Snap Inc. (NYSE:SNAP) Given Average Rating of “Reduce” by Analysts

Snap Inc. (NYSE:SNAP) has received a consensus recommendation of “Reduce” from the thirty-two ratings firms that are presently covering the company, MarketBeat.com reports. Five investment analysts have rated the stock with a sell recommendation, twenty-five have issued a hold recommendation and two have assigned a buy recommendation to the company. The average 1-year target price among brokers that have updated their coverage on the stock in the last year is $9.8269.

Several analysts have recently commented on SNAP shares. Morgan Stanley raised their price objective on shares of Snap from $8.50 to $9.50 and gave the company an “equal weight” rating in a research report on Tuesday, January 13th. Truist Financial raised their price target on Snap from $10.00 to $11.00 and gave the company a “hold” rating in a report on Friday, November 7th. Roth Mkm upped their price objective on Snap from $9.00 to $10.00 and gave the stock a “neutral” rating in a research note on Friday, January 30th. Rosenblatt Securities increased their target price on Snap from $8.70 to $9.50 and gave the stock a “neutral” rating in a research report on Thursday, November 6th. Finally, UBS Group lowered their price target on Snap from $10.00 to $9.00 and set a “neutral” rating on the stock in a report on Tuesday, January 20th.

Insider Transactions at Snap

In related news, CTO Robert C. Murphy sold 1,000,000 shares of the company’s stock in a transaction on Friday, November 7th. The shares were sold at an average price of $8.00, for a total transaction of $8,000,000.00. Following the completion of the transaction, the chief technology officer owned 51,911,126 shares in the company, valued at approximately $415,289,008. This represents a 1.89% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, General Counsel Michael J. O’sullivan sold 70,882 shares of the firm’s stock in a transaction on Monday, November 17th. The shares were sold at an average price of $8.34, for a total transaction of $591,155.88. Following the transaction, the general counsel directly owned 1,854,982 shares of the company’s stock, valued at $15,470,549.88. The trade was a 3.68% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last three months, insiders have sold 1,393,341 shares of company stock valued at $11,169,210. 22.68% of the stock is owned by corporate insiders.

Institutional Investors Weigh In On Snap

A number of hedge funds have recently made changes to their positions in the company. Empowered Funds LLC increased its stake in Snap by 13.3% in the 1st quarter. Empowered Funds LLC now owns 40,393 shares of the company’s stock worth $352,000 after acquiring an additional 4,754 shares during the last quarter. Signaturefd LLC grew its holdings in shares of Snap by 169.9% in the second quarter. Signaturefd LLC now owns 2,942 shares of the company’s stock valued at $26,000 after purchasing an additional 1,852 shares in the last quarter. KLP Kapitalforvaltning AS increased its position in Snap by 1.5% in the second quarter. KLP Kapitalforvaltning AS now owns 471,300 shares of the company’s stock worth $4,096,000 after purchasing an additional 6,900 shares during the last quarter. Coordinated Financial Services Inc. purchased a new stake in Snap during the second quarter valued at $109,000. Finally, Blue Trust Inc. lifted its position in Snap by 61.5% during the second quarter. Blue Trust Inc. now owns 6,633 shares of the company’s stock valued at $58,000 after purchasing an additional 2,525 shares during the last quarter. 47.52% of the stock is currently owned by hedge funds and other institutional investors.

Snap News Roundup

Here are the key news stories impacting Snap this week:

• Positive Sentiment: Q4 revenue grew ~10% to roughly $1.7–$1.72B and the company reported a meaningful rise in net income (about $45M), signaling improved profitability and margin expansion after a strategic shift toward “profitable growth.” Snap Inc. Announces Fourth Quarter and Full-Year 2025 Financial Results
• Positive Sentiment: Some outlets reported Q4 EPS that topped estimates, which supports a narrative that cost discipline and revenue diversification are starting to show in the P&L. This helped lift sentiment into and after the print. Snap (SNAP) Tops Q4 Earnings and Revenue Estimates
• Positive Sentiment: Unusual options activity — large buy volume in call options — indicates some traders are positioning for upside, which can amplify intraday moves. MarketBeat Options Activity
• Neutral Sentiment: Management emphasizes a strategic pivot: diversifying revenue beyond ads (subscriptions, eventual hardware/Specs) and cutting marketing to focus on profitable growth. This should support margins long term but adds execution risk near term. As it preps Specs for the masses, Snap’s Q4 shows revenue growth but fewer daily users
• Negative Sentiment: Daily active users fell by ~3M to ~474M in Q4, which weakens the growth story and raises advertiser concerns about engagement and long‑term ad monetization. Snap Q4 Users Dip As It Trims Marketing To Focus On Profit, Shares Rise
• Negative Sentiment: Q1 revenue guidance ($1.50B–$1.53B) came in below the prior Street estimate (~$1.55B), which introduces near‑term downside risk for revenue expectations and prompted some selling pressure. Snap shares rise on fourth-quarter earnings that beat on sales
• Negative Sentiment: Snap said its outlook excludes potential sales from its integration with Perplexity because a broader rollout hasn’t been agreed, delaying expected upside from that AI partnership. Snap Sales Rise But Perplexity Deal Is Delayed
• Negative Sentiment: Conflicting headlines on EPS (some reports say an earnings beat, others show a miss) likely increased intraday volatility and investor uncertainty; this mixed messaging can amplify swings as traders digest the metrics. Snap (SNAP) Reports Q4 Earnings: What Key Metrics Have to Say

Snap Stock Down 3.0%

SNAP stock opened at $5.92 on Thursday. The business’s 50-day moving average price is $7.68 and its 200-day moving average price is $7.89. The stock has a market cap of $10.18 billion, a P/E ratio of -20.41 and a beta of 0.83. The company has a quick ratio of 3.67, a current ratio of 3.67 and a debt-to-equity ratio of 1.57. Snap has a twelve month low of $5.86 and a twelve month high of $11.57.

Snap (NYSE:SNAP) last released its earnings results on Wednesday, February 4th. The company reported $0.03 EPS for the quarter, missing analysts’ consensus estimates of $0.15 by ($0.12). Snap had a negative return on equity of 21.61% and a negative net margin of 8.60%.The firm had revenue of $1.72 billion for the quarter, compared to the consensus estimate of $1.70 billion. During the same quarter in the previous year, the business posted $0.01 EPS. Snap’s revenue was up 10.2% on a year-over-year basis. On average, equities research analysts forecast that Snap will post -0.3 EPS for the current year.

Snap Company Profile

Snap Inc is a camera and social media company best known for developing and operating Snapchat, a multimedia messaging application that allows users to send photos, videos and messages that disappear after being viewed. In addition to its core messaging service, Snap offers a suite of augmented reality (AR) tools, including custom Lenses and Filters, that enable users and third-party developers to create interactive and immersive experiences. The company also provides advertising solutions that allow brands to engage audiences through Snap Ads, Sponsored Lenses and Discover content on the platform.

Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has continually focused on innovation in camera technology and AR.