Mizuho Has Lowered Expectations for ServiceNow (NYSE:NOW) Stock Price

ServiceNow (NYSE:NOW) had its price target dropped by stock analysts at Mizuho from $210.00 to $190.00 in a note issued to investors on Wednesday, Marketbeat reports. The firm currently has an “outperform” rating on the information technology services provider’s stock. Mizuho’s price objective suggests a potential upside of 47.79% from the company’s previous close.

Several other equities analysts have also recently issued reports on NOW. Piper Sandler reissued an “overweight” rating and issued a $200.00 price objective (down previously from $230.00) on shares of ServiceNow in a report on Monday, January 5th. Sanford C. Bernstein reiterated an “outperform” rating and set a $218.60 price target on shares of ServiceNow in a research report on Thursday, October 30th. Stifel Nicolaus decreased their price target on ServiceNow from $230.00 to $200.00 and set a “buy” rating for the company in a report on Friday, January 9th. Guggenheim upgraded ServiceNow from a “sell” rating to a “neutral” rating in a research report on Tuesday, December 16th. Finally, BMO Capital Markets cut their target price on shares of ServiceNow from $232.00 to $230.00 and set an “outperform” rating for the company in a report on Thursday, October 30th. Two investment analysts have rated the stock with a Strong Buy rating, thirty-two have given a Buy rating, five have issued a Hold rating and two have issued a Sell rating to the stock. According to data from MarketBeat, ServiceNow currently has an average rating of “Moderate Buy” and an average target price of $210.69.

ServiceNow Trading Up 2.6%

NYSE NOW opened at $128.56 on Wednesday. ServiceNow has a 1 year low of $123.78 and a 1 year high of $239.62. The company has a debt-to-equity ratio of 0.13, a current ratio of 1.06 and a quick ratio of 1.06. The company has a market capitalization of $133.50 billion, a PE ratio of 77.73, a P/E/G ratio of 2.16 and a beta of 0.98. The company has a fifty day moving average of $154.23 and a 200 day moving average of $173.83.

Insiders Place Their Bets

In other news, insider Paul Fipps sold 1,525 shares of the company’s stock in a transaction that occurred on Tuesday, November 18th. The stock was sold at an average price of $163.51, for a total transaction of $249,352.75. Following the completion of the transaction, the insider directly owned 2,705 shares of the company’s stock, valued at $442,294.55. This represents a 36.05% decrease in their position. The sale was disclosed in a filing with the SEC, which is available through this link. Also, insider Jacqueline P. Canney sold 470 shares of ServiceNow stock in a transaction on Tuesday, November 18th. The shares were sold at an average price of $165.42, for a total transaction of $77,745.52. Following the completion of the sale, the insider directly owned 15,135 shares in the company, valued at $2,503,571.16. This represents a 3.01% decrease in their position. The SEC filing for this sale provides additional information. Over the last three months, insiders sold 15,310 shares of company stock valued at $2,533,585. 0.34% of the stock is owned by insiders.

Institutional Trading of ServiceNow

Institutional investors and hedge funds have recently modified their holdings of the stock. Kilter Group LLC acquired a new stake in ServiceNow in the 2nd quarter worth about $25,000. IAG Wealth Partners LLC lifted its position in shares of ServiceNow by 200.0% in the third quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock valued at $25,000 after acquiring an additional 18 shares in the last quarter. Noble Wealth Management PBC lifted its position in shares of ServiceNow by 400.0% in the fourth quarter. Noble Wealth Management PBC now owns 160 shares of the information technology services provider’s stock valued at $25,000 after acquiring an additional 128 shares in the last quarter. Lodestone Wealth Management LLC acquired a new stake in shares of ServiceNow in the fourth quarter worth approximately $26,000. Finally, Albion Financial Group UT increased its position in shares of ServiceNow by 400.0% during the fourth quarter. Albion Financial Group UT now owns 170 shares of the information technology services provider’s stock worth $26,000 after purchasing an additional 136 shares in the last quarter. Hedge funds and other institutional investors own 87.18% of the company’s stock.

ServiceNow News Summary

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Company pushes AI and partner momentum — ServiceNow announced expansions to its channel and partner programs and deeper OpenAI integration to run agentic AI across workflows, signaling product differentiation and stronger enterprise AI adoption prospects. ServiceNow Beefs Up Channel Program With AI Emphasis ServiceNow Taps OpenAI to Run Agentic AI Across Enterprise Workflows
• Positive Sentiment: Analyst support remains — BTIG reaffirmed a “buy” with a $200 PT (significant upside vs. current levels), providing an institutional positive signal even as other firms adjust targets. BTIG Reaffirms Buy on ServiceNow
• Positive Sentiment: Investor and media attention increased — Jim Cramer mentioned ServiceNow’s earnings and an active investor (Malcolm Ethridge) publicly increased his position, which can attract flows and short-term buying interest. Jim Cramer Mentions ServiceNow Trade Tracker: Malcolm Ethridge buys more ServiceNow
• Neutral Sentiment: Analyst and media coverage intensity — Zacks and other outlets note elevated investor searches and compare NOW to peers (e.g., Adobe), highlighting interest but not offering new fundamental data. Investors Heavily Search ServiceNow
• Negative Sentiment: Several firms trimmed price targets — BMO cut its PT to $175 and Mizuho cut to $190 (both still have positive/Outperform stances), and Citigroup lowered its PT to $235. These reductions reflect more cautious near-term expectations and could weigh on valuation sentiment. BMO Lowers PT on ServiceNow Mizuho Lowers PT on ServiceNow Citigroup Lowers PT on ServiceNow
• Negative Sentiment: Longer-term performance concerns persist — commentary on why NOW underperformed in 2025 (stock split, costly acquisition, investor skepticism) continues to temper enthusiasm and could limit multiple expansion until growth or margin signals improve. Why Stock-Split Stock ServiceNow Slumped in 2025

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.