Intrua Financial LLC Increases Stake in Amazon.com, Inc. $AMZN

Intrua Financial LLC increased its stake in Amazon.com, Inc. (NASDAQ:AMZN) by 25.9% during the 3rd quarter, according to its most recent Form 13F filing with the SEC. The fund owned 30,163 shares of the e-commerce giant’s stock after acquiring an additional 6,196 shares during the period. Amazon.com makes up 0.7% of Intrua Financial LLC’s investment portfolio, making the stock its 22nd largest position. Intrua Financial LLC’s holdings in Amazon.com were worth $6,623,000 as of its most recent filing with the SEC.

Other institutional investors and hedge funds have also recently bought and sold shares of the company. Brighton Jones LLC grew its holdings in shares of Amazon.com by 10.9% during the 4th quarter. Brighton Jones LLC now owns 4,036,091 shares of the e-commerce giant’s stock worth $885,478,000 after purchasing an additional 397,007 shares during the period. Revolve Wealth Partners LLC grew its stake in Amazon.com by 4.1% during the fourth quarter. Revolve Wealth Partners LLC now owns 25,045 shares of the e-commerce giant’s stock worth $5,495,000 after buying an additional 986 shares during the period. Bank Pictet & Cie Europe AG grew its stake in Amazon.com by 2.8% during the fourth quarter. Bank Pictet & Cie Europe AG now owns 2,016,869 shares of the e-commerce giant’s stock worth $442,481,000 after buying an additional 54,987 shares during the period. Highview Capital Management LLC DE increased its position in shares of Amazon.com by 5.5% in the fourth quarter. Highview Capital Management LLC DE now owns 28,975 shares of the e-commerce giant’s stock worth $6,357,000 after acquiring an additional 1,518 shares in the last quarter. Finally, Liberty Square Wealth Partners LLC purchased a new position in Amazon.com in the fourth quarter valued at about $2,153,000. Institutional investors and hedge funds own 72.20% of the company’s stock.

Amazon.com Trading Down 4.4%

NASDAQ:AMZN opened at $222.69 on Friday. The company has a market cap of $2.38 trillion, a PE ratio of 31.45, a P/E/G ratio of 1.45 and a beta of 1.37. The business’s 50 day moving average is $233.97 and its two-hundred day moving average is $229.91. The company has a quick ratio of 0.80, a current ratio of 1.01 and a debt-to-equity ratio of 0.14. Amazon.com, Inc. has a 52 week low of $161.38 and a 52 week high of $258.60.

Amazon.com (NASDAQ:AMZN) last posted its quarterly earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, missing the consensus estimate of $1.97 by ($0.02). Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The firm had revenue of $213.39 billion for the quarter, compared to analyst estimates of $211.02 billion. During the same period in the prior year, the company posted $1.86 earnings per share. The business’s revenue was up 13.6% on a year-over-year basis. On average, analysts predict that Amazon.com, Inc. will post 6.31 EPS for the current year.

Insider Buying and Selling

In other news, Director Daniel P. Huttenlocher sold 1,237 shares of the company’s stock in a transaction that occurred on Thursday, November 20th. The stock was sold at an average price of $226.61, for a total transaction of $280,316.57. Following the completion of the transaction, the director directly owned 26,148 shares of the company’s stock, valued at approximately $5,925,398.28. This represents a 4.52% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, CEO Douglas J. Herrington sold 4,784 shares of the business’s stock in a transaction that occurred on Monday, November 17th. The shares were sold at an average price of $232.71, for a total value of $1,113,284.64. Following the transaction, the chief executive officer owned 498,182 shares of the company’s stock, valued at $115,931,933.22. This represents a 0.95% decrease in their position. The SEC filing for this sale provides additional information. In the last 90 days, insiders sold 47,061 shares of company stock worth $10,351,262. Company insiders own 9.70% of the company’s stock.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS momentum — cloud revenue and margins impressed: AWS grew strongly (mid-20% range) and operating margins widened, reinforcing the unit that drives much of Amazon’s profit expansion. AWS revenue continues to soar as cloud demand remains high
• Positive Sentiment: AI/product ecosystem catalysts — Amazon is expanding Alexa+ and exploring deeper OpenAI ties and new AI tools for media and devices, which support long-term monetization avenues. Hey Alexa—Amazon may be teaming up with OpenAI. Here’s why that matters
• Neutral Sentiment: Top-line came in ahead — total Q4 net sales rose ~14% y/y to $213.4B, beating estimates, which underscores resilient consumer and enterprise demand even as margins are under scrutiny. Amazon.com Announces Fourth Quarter Results
• Negative Sentiment: Massive capex shock — management forecasted roughly $200B of 2026 capital spending (vs. ~125B in 2025), well above Street expectations; investors view this as a near-term profit and free‑cash‑flow headwind. Amazon projects $200 billion in capital spending this year
• Negative Sentiment: EPS miss + market reaction — adjusted EPS missed by a small amount ($1.95 vs. ~$1.97), and the combination of the miss and capex guide triggered heavy selling (large after‑hours volume). Amazon stock falls 10% on $200 billion spending forecast, earnings miss
• Negative Sentiment: Regulatory and cost risks — recent German antitrust actions/fine and ongoing restructuring (store closures, layoffs) add near-term regulatory and execution risks. German cartel office bans Amazon from using price controls

Analyst Ratings Changes

A number of equities research analysts have recently issued reports on AMZN shares. DZ Bank reiterated a “buy” rating on shares of Amazon.com in a research note on Friday, October 31st. Pivotal Research lifted their price objective on shares of Amazon.com from $285.00 to $300.00 and gave the company a “buy” rating in a research note on Friday, October 31st. Citizens Jmp boosted their target price on shares of Amazon.com from $300.00 to $315.00 and gave the stock an “outperform” rating in a research report on Monday. Daiwa Capital Markets boosted their price objective on shares of Amazon.com from $254.00 to $300.00 and gave the stock a “buy” rating in a report on Tuesday, November 11th. Finally, JPMorgan Chase & Co. restated a “buy” rating and set a $305.00 target price on shares of Amazon.com in a research note on Friday, December 12th. One research analyst has rated the stock with a Strong Buy rating, fifty-four have given a Buy rating and four have assigned a Hold rating to the company. Based on data from MarketBeat, the company currently has a consensus rating of “Moderate Buy” and an average price target of $296.37.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.