Quaker Houghton (NYSE:KWR – Get Free Report) and Celanese (NYSE:CE – Get Free Report) are both mid-cap basic materials companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, risk, earnings, dividends, analyst recommendations, institutional ownership and profitability.
Profitability
This table compares Quaker Houghton and Celanese’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Quaker Houghton | -0.48% | 8.64% | 4.31% |
| Celanese | -31.85% | 9.87% | 2.29% |
Insider & Institutional Ownership
77.5% of Quaker Houghton shares are owned by institutional investors. Comparatively, 98.9% of Celanese shares are owned by institutional investors. 1.1% of Quaker Houghton shares are owned by company insiders. Comparatively, 0.3% of Celanese shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
Earnings & Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Quaker Houghton | $1.84 billion | 1.51 | $116.64 million | ($0.49) | -326.76 |
| Celanese | $10.28 billion | 0.51 | -$1.52 billion | ($28.27) | -1.70 |
Quaker Houghton has higher earnings, but lower revenue than Celanese. Quaker Houghton is trading at a lower price-to-earnings ratio than Celanese, indicating that it is currently the more affordable of the two stocks.
Risk & Volatility
Quaker Houghton has a beta of 1.33, meaning that its share price is 33% more volatile than the S&P 500. Comparatively, Celanese has a beta of 1.12, meaning that its share price is 12% more volatile than the S&P 500.
Analyst Ratings
This is a summary of current ratings and recommmendations for Quaker Houghton and Celanese, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Quaker Houghton | 1 | 2 | 3 | 0 | 2.33 |
| Celanese | 3 | 12 | 6 | 0 | 2.14 |
Quaker Houghton currently has a consensus price target of $158.67, indicating a potential downside of 0.90%. Celanese has a consensus price target of $53.06, indicating a potential upside of 10.58%. Given Celanese’s higher possible upside, analysts plainly believe Celanese is more favorable than Quaker Houghton.
Dividends
Quaker Houghton pays an annual dividend of $2.03 per share and has a dividend yield of 1.3%. Celanese pays an annual dividend of $0.12 per share and has a dividend yield of 0.3%. Quaker Houghton pays out -414.3% of its earnings in the form of a dividend. Celanese pays out -0.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Quaker Houghton has increased its dividend for 17 consecutive years. Quaker Houghton is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.
Summary
Quaker Houghton beats Celanese on 11 of the 17 factors compared between the two stocks.
About Quaker Houghton
Quaker Chemical Corporation, together with its subsidiaries, develops, produces, and markets various formulated specialty chemical products for a range of heavy industrial and manufacturing applications in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. It offers metal removal fluids, cleaning fluids, corrosion inhibitors, metal drawing and forming fluids, die-cast mold releases, heat treatment and quenchants, metal forging fluids, hydraulic fluids, specialty greases, offshore sub-sea energy control fluids, rolling lubricants, rod and wire drawing fluids, and surface treatment chemicals. The company also provides chemical management services. It serves steel, aluminum, automotive, aerospace, offshore, container, mining, and metalworking companies. The company was founded in 1918 and is headquartered in Conshohocken, Pennsylvania.
About Celanese
Celanese Corporation, a chemical and specialty materials company, manufactures and sells high performance engineered polymers in the United States and internationally. It operates through Engineered Materials and Acetyl Chain. The Engineered Materials segment develops, produces, and supplies specialty polymers for automotive and medical applications, as well as for use in industrial products and consumer electronics. The Acetyl Chain segment produces and supplies acetyl products, including acetic acid, vinyl acetate monomers, acetic anhydride, and acetate esters that are used as starting materials for colorants, paints, adhesives, coatings, and pharmaceuticals; and organic solvents and intermediates for pharmaceutical, agricultural, and chemical products. It also offers vinyl acetate-based emulsions for use in paints and coatings, adhesives, construction, glass fiber, textiles, and paper applications; and ethylene vinyl acetate resins and compounds, as well as low-density polyethylene for use in flexible packaging films, lamination film products, hot melt adhesives, automotive parts, and carpeting applications. In addition, it provides redispersible powders (RDP) for use in construction applications, including flooring, plasters, insulation, tiling, and waterproofing. Celanese Corporation was founded in 1918 and is headquartered in Irving, Texas.
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