, search engine optimization tools, and voice and text communication services under the Campaigner, iContact, SMTP, Kickbox, MOZ Pro, MOZ Local, Stat Analytics, eVoice, and Line2 brands. The company was formerly known as j2 Global, Inc. and changed its name to Ziff Davis, Inc. in October 2021. Ziff Davis, Inc. was incorporated in 2014 and is headquartered in New York, New York.

About Sun Pacific

Sun Pacific Holding Corp., a green energy company, provides solar panel and lighting products in the United States. The company offers solar bus stops, solar trashcans, and street kiosks, as well as advertising services. It also provides general, government, and other contracting services. In addition, the company engages in waste to energy business. Sun Pacific Holding Corp. was incorporated in 2009 and is based in Manalapan, New Jersey.