Apple (NASDAQ: AAPL) May Introduce 99 Cent TV Rentals, New AppleTV, New iPod Touch on Sept 7th

Apple (NASDAQ: AAPL) may be introducing 99 cent TV show rentals, a new iPod Touch, and potentially a new Apple TV at a September 7th press event, according to a report from Bloomberg News.

Bloomberg reported that Apple’s press event may bring the introduction of 99-cent tv show rentals which will feature content partners from News Corp, along with CBS, NBC Universal and Walt Disney. Bloomberg said that these partners are in advanced talks to introduce a rental service over iTunes, according to the report. The report said that shows will be available within the 24 hours of the show to iTunes users for $0.99 and will be available for 48 hours. PC World noted that the event will be taking just a couple of weeks before the fall television season comes underway.

It is also widely rumored that Apple will introduce a new iPod Touch that features a retina display and a camera. It’s expected that the new device will have the ability to do to FaceTime video calls  and essentially be an iPhone 4 without the phone technology, in line with previous updates to the iPod Touch.

Bloomberg also reported that Apple may be introducing a $99.00 version of the Apple TV. A number of rumors have come out during the last several weeks, suggesting that the name iTV may be used for the new devices, despite Apple not owning the copyright to the name. Digg CEO Kevin Rose said that the new Apple TV will overshadow the iPad and the iPhone lines, citing rumors that he had heard from an Apple employee.

Apple Inc. (Apple) designs, manufactures, and markets personal computers, mobile communication devices, and portable digital music and video players, and sells a variety of related software, services, peripherals, and networking solutions. The Company sells its products worldwide through its online stores, its retail stores, its direct sales force, and third-party wholesalers, resellers, and value-added resellers. In addition, the Company sells a variety of third-party Macintosh (Mac), iPhone and iPod compatible products, including application software, printers, storage devices, speakers, headphones, and various other accessories and peripherals through its online and retail stores, and digital content and applications through the iTunes Store. The Company sells to consumer, small and mid-sized business (SMB), education, enterprise, government and creative customers. In December 2009, the Company acquired digital music service Lala.

Shares of AAPL traded down 0.77% hitting $238.02 during mid-day trading on Tuesday.

Leave a Reply