Bilibili (NASDAQ:BILI – Get Free Report) and FOX (NASDAQ:FOX – Get Free Report) are both large-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, valuation, earnings, risk, dividends, institutional ownership and profitability.
Profitability
This table compares Bilibili and FOX’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Bilibili | 2.60% | 6.99% | 2.78% |
| FOX | 12.35% | 18.61% | 9.60% |
Risk & Volatility
Bilibili has a beta of 0.66, suggesting that its share price is 34% less volatile than the S&P 500. Comparatively, FOX has a beta of 0.55, suggesting that its share price is 45% less volatile than the S&P 500.
Valuation & Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Bilibili | $3.68 billion | 3.81 | -$184.51 million | $0.25 | 134.12 |
| FOX | $16.30 billion | 1.78 | $2.26 billion | $4.45 | 14.68 |
FOX has higher revenue and earnings than Bilibili. FOX is trading at a lower price-to-earnings ratio than Bilibili, indicating that it is currently the more affordable of the two stocks.
Analyst Ratings
This is a breakdown of recent ratings for Bilibili and FOX, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Bilibili | 0 | 4 | 6 | 1 | 2.73 |
| FOX | 0 | 0 | 4 | 1 | 3.20 |
Bilibili presently has a consensus price target of $29.61, suggesting a potential downside of 11.68%. FOX has a consensus price target of $82.50, suggesting a potential upside of 26.26%. Given FOX’s stronger consensus rating and higher probable upside, analysts clearly believe FOX is more favorable than Bilibili.
Institutional and Insider Ownership
16.1% of Bilibili shares are owned by institutional investors. Comparatively, 26.4% of FOX shares are owned by institutional investors. 22.2% of Bilibili shares are owned by insiders. Comparatively, 23.1% of FOX shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.
Summary
FOX beats Bilibili on 10 of the 14 factors compared between the two stocks.
About Bilibili
Bilibili Inc. provides online entertainment services for the young generations in the People's Republic of China. It offers a range of digital content, including professional user generated videos, mobile games, and value-added services, such as live broadcasting, occupationally generated videos, audio drama on Maoer, and comics on Bilibili Comic. The company also provides advertising services; and IP derivatives and other services. In addition, it engages in the business and technology development activities; e-commerce business; and video, comics, and game distribution activities. Bilibili Inc. was founded in 2009 and is headquartered in Shanghai, the People's Republic of China.
About FOX
Fox Corporation operates as a news, sports, and entertainment company in the United States (U.S.). The company operates through four segments: Cable Network Programming, Television, Credible, and The FOX Studio Lot. The Cable Network Programming segment produces and licenses news and sports content for distribution through traditional cable television systems, direct broadcast satellite operators and telecommunication companies, virtual multi-channel video programming distributors, and other digital platforms primarily in the U.S. Television segment produces, acquires, markets, and distributes programming through the FOX broadcast network, advertising supported video-on-demand service Tubi, and operates power broadcast television stations including duopolies and other digital platform; and produces content for third parties. The Credible segment engages in the consumer finance marketplace. The FOX Studio Lot segment provides television and film production services along with office space, studio operation services and includes all operations of the facility. The company was incorporated in 2018 and is headquartered in New York, New York.
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